olivia humphrey understanding the marketplace, part two
TRANSCRIPT
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RESOURCE“EXPERIENCE”RATHERTHANDELIVERY
BYOLIVIAHUMPHREY–CEO,KANOPYNISO’SUNDERSTANDINGTHEMARKETSEMINAR
MARCH152017
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Intheannualsofinnova/on,newideasareonlypartoftheequa/on.Execu/onisjustas
important.-WalterIsaacson,SteveJobsBiographer
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OurAudience
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OrMaybeThis?
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OrPerhapsThis?
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CompePngforASenPon
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UX/UI
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Discovery–PersonalizaPon
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Discovery–RelatedFilms
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Discovery–ExtendingtheRange
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AccessEverywhere
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TheContent
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Talent
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Diversity
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Independence
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Innova/ondis/nguishesbetweenaleaderandafollower.-SteveJobs