online content management | slide 1 © 2009 mequoda group, llc 12 skills for making money online...
TRANSCRIPT
Online Content Management www.Mequoda.com | slide 1 © 2009 Mequoda Group, LLC
12 Skills for Making Money Online
The Mequoda Method
Don NicholasManaging Partner, Mequoda Group, LLC
Chief Architect, Mequoda Wordpress Systems
Editor-in-Chief, Mequoda Daily Network
Online Content Management www.Mequoda.com | slide 2 © 2009 Mequoda Group, LLC
Mequoda Method Case Studies
Online Content Management www.Mequoda.com | slide 3 © 2009 Mequoda Group, LLC
12 Skills for Making Money Online
Online Market Analysis
Search Engine Optimization
Website Conversion Architecture
Online Content Management
PR & Link Building
Email Newsletter Marketing
Landing Page Optimization
Digital Product Development
Social Media Marketing
Structuring Online Jobs
Key Metric Analysis
Business Plan Development
Online Content Management www.Mequoda.com | slide 4 © 2009 Mequoda Group, LLC
Using Content to Sell Content
Mequoda Method Skills
Online Content Management
Online Content Management www.Mequoda.com | slide 5 © 2009 Mequoda Group, LLC
The Web was Designed to be Free
“Where the press is free and every man is able to read, all is safe.”
-Thomas Jefferson
Online Content Management www.Mequoda.com | slide 6 © 2009 Mequoda Group, LLC
Using Content to Sell Content
Each information product in your brand portfolio can be used to supply content and drive traffic to your Internet hub. In return, your hub and its companion email newsletters can drive transactions for all of your information products. This concept makes your Internet hub the marketing nexus of your brand portfolio.
Online Content Management www.Mequoda.com | slide 7 © 2009 Mequoda Group, LLC
Using Content to Sell Content
Online Content Management www.Mequoda.com | slide 8 © 2009 Mequoda Group, LLC
TSI Network Marketing Brandwheel
Online Content Management www.Mequoda.com | slide 9 © 2009 Mequoda Group, LLC
TSI Daily
Online Content Management www.Mequoda.com | slide 10 © 2009 Mequoda Group, LLC
TSI Daily Content Sources
Online Content Management www.Mequoda.com | slide 11 © 2009 Mequoda Group, LLC
Print Newsletter Disaggregation
• Disaggregation statistics:– 8 pages– 13 articles– 13 posts
• Disaggregation rules:– Every article becomes a post– Every recommendation becomes a
post– Available immediately to inner circle
members– Available after 90 days to daily
subscribers
Online Content Management www.Mequoda.com | slide 12 © 2009 Mequoda Group, LLC
Email Newsletter Disaggregation
• Disaggregation statistics:
– Daily emails, Mon thru Fri
– 400-800 words
– Single topic
– Single sponsor
• Disaggregation rules:
– Every email becomes a post
– Posts proceed emails
Online Content Management www.Mequoda.com | slide 13 © 2009 Mequoda Group, LLC
Free Report Disaggregation
• Disaggregation statistics:
– 27 free reports
– 6-12 pages each
• Disaggregation rules:
– Free report announcement post
– Disaggregate as possible
– Syndicate as possible
Online Content Management www.Mequoda.com | slide 14 © 2009 Mequoda Group, LLC
Titling, Categorization and Tagging Rules
• Every title must include at least one primary keyword phrase or secondary keyword phrase
• Every description must include at least one primary or secondary keyword phrase
• Every subhead must include at least one primary or secondary keyword phrase
• Primary and secondary keyword phrases for all of the above should most often be chosen from a single keyword cluster
• Assign posts to one category only for internal linking control• Every post must contain a text include• Assign all applicable primary and secondary keyword phrases as
tags• Assign an author to every post
Online Content Management www.Mequoda.com | slide 15 © 2009 Mequoda Group, LLC
Using Content to Sell Content
Online Content Management www.Mequoda.com | slide 16 © 2009 Mequoda Group, LLC
Thank You
Don Nicholas, Managing PartnerMequoda Group, LLC
[email protected](508) 358-9689
530 Wood StreetBristol, RI 02809http://www.Mequoda.com