1. 1. In this session we will - introduce the concept digital engagement - discuss how to start creating a digital engagement strategy - have the opportunity to address your specific questions and work with you to start developing a digital engagement plan Digital stakeholder engagement Participation Week
2. 2. Using digital tools and techniques to involve more people in the development of better, more accountable and evidence-based policies. Growing an online community through conversation, useful and unique content and by gaining trust. Building on your existing stakeholder engagement methods and skills. What is it?
3. 3. The Government I lead will be the most open and accessible Scotland has ever had. Fostering a sense of participation is about handing decision-making powers back to communities. Cabinet papers should clearly specify how the particular proposalhas or will be developed with the benefit of stronger community engagement and participation. Context
4. 4. What we do Work with you to give bespoke advice, support and training to carry out engagement using digital tools platforms. What we dont do Manage your web and social media presences. eConsultation Revamping how we consult with citizens Skills Helping to make the SG a truly digital organisation Experimentation Developing innovative solutions to policy challenges Digital Engagement Team
5. 5. Developing a suite of guidance & training: Community Management eConsultation Digital engagement methodologies Blogging Skills
6. 6. Developing bespoke digital engagement solutions to policy challenges, using a range of tools and techniques. *Not* doing the same thing again. Creativity! Experimentation
7. 7. Definine your goals Be specific Dont take everything on at once. Pick something specific to focus on. Start small- do a few things really well. Creating a DE strategy
8. 8. Identify your target audience Who are you trying to reach and engage? Reach wider! Communicate better with your existing stakeholders and find new stakeholders. Creating a DE strategy
9. 9. What incentive are you giving people to engage with you? Think about the value you are adding for people. Your content and activity should be unique, useful and useable. Creating a DE strategy
10. 10. Use the correct platform - don't make your audience come to you. Do some research to find where people are already. Remember: you might be coming late to the party. Creating a DE strategy
11. 11. Ensure that you have resources - develop a plan that you can effectively implement. Digital engagement is a way to augment traditional engagement activity. It should be resourced and planned for just as face to face meetings and events are. Creating a DE strategy
12. 12. Consider how you will analyse and report performance as well as useful business intelligence that comes out of interactions and conversations. Creating a DE strategy
13. 13. What are you trying to do? Gather wider or more detailed feedback Crowdsource Create or take part in debate and discussion Co-create and collaborate Work out loud Maintain or get credibility and trust Build a community of interest or practice Build your digital skills Outcomes-focused
14. 14. Resource Capacity Genuine motivation to do digital What does this mean?
15. 15. Yammer: #digicomms Blog: http://blogs.scotland.gov.uk/digitalengagement Twitter: @scotgovengage Things weve found https://groups.diigo.com/group/digital-engagement-team Follow Us digitalengagement@scotland.gsi.gov.uk