onsite seo webinar
TRANSCRIPT
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Online Marketing CompanyFind out more about Ajax Union: www.ajaxunion.com
Follow Us On Twitter: twitter.com/ajaxunion
Like On Facebook: www.facebook.com/ajaxunion
Connect On Linkedin: www.linkedin.com/companies/ajax-union
Call Ajax Union: 800-594-0444
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Matt Sieracki – Onsite SEO Expert
State-of-the-art SEO techniques to boost your website's rankings on Google and other search engines.
Search Engine Optimization
Find out more about Ajax Union‘s services at: www.ajaxunion.com
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Today We Will Discuss…
• What is SEO?• Why use SEO?• How do I do it?• Keyword research• Implementing your SEO• Track your progress• Q&A with Matt!
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REVIEW: What is SEO?
SEO is the process of affecting the visibility of a website or a web page in a search engine’s organic, "natural" or un-paid search results.
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REVIEW: What is SEO?
SEO makes it easier for search engines to associate keywords with your site. In time, your site is made more visible for users searching for those keywords.
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Why Use SEO?
• Makes Your Website Show up in Search Engines
• More Visibility for Your Business
• Gives You Credibility On The Internet
• Brings More Traffic to Your Business
• More Traffic Means More Sales!
• Anyone can do it!
SEO Stands for Search Engine Optimization.
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I know what you’re thinking…
How do I do it?
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Organic results on a search results page
6
Organic Results
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Webmaster Tools
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Webmaster Tools
• Get the data, tools, and diagnostics for a healthy, Google-friendly site. Here are some of the things you can do:
– Check your site's health for potential issues that Google has detected.
– Make optimizations to help Google better understand and represent your site.
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Webmaster Tools
• To Install Webmaster Tools–Go to Google.com/Webmasters–Click the Add a Site Button
Note—it can take as long as a week to get good data
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Don’t let your own website get in the way!
• Sitemapo Outlines your site’s architecture for search
engines
• Crawl Errors/Soft 404’so Links you display on your site but result in a
busted page when you click Fix with a permanent redirect (300) Delete the link off your server entirely
• HTML Improvementso Eliminate duplicate or missing Meta Data
• And so much more!
Some of the main things you’re looking for
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SEO Works by Explaining to a Search Engine What Your Webpage Is All
About
Search Engines Learn About Your Webpage By Using KEYWORDS!
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Keyword Research
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Keyword Research
WHAT is a Keyword?A keyword is any word or short phrase that describes a website topic or page. - The more a keyword is used by searchers and websites the “bigger” it is.
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Keyword Research
For Example:
• French Fries was typed into Google 246000 times last month. That’s a BIG keyword.
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Keyword ResearchFor Example:
• French Fries was typed into Google 246000 times last month. That’s a BIG keyword.• French Fries Forever wasn’t searched at all in the past month. That’s not a big keyword
How did I find this out? The Google Adwords Keyword Tool of course!
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Keyword Research
https://adwords.google.com/o/KeywordTool
Enter one keyword or phrase per line• Find out the monthly search volume• See related keywords
Remember—bigger isn’t necessarily better!Tailor your results to your business and its goals!
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Keyword Research Toolhttps://adwords.google.com/o/KeywordTool
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Brainstorm Your Keywords
Example: Shoe Retailer Client
• They sell shoes for wide feet and people who need custom orthotic footwear
• Start adding modifiers to the root keyword that you think accurately depict the business.
• Be creative!
• Wide Shoes can be expanded to Wide Shoes for Men, Wide Shoes for Women, Wide Footwear for Men, Wide Footwear for Ladies
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Brainstorm Your Keywords
Find the sweet spot• Not so big it’s out of reach
• (French Fries)• Not so small it’s pointless to try
• (French Fries Forever!)
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Brainstorm Your Keywords
Find the sweet spot• Not so big it’s out of reach (French Fries)• Not so small it’s pointless to try (French Fries Forever!)
Consider the Goldilocks principle: you want your keywords to be just right!
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Let’s Put Those Keywords to Work!
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Implementing Your Keywords
Adding Keywords Is a Two Part Process
• Part 1: Meta DataInformation in your site’s source code
Meta Title Include primary keyword 66 characters or less
<title>Hollow Metal Doors | Steel Frames | Doormart USA</title>
Meta Description Include primary keyword 156 characters or less
<Meta Name="description" content="Hollow metal doors, frames and architectural door hardware from Doormart USA - the door and hardware warehouse." >
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Implementing Your Keywords
Adding Keywords Is a Two Part Process
• Part 2: Body CopyText content throughout your page. Google looks for very specific markers when trying
to ascertain the topic of your page. You can adjust these to optimize your keywords!
<h1> Tag Include primary keyword Use only once per page
<h1>Hollow Metal Doors from Doormart USA</h1>
<a href> tag Anchor your KW with internal links Not too many!
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Implementing Your Keywords
Now What?Onsite SEO takes a while to be felt. Google has to:• Crawl your site over and over• Recognize the changes• Adjust its rankings for your newly optimized KW• 3 months before accurately gauging the impact• PPC can be used to bridge the gap
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Track Your Results
Establish a baseline and keep checking!There are many tools you can use to track the impact of your newly installed SEO content.
• Ajax Union’s own Rank Zeno www.RankZen.como How your domain’s ranking for your keywordso Highlight your organic competitors
•Rank Checker plugin for Firefox browserso tools.seobook.com/firefox/rank-checker
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Let’s Recap
• What is SEO?• Why do I need SEO?• Webmaster Tools• Keyword Research • Updating Your Meta Data and Body Copy• Tracking Your Results
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SPECIAL BONUS!
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B2B MARKETING SEMINAR
We invite you to join Ajax Union's CEO, Joe Apfelbaum, and President, Zevi Friedman, as they teach you these results-driven business to business marketing methods.
For more events, visit www.ajaxunion.com/events
WHEN: May 7th at 6 p.m.
HOW: Register for this workshop by signing up at :
ajaxb2bmarketing.eventbrite.com
30% off code: 30WEBINAR507
Or email : marketing @ajaxunion.com
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Find out more about Ajax Union: www.ajaxunion.com
Questions?Comments?Concerns?
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Thank you!
Find out more about Ajax Union: www.ajaxunion.com
What Strategies Are YOUGoing to Implement TODAY?