David Gurteen

KM goes SocialKM goes Social

David GurteenGurteen Knowledge

Online Information 2007

David Gurteen

Begin with the end in mindBegin with the end in mind

• A brief history of KM• The evolution of KM• The impact of social tools and Web 2.0 on KM• KM 1.0 to KM 2.0• Social KM

David Gurteen

Techno-centric KMTechno-centric KM

• Corporate KM• Birth 1995 (Lotus Notes 1990)• Internet, Intranets, Office, E-mail • The management of

unstructured information• Database and search centric• For many organizations what

KM is about!

David Gurteen

People-centric KMPeople-centric KM

• Personal Knowledge Management (PKM)• People Centred Knowledge Management (PCKM)• Soft tools e.g. After Action Reviews• BP (Chris Collison, Geoff Parcell)• Buckman Labs (Bob Buckman)

David Gurteen

People-centric KM ToolsPeople-centric KM Tools

• Communities of Practice• Storytelling and narrative• After action reviews• Peer assists• Retrospects• Knowledge Cafes• Open Space• Appreciative Inquiry

David Gurteen

KM TodayKM Today

• Both forms of KM practiced• KC UK

– Collaboration– Content

• KM in the doldrums?• Things are changing/evolving• Not from the traditional KM community

David Gurteen

The DisruptorThe Disruptor

• Social Tools• Quietly evolving on the web• Roots not in KM• Often seen as anti-KM

David Gurteen

Social ToolsSocial Tools

• What are social tools for– Finding and connecting with people– Sharing Knowledge

• They are personal/social KM tools!

David Gurteen

Social ToolsSocial Tools

• Weblogs• Wikis• Social book marking & tagging• Social Networking platforms• Instant Messaging/Presence• Micro-blogging• Podcasts, videocasts• Mashups

David Gurteen

Web 2.0Web 2.0

• The social web• The participatory web• Built around social tools• Evolved, emerged• Not planned• Not IBM or Microsoft• Open protocols• Low cost

David Gurteen

Enterprise 2.0Enterprise 2.0

• Taking Web 2.0 into the organization• Weblogs and Wikis• IBM and Microsoft now in the game• And much more …

David Gurteen

Business 2.0, Management 2.0, Business 2.0, Management 2.0, Education 2.0Education 2.0

• 2.0 meme is spreading!• Social Tools are

incredibly powerful• Change the game• They put power in the

hands of the people!

David Gurteen

So what does this mean for KM?So what does this mean for KM?

David Gurteen

KM 1.0KM 1.0

• The old traditional, corporate, techno-centric command and control form of KM

David Gurteen

KM 2.0KM 2.0

• People-centric KM, PKM• Blend with Social Tools• New emerging form of KM • KM 2.0 or Social KM

David Gurteen

Social KMSocial KM

• Corporate• Top down• Centralised• Command & Control• Monolithic systems

• Personal• Bottom up• Decentralised• Distributed• Ecosystems

KM 1.0 KM 2.0

David Gurteen

Social KMSocial KM

• Taxonomies• Yellow Pages• Databases• Discussion Forums• E-mail• Newsletters• Teamrooms

• Social Tagging• Blogs• Wikis• Podcasts• Videocasts• Social Networking• Instant Messaging• Presence• RSS Feeds & Readers

KM 1.0 KM 2.0

David Gurteen

Social KMSocial KM

KM 1.0 KM 2.0

KM is extra work KM is part of my everyday work

People directories provide contact information

Social Networking platforms reflect who is doing what with who

Content is centralised, protected and controlled

Content is distributed freely and uncontrolled

IT controls the tools I use I select my own tools

Knowledge sharing is database centric Knowledge sharing is people centric

Knowledge is forcibly captured just in case

Knowledge is naturally captured as part of my work

Is about efficiency and productivity Is about improved decision making and innovation

David Gurteen

Social KMSocial KM

I think, at its best, KM is a social phenomena.

Its where people come together to share their knowledge, to learn from each other and to

work more effectively together - to meet both their business and personal objectives.

That’s my view of KM.

David Gurteen, ECKM, September 2006, Budapest.

David Gurteen

KM is going SocialKM is going Social

David Gurteen

www.gurteen.com

David GurteenGurteen KnowledgeTel: +44 1252 812 878Email: david.gurteen@gurteen.com