online ad summit 2014 la place media & stickyads.tv
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Warum wir Private Marktplätze als Swimming Pools bezeichnen!TRANSCRIPT
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PROGRAMMATIC VIDEO: Warum wir Private Marktplätze als Swimming Pools bezeichnen!
Mit einer Case Study von La Place Media
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STICKYADS.TV Video Advertising Technologie für Publisher
• 5 Jahre Erfahrung in Video Ad Technology
• 50 Mitarbeiter europaweit
• 2 Millarden Impressions pro Monat in 40+PMPs in Europa
• Unabhängig und mit eigener Technologie
L
o
n
d
o
n
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Von einem Screen zu Multi-Screen
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Budgets follow Eyeballs
70 %Der Werbetreibenden & Agenturen verlagern Budgets von TV zu Digital Video
Source : IAB Digital Content Newfronts 2013 Attendee Survey“In the next 12 months, how likely do you think it is that media buyers will shift more TV dollars to digital video?”
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Programmatic Video: Ver-5-fachung bis 2017
0
500
1000
1500
2000
2012 2013 2014 2015 2016 2017
Video advertising revenue in European Big 5 (€m) Source : IHS 2013
€ 35.9 m
(4.6 %)
€ 119.6 m
(12.2 %)
€ 225.5 m
(18.7 %)
€ 368.8 m
(25.8 %)
€ 503.0 m
(30.3 %)
€ 626.5 m
(33.2 %)
Non-programmaticvideo
Programmaticvideo
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Wie es geht?
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PMP = DER Private Marktplatzfür volle Kontrolle & Transparenz
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HANDELN NACH IHREN EIGENEN REGELN
• Definieren Sie wer Zugriffauf das Inventar erhält
• Und unter welchenBedingungen
• Vertrauen zwischen den Verkäufern und Einkäufern
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Erfolgsfaktoren für einen Video SSP Einsatz
• Direkte Verbindung zu Einkäufern
• Kontroll- und Deal-Granularität
• Datentransparenz in Echtzeit
• Geschwindigkeit der Plattform
• Formate & technische Standards
• Deal-ID und Passback
• Multiscreen und Multiroll
• API und Daten-Integrationen
• Service und Flexibilität
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Wie es geht?
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LA PLACE MEDIA & STICKYADS.TV
LPM PRESENTATION FOCUS ON THE VIDEO MARKETPLACE
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PREMIUM PUBLISHER CO-OP28 well known media groups (+200 media brands)
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LA PLACE MEDIA: PREMIUM AT SCALE
DESKTOP
VIDEO
MOBILE APPMasked*
Premium Brand & Placement
Wide Reach
Advanced Audience targeting
* Masked URLs / App Names
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COMPLEMENTARITYLa Place Media & Publisher Sales Houses
TARGETING
Site / Brand Manual
Audience Programmatic
WORKFLOWTYPE OF DEMAND
Agencies / Advertisers
Trading Desks
PUBLISHIER SALES HOUSES
LA PLACE MEDIA
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LA PLACE MEDIA: 3 Offers, 3 Platforms
DESKTOP VIDEO MOBILE APP
SSP SSP SSP
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LA PLACE MEDIA: Focus on Video
DESKTOP VIDEO MOBILE APP
SSP
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LA PLACE MEDIA VIDEOOffers: Pre roll & Pushdown
PRE ROLL
PUSHDOWN
Very High View Through Rate
(VTR)
Wide Reach
Advanced Audience Targeting
Premium Placement
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DATA TARGETINGMeasured and infered Data
SOCIO DEMO INTENT TO BUY KEYWORD
Example:------------- users qualified as -------------
High Income male over 50
Example:------------- users visited-------------
pricecomparison.com/camera
Example:---users who visited pages including the keyword-----
iPhone6
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LA PLACE MEDIA & STICKYADS.TV
KEYS TO SUCCESS & FIRST RESULTS
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LA PLACE MEDIA – VIDEOWhy StickyADS.tv to power our marketplace?
Strong technology Connected to all major DSPs Innovative European SSP
- Innovative formats- Deal IDs- DMPs integration- Several pricing strategies- Adserving feature- Full control & transparency- Reporting & API
- DoubleClick- Tubemogul- Turn- AdapTV- Videology- MediaMath- And others...
- 6 offices across Europe- Strong services & support- R&D in France- Innovations business oriented
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LA PLACE MEDIA – VIDEOVideo: Year-to-date figures
High CPM Strong Demand density Premium brands
Average eCPM-------- is above -----------
Nb of advertisers-------- is above -----------
Share of Kantar Media top 50 FR advertisers---having invested in La Place is------
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LA PLACE MEDIA + STICKYADS.TVA successful partnership !
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THANK YOU !
Jean-Yves HOURCADE
Operations Director LPM
Marco Dohmen
Country Manager StickyADS.tv