on-demand media consumption: diminishing sociability?
TRANSCRIPT
diminishing sociability?
EMERGING ON-DEMAND CULTURE:
BY NATHALIA CHUAFlickr: Caden Crawford
'ELECTRONIC HEARTH'
WHICH WOULD BRING PEOPLE TOGETHER- CHRIS RICHARDSON
TELEVISION WAS ONCE CHAMPIONED AS THE
Flickr: Konstantinos Koukopoulos
EmotionalGlue
- Alex Williams
Within the household, a TV in
the living room was not only
the centerpiece, but served as
a form of
Flickr: Family House
The advent of
video-on-demand
serviceshas fundamentally changed how we consume media
Flickr: Jenny Cestnik
On-demand culture puts
into the consumer's hand
CONTROL
Pexels: Lalesh Aldarwish
A few simple clicks can lead usto an enormous digital library
of endless entertainment
Flickr: Tim Franklin Photography
OnlineAlternatives
Traditional television is
losing its audience to
Flickr: Felipe Ernesto
With these
selling points,
"The 290 billion globaltelevision market is being
disrupted by six billionmobile devices and a newgeneration of consumers
that demand their programingwhen, how, and where they
want it." - jay samit
Flickr: Guilherme Caldas
T H E T E L E V I S I O N I N D U S T R Y F E A R S F O R T H ER I S E O F C O R D C U T T E R S . R E F E R R I N G T OI N D I V I D U A L S S H I F T I N G A W A Y F R O MT R A D I T I O N A L T V B Y C A N C E L L I N G C A B L E T VS U B S C R I P T I O N S A N D T U R N I N G T O O T TS E R V I C E S S U C H A S N E T F L I X A N D H U L U .
- M I C H A E L S T R A N G E L O V E
Flickr: Jason Rosenberg
MOBILITY"The increase in the number of devices capable of supporting digital media alongwith increasing internet access speed, has provided consumers with an option to
access OTT services anytime, anywhere." - Deloitte
PicJumbo: Viktor Hanacek
What does this mean for society?
"Television serves a number of social purposes, such as providingtopics for conversation, easing interaction and promoting feelingsof togetherness." - Harboe, Massy, Metcalf, Wheatley & Romano
As on-demand culture emerges, we risk losing these socialbenefits through the "production of fragmented, and often deeplyindividualized media consumers." - Chris Richardson Unsplash: Hannah Wei
essentially signaling the
Freestocks: KP Malinowski
PEOPLE ARE LESS LIKELYTO WATCH SOMETHINGAT THE SAME TIME
- ALEX WILLIAMS
"END OF THE TVVIEWING PARTYFOR MILLENIALS"
The ability to access mediaon portable devices meansthat
WATER COOLEREFFECT
Television shows often act as a conversation starter."The water cooler effect occurs when groups get
together and discuss a television show, automaticallyassuming everyone in the group has seen it."
However this is heavily dependent on live TV, and thuswould diminish upon an increase of on-demand usage.
Thing of the past?
- Chris Richardson
Pexels: Meir Roth
"The ability to carry around personalized screens
has prompted a number of critics to worry about
the
Decline of public space"
- Chris
Richardson
Pexels: Luka Radikovic
Pexels: Blondinrikard Froberg
The decline of public space is particularly evident through thestruggle of film theatres, a symptom of society headingtowards a private realm. The industry is fighting the vastchallenge of competing against the rising tide of VOD. Withtraditional movie distribution mechanisms in decline, cinemasmust be equally bold and innovative in their strategies in orderto survive. - Prashob Menon
"Fifty years ago people spent their evenings gathering intheatres and pubs. Now we consume our culture from
private screens, isolated from the world.
The decline of the cinema is thedecline of community life"
- The Day (UK)
Pexels: Kaique Rosha
Diminishing sociability through on-demandculture is not only apparent in the film industrybut also in sport broadcasts.
Stock.tookapic: Lotte
With the ability to pause, stop and rewind,viewers are restructuring their experience of
spectating sport.
My son is 13 , and in the middle of a big game,he ' l l say , " I 'm going to bed"
"What do you mean you're going to bed?"And he ' l l say , " I ' l l just watch the top 10 plays tomorrow".
Literal ly , in f ive minutes , he ' l l see the top 10 dunks , whatever .
NOT ONLY DO VIEWERS IN THEIR TEENS AND 20S TEND TO
WATCH GAMES ONLINE AND ON MOBILE DEVICES, MANY
OF THEM RARELY SIT AND WATCH AN ENTIRE GAME ,
EFFECTIVELY REDUCING SOCIABILITY.
- David Shoalts
Unsplash: Abigail Keenan
several factors of on-demand culture
have changed the way we consume media.
As a result, television viewing,
which was once a social activity,
has been reduced to a passive and
isolated experience.
Flickr: Richard Fraser
Sociability is essential to the health of a society.
A communal effort should be made to eitherprevent the loss of the social aspects provided
through traditional TV, or implement newstrategies to encourage social engagement with
on-demand media.
Business Insider. (2016). How subscription video ondemand services like Netflix are contributing to thedemise of payTV. Business Insider. Retrieved 21 October 2016, fromhttp://www.businessinsider.com/viewersarechangingthewaytheywatchcontentherearethewinnersandlosers201510
Deloitte. (2015). Digital Media: Rise of Ondemand Content. Retrieved fromhttps://www2.deloitte.com/content/dam/Deloitte/in/Documents/technologymediatelecommunications/intmtriseofondemandcontent.pdf
Harboe, G., Massey, N., Metcalf, C., Wheatley, D., & Romano, G. (2007). Perceptions of Value: TheUses of Social Television. Interactive TV: A Shared Experience, (May), 116125.http://dx.doi.org/10.1007/9783540725596_13
Menon, P. (2015). Saving Cinema: The Declining State of the Movie Theatre. Ivey Business Review.Retrieved 21 October 2016, from http://iveybusinessreview.ca/blogs/pmenonhba2010/2015/01/19/priceadmissiondeclinemovietheatres/
Nathan, M., Harrison, C., Yarosh, S., Terveen, L., Stead, L., & Amento. B., (2008) “CollaboraTV:Making television viewing social again,” in Proceeding of the International Conference on DesigningInteractive User Experiences for TV and Video, pp. 85–94
Richardson, C. (2014). ONDEMAND CULTURE: Digital Delivery and the Future of Movies by ChuckTryon. American Studies, 53(3), 115116. http://dx.doi.org/10.1353/ams.2014.0127
References
Shoalts, D. (2015). Viewing sports on television in decline among younger fans, study finds. TheGlobe and Mail. Retrieved 21 October 2016, from http://www.theglobeandmail.com/sports/moresports/viewingsportsontelevisionindeclineamongyoungerfansstudyfinds/article25977318/
Strangelove, M. (2015). PostTV: Piracy, CordCutting, and the Future of Television. University ofToronto. http://www.jstor.org/stable/10.3138/j.ctt14bthb3
Sumit, J. (2015). OTT Video Is Creating CordExtenders, Not CordCutters. Harvard BusinessReview. Retrieved 21 October 2016, from https://hbr.org/2015/07/ottvideoiscreatingcordextendersnotcordcutters
The Day. (2015). Cinema slump highlights changing movie trends. Theday.co.uk. Retrieved 21October 2016, from http://theday.co.uk/chosenbyyou/cinemaslumphighlightschangingmovietrends
Williams, A. (2014). For Millennials, the End of the TV Viewing Party. Nytimes.com. Retrieved 21October 2016, from http://www.nytimes.com/2014/11/09/fashion/formillennialstheendofthetvviewingparty.html?_r=4®ister=facebook