online retailer doyle buehler july 2015
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#retailer2015 @eretailer
@doylebuehler
I’m Giving Away A Paperback Copy of My Book on Digital Leadership - “The Digital Delusion: How To Overcome The Misguidance & Misinformation Online”
For the BEST Question OR Your BIGGEST Challenge of Online
Just Tweet! @doylebuehler #ownonline
#retailer2015 @eretailer
What Am I Here To Talk About?• Help you understand the babble of Online
& Social Media• Help you find the focus• Help you action what you need to do• Help you implement
#retailer2015 @eretailer
What You Will Find Out TodayWhat may be holding you back with your Social MediaWhat you can do differently to create an improved opportunity for your audienceSome of the pieces you need to build a blueprint for a strong digital ecosystem
#retailer2015 @eretailer
Not Just About The Selfie
#retailer2015 @eretailer
Not About Cute Kittens
#retailer2015 @eretailer
Nor About Cute Babies
#retailer2015 @eretailer
Social Is Really About YOUR Community
#retailer2015 @eretailer
#retailer2015 @eretailer
#retailer2015 @eretailer
www.thedigitaldelusion.com/infographics
#retailer2015 @eretailer
A Picture Is Worth 1.3 Billion Users
#retailer2015 @eretailer@doylebuehler
What Channels Are You Going To CHOOSE TO Maximise Your Social Media Activity?
#1: ______________________#2: ______________________
#retailer2015 @eretailer
#retailer2015 @eretailer
Content – What to “Say” On Social• Your “VOICE”• From Content Plan?• To Whom? Persona• Are you delivering your
value?• What do they WANT to
HEAR?• What Does Your Content
LOOK Like?
Defining Your Audience
@doylebuehler #retailer2015 @eretailer
#retailer2015 @eretailer
PerformanceYou Can’t Measure
What You Can’t See?
#retailer2015 @eretailer
Performance• Baseline – take one – use
Google Analytics & Insights• Objectives – what are they• Optimisation – yes, back
and forth• KPIs – what are you
measuring• ROI – What is it, how?
#retailer2015 @eretailer
INFLUENCE To ACTION• Move your “audience” to your own lists and
own pages.• Not just about “engagement”• About INFLUENCE• WIIFM?• NOT just about “Likes”
Management Tools• Schedule Posts – Bufferapp; Hootsuite• Use your relevant Keywords• Follow Your Influencers & Their
Followers • Brand Your Own Content
– Websites– Logos– How Can They FIND you after the fact
#retailer2015 @eretailer
#retailer2015 @eretailer
Find Your Influencers
Reciprocate
Better Than Sliced bread?
Create 1% of your own Content
Copy & Share 9% [Content] of Your Influencers
90%? Join the conversation – share others, discuss, comment
The ‘Magical’ 90/9/1 Social Media Sharing Ratio
#retailer2015 @eretailer
Hack The #Hashtag
Use 1-2 on Twitter & Facebook25-30 in Instagram
Research: http://www.tagsforlikes.com/
#hashtagsforlikes
#love #TagsForLikes.com #TagsForLikesApp #TFLers #tweegram #photooftheday #20likes #amazing #smile #follow4follow #like4like #look #instalike #igers #picoftheday #food #instadaily #instafollow #followme #girl #iphoneonly #instagood #bestoftheday #instacool #instago #all_shots #follow #webstagram #colorful #style #swag
#retailer2015 @eretailer
Last Words On Social?• Not just about “you” and your posts. “Check your
ego at the door”• The most successful people on social are those who
provide limitless value to others – help, share, ideas, feedback
• Not a popularity contest• It’s about YOUR COMMUNITY – and constantly
sharing for others
Your Social Media Leadership Challenge
Trust The Process
I’m Giving Away A Paperback Copy of My Book on Digital Leadership - “The Digital Delusion: How To Overcome The Misguidance & Misinformation Online”
For the BEST Question OR Your BIGGEST Challenge of Online
Just Tweet! @doylebuehler #ownonline
Online Resources, Checklists & Ideaswww.thedigitaldelusion.com/onlineretailer
Slide Deck on Slideshare.netbit.ly/doylebuehler18
Join The Online Inner Circle Facebook Group: https://www.facebook.com/groups/onlineinnercircle
#retailer2015 @eretailer
http://www.linkedin.com/in/doylebuehler
https://www.facebook.com/doyle.buehler
http://www.twitter.com/doylebuehler
http://www.instagram.com/doylebuehler
http://www.youtube.com/user/doylebuehler
Please Find & Follow Me On Social
HOT SeatWhat Is Your
Experience With “Social Media”?
What Has Happened To You?
Email [email protected]