online visibility and blogging overview for designers
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Online Visibility and Blogging
Daniel Schutzmith
Who Am I?
www.graphicdefine.org
www.choppingblock.com
School of VISUAL ARTS
209 East 23 Street, New York, NY 10010-3994 Tel 212.XXX.XXXX Fax 212.XXX.XXXX www.schoolofvisualarts.edu
Presentation Slides & Worksheets:
http://om.graphicdefine.org
What isOnline Visibility?
The way that a person or entity is perceived via the internet.
What is Online Visibility?
Cons of Online
Visibility
No Filter
Cons of Online Visibility
Increased Exposure
Cons of Online Visibility
Mistakes are Magnified
Cons of Online Visibility
Constantly Evolving
Cons of Online Visibility
Pandora’s Box
Cons of Online Visibility
Pros of Online
Visibility
Supports Marketing
Efforts
Pros of Online Visibility
Increases Market Share
Pros of Online Visibility
AttractsTalent
Pros of Online Visibility
Connects with Customers
Pros of Online Visibility
Builds Relationships
Pros of Online Visibility
Overall, Generates
New Business
Pros of Online Visibility
Building a Personality
1. DefineBuilding a Personality
1. Define2. Design
Building a Personality
1. Define2. Design3. Develop
Building a Personality
1. Define2. Design3. Develop4. Deploy
Building a Personality
Worksheet:Building a Personality
Building a Personality
Implementing the Personality
Blog
Implementing the Personality
SocialNetwork Profiles
Implementing the Personality
SocialNetwork Profiles
Implementing the Personality
Implementing the Personality
Forums
Implementing the Personality
Forums
Implementing the Personality
E-zine
Implementing the Personality
Personal Sites
Implementing the Personality
Personal Sites
Implementing the Personality
Comments
Implementing the Personality
Implementing the Personality
Using an Evangelist
Using an Evangelist
Why Use One?• Provides a real, tangible
personality to your customers.• Connects with customers on
an a basic human level.• Organizes and reinforces the
company personality
Using an Evangelist
Things to Look for:• Extroverted Personality• Passion for your Company• Understands your Customers• Excellent Communicator• Calm Under Pressure• Willing to Adapt / Improvise
Using an Evangelist
Where Do You Find One?• Star Employee• Fan of Your Company• Executive Team
Using an Evangelist
Famous Evangelists:• Guy Kawasaki• Steve Jobs• Steve Balmer• Bono• Al Gore
The One Key Ingredient...
Using an Evangelist
Passion!
Using an Evangelist
Types of Blog Posts
Instructional
Types of Blog Posts
Interview
Types of Blog Posts
List
Types of Blog Posts
Review
Types of Blog Posts
Case Study
Types of Blog Posts
Links List
Types of Blog Posts
Inspirational
Types of Blog Posts
Prediction
Types of Blog Posts
Problem & Solution
Types of Blog Posts
Rant
Types of Blog Posts
LINK:20 Types of Blog Posts
Types of Blog Posts
Effective Blog Writing
Provide Useful Content
Effective Blog Writing
Remove the Bullshit
Effective Blog Writing
No Sales Speak
Effective Blog Writing
Stay Consistent
Effective Blog Writing
Make it Easy to Link
Effective Blog Writing
Keeping Followers & Credibility
Update Consistently
Keeping Followers & Credibility
Quality Content
Keeping Followers & Credibility
RemainingHumble
Keeping Followers & Credibility
Be Truthful
Keeping Followers & Credibility
Own Up & Admit
Mistakes
Keeping Followers & Credibility
Correct Mistakes
Keeping Followers & Credibility
Don’t Censor
Keeping Followers & Credibility
Listen
Keeping Followers & Credibility
Implement and Compliment Feedback
Keeping Followers & Credibility
Handling Criticism
1. EvaluateHandling Criticism
1. Evaluate2. Address
Handling Criticism
1. Evaluate2. Address3. Correct
Handling Criticism
1. Evaluate2. Address3. Correct4. Follow Up
Handling Criticism
EvAd CoFo
Handling Criticism
What Not to Do:
Handling Criticism
What Not to Do:• Hide
Handling Criticism
What Not to Do:• Hide• Attack
Handling Criticism
What Not to Do:• Hide• Attack• Counter - Criticize
Handling Criticism
What Not to Do:• Hide• Attack• Counter - Criticize• Sue
Handling Criticism
What Not to Do:• Hide• Attack• Counter - Criticize• Sue• Slander
Handling Criticism
Example:Coke Explosion
Handling Criticism
Handling Criticism
Tips for Overall Success
Stick with It!
Tips for Overall Success
It takes hard work
Tips for Overall Success
Focus on the Message
Tips for Overall Success
Encourage Participation
Tips for Overall Success
Be Serious About Not Being Too
Serious
Tips for Overall Success
Have Fun
Tips for Overall Success
Presentation Slides & Worksheets:
http://om.graphicdefine.org