search engine optimization | slide 1 © 2009 mequoda group, llc 12 skills for making money online...
TRANSCRIPT
Search Engine Optimization www.Mequoda.com | slide 1 © 2009 Mequoda Group, LLC
12 Skills for Making Money Online
The Mequoda Method
Don NicholasManaging Partner, Mequoda Group, LLC
Chief Architect, Mequoda Wordpress Systems
Editor-in-Chief, Mequoda Daily Network
Search Engine Optimization www.Mequoda.com | slide 2 © 2009 Mequoda Group, LLC
Mequoda Method Case Studies
Search Engine Optimization www.Mequoda.com | slide 3 © 2009 Mequoda Group, LLC
12 Skills for Making Money Online
Online Market Analysis
Search Engine Optimization
Website Conversion Architecture
Online Content Management
PR & Link Building
Email Newsletter Marketing
Landing Page Optimization
Digital Product Development
Social Media Management
Structuring Online Jobs
Key Metric Analysis
Business Plan Development
Search Engine Optimization www.Mequoda.com | slide 4 © 2009 Mequoda Group, LLC
Mapping and Tracking Your Keyword Universe
Mequoda Method Skills
Search Engine Optimization
Search Engine Optimization www.Mequoda.com | slide 5 © 2009 Mequoda Group, LLC
Popular Keyword Myths
1. All keywords are equally important
2. A single post will get me a page one position in Google
3. Google Analytics is the only reporting tool required to monitor SEO success
Search Engine Optimization www.Mequoda.com | slide 6 © 2009 Mequoda Group, LLC
True or False?
All keywords are created equal
Search Engine Optimization www.Mequoda.com | slide 7 © 2009 Mequoda Group, LLC
False!
Search Engine Optimization www.Mequoda.com | slide 8 © 2009 Mequoda Group, LLC
True or False?
A single post will get me a page one position in Google
Search Engine Optimization www.Mequoda.com | slide 9 © 2009 Mequoda Group, LLC
False!
Search Engine Optimization www.Mequoda.com | slide 10 © 2009 Mequoda Group, LLC
True or False?
Google Analytics is the only reporting tool required to monitor SEO success
Search Engine Optimization www.Mequoda.com | slide 11 © 2009 Mequoda Group, LLC
False!
Search Engine Optimization www.Mequoda.com | slide 12 © 2009 Mequoda Group, LLC
SEO Key Metrics and Economics
February 2009
Search Engine Optimization www.Mequoda.com | slide 13 © 2009 Mequoda Group, LLC
Google Share of Searches Almost 70%
July 15, 2008
Search Engine Optimization www.Mequoda.com | slide 14 © 2009 Mequoda Group, LLC
Mequoda Daily Website Arrivals February 2009
Search Engine Optimization www.Mequoda.com | slide 15 © 2009 Mequoda Group, LLC
Google Loves Internet Hubs
SEARCH: INVESTING ADVICE SEARCH: COOKING SEARCH: FISHING
Search Engine Optimization www.Mequoda.com | slide 16 © 2009 Mequoda Group, LLC
SEO for Online PublishersChoosing the Right Keywords To Drive Website Traffic
Search Engine Optimization www.Mequoda.com | slide 17 © 2009 Mequoda Group, LLC
SEO for Online PublishersMequoda.com Case Study
Search Engine Optimization www.Mequoda.com | slide 18 © 2009 Mequoda Group, LLC
SEO for Online PublishersMequoda.com Case Study
Search Engine Optimization www.Mequoda.com | slide 19 © 2009 Mequoda Group, LLC
SEO for Online PublishersMequoda.com Case Study
Search Engine Optimization www.Mequoda.com | slide 20 © 2009 Mequoda Group, LLC
SEO for Online PublishersMequoda.com Case Study
Search Engine Optimization www.Mequoda.com | slide 21 © 2009 Mequoda Group, LLC
SEO for Online PublishersMequoda.com Case Study
Search Engine Optimization www.Mequoda.com | slide 22 © 2009 Mequoda Group, LLC
SEO Key Metrics and Economics
February 2009
Search Engine Optimization www.Mequoda.com | slide 23 © 2009 Mequoda Group, LLC
Attraction Conversion Architecture
Search Engine Optimization www.Mequoda.com | slide 24 © 2009 Mequoda Group, LLC
Thank You
Don Nicholas, Managing PartnerMequoda Group, LLC
[email protected](508) 358-9689
Kim Mateus, Senior PartnerMequoda Group, LLC
[email protected](401) 396-9677
530 Wood StreetBristol, RI 02809
http://www.Mequoda.com