Online Marketing Tactics

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25 January 2009

1. Overview2. SEO3. SEM4. Email Marketing5. Social Shopping6. Social Marketing7. Community

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25 January 2009

1. Online Marketing Overview

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25 January 2009

2. SEO – Search Engine Optimization

1) Goal: increase website traffic2) Goal: improve CPC positioning3) Keywords are key4) Landing Pages5) Page Titles, Meta Tags6) Link building7) H1 Tags8) Sitemap9) Search Engine Registration10)KPI: traffic from search engines, UV,

conversions4

25 January 2009

https://adwords.google.com/select/KeywordToolExternal

3. SEM – Search Engine Marketing

1) Goal: improve traffic2) Goal: improve measurable conversions3) Keywords are key4) Landing Pages5) Link building6) KPI: traffic from search engines, UV,

conversions

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25 January 2009

https://adwords.google.com/select/KeywordToolExternal

4. Email Marketing

1) Goal: increase returning visitors2) Goal: build customer database3) Segmentation4) Frequency5) DB growth strategy6) KPI: number of subscribers, number

of opened emails, number of clickthroughs

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25 January 2009

http://directmag.com/email/1014-email-roi-dma/ 7

25 January 2009

4. Email Marketing

Still the highest performing ROI

2008 Direct Marketing Association (DMA) study found that email's ROI in 2008 was $45.06 for every dollar spent on it.

This compares to $48.34 last year, and a projected $43.52 in 2009, according to the annual study.

5. Banner advertising

1) Goal: increase traffic2) Ad networks3) Niche websites4) KPI: traffic from referrers

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25 January 2009

6. Social Marketing

1) Goal: increase traffic2) Goal: be part of the conversation3) Goal: follow the trends and be found4) Social Networks (Blogs, Facebook,

MySpace etc.)5) KPI: traffic from referrers

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25 January 2009

7. Community

1) Goal: increase returning visitors2) Goal: give a voice to your customers

on your website3) Newsletters4) Forums5) Blog6) KPI: returning visitors to website,

number of posts, posts by visitors

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25 January 2009

8. Social Shopping

1) Goal: be customer friendly2) Goal: give means for customers to

compare3) Goal: increase creation of online

accounts (profile data collection)4) Website improvements5) Community6) Blog7) KPI: number of ratings, number of

reviews, number of created accounts

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25 January 2009

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25 January 2009

Stéphane Lagrange

www.webtarget.ca

info@webtarget.ca

Thank YouMerci

Grazie

Gracias

Obrigado

Danke

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Shalom

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25 January 2009