opportunities for cma members in a changing world of data ... · blab.im & cookware. periscope...
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Opportunities for CMA Members in a Changing World of Data and the Cloud,
Digital Marketing, and Social Media
Terry Brock, Your Host
Prepared exclusively for CMA, Cookware Manufacturers Association, Meeting in Chicago, IL, 15 September 2015.
Copyright (c) Terry Brock and Achievement Systems, Inc. 2015 All Rights Reserved
www.TerryBrock.com [email protected] 407-363-0505
What We’ll Cover Today• Our Changing World - Cookware Ramifications
• How It is Different
• Role of Technology
• Role of Video in Cookware Digital Marketing
• The Cloud
• Big Data
• Digital Marketing
• Social Media
• Solutions For You To Get Results
A New Way of Thinking
The Power of Thinking “Not Yet!”
More Connected World Today
World-Wide Connections Today
Communication is the Key
CMA and Google Hangouts
Google+ Hangouts
Video - Not Just For TV Anymore
photo credit: http://www.flickr.com/photos/41836833@N06/4935804220/ Rantes
photo credit: http://www.flickr.com/photos/fredosan/353431741/ FredoAlvarez
Chef Dennis & Susan Serra
Blab.im & Cookware
Blab.im & Cookware
Periscope & Cookware
Periscope & CookwareLindsey Stirling -
Periscope Cooking
Your Thoughts: How Could Your Company
Use Tools Like Google+ Hangouts, Blab.im &
Periscope?
Business Use of The Cloud
The Cloud• Software As A Service SAAS
• Data Stored in Computers, Accessed With Devices
• Expandable
• Updated
• Secure
What is “The Cloud” and How Can Cookware Manufacturers Use It?
• Pay Only For What You Need
• Start Small, Build
• Seasonally Adjustable
• Continually Updated
• “Renting” Computer Space
Big Data
Big Data• Combination - As Never Before
• Massive Amounts of Information
• Analytics to Make Sense of It
• Tools Which Are Affordable
What is Big Data?• Massive amounts of information from billions and
trillions of data points
• In the aggregate, very powerful information on trends
• Better predictions
What Big Data Is
• Not Just “More Information”
• Massive Amounts (Think Petabytes and More!) of Data Which Are Analyzed To Reveal Previously-Hidden Solutions
• New Insights Previously Unavailable
“Today a street stall in Mumbai can access more information, maps, statistics, academic papers, price trends, futures markets, and data faster than a U.S. president could only a few decades ago.”
- Juan Enrique
“A fool with a tool is still a fool."
Grady Booch, Software Architect
Predicting the Future
flickr.com/photos/mcgraths/3248483447/">seanmcgrath
“It is hard making predictions, especially about the future” Yoggi Berra
Goal of using Big Data is to more accurately anticipate and predict the future based on immensely huge amounts of data points.
Instead of asking, "How can we get far more value from far more data?" successful big data overseers seek to answer, "What value matters most, and what marriage of data and algorithms gets us there?"
What Executives Don't Understand About Big Databy Michael Schrage http://blogs.hbr.org/schrage/2012/09/what-executives-dont-understan.html
Amazon.com
flickr.com/photos/tonythemisfit/2257309170/">Tony Fischer Photography
• Analyzing “historical arrest patterns”
• Cross-tabbing w/sporting events, rainfall, paydays, traffic flows, etc. to locate “hot spots”
• Force deployed to prevent potential disruptions
NYPD
Big Data & Airlines
http://www.flickr.com/photos/caribb/135096129/">caribb
• Flight Arrival Times - Critical• Used to only use pilots’ observations• Every 4.6 seconds, new info on
weather, congestion, new radar, etc.
• Virtually eliminated gaps• Knowing when plane will land
saves millions of $ each year • Using big data leads to better
predictions, and better predictions yield better decisions
.flickr.com/photos/caribb/98956751/">caribb
Using Big Data To Drive Retail Sales
flickr.com/photos/colorblindpicaso/2536802269/">colorblindPICASO
flickr.com/photos/thomashawk/21151707/">Thomas Hawk
Sears Holdings wanted to generate value from data it generated for personalized promotionsTook 8 weeks to put together using data warehousesUsing “Hadoop” technology and Big Data, they reduced time from 8 weeks to 1 weekThey could be more precise and timely with implementation due to dataBottom line - getting data faster allowed them to implement faster. Better decisions and more relevant
Other Applications
flickr.com/photos/dno1967b/7055247871/flickr.com/photos/dno1967b/7055247871/
Kohl’s & Wal-Mart using Big Data to capture relationships between weather, pricing, packaging, days of week, month, positioning on shelves and moreGoogle searches on flu symptoms and treatments predict volumes for emergency room volumesMatch.com and eHarmony.com predicting better relationships with key variables
Action Steps
1.Begin the Study
2.Task Force of IT, Marketing, Management and Other Key Stakeholders in Decision-Making
3.Collect Data Pertinent to Your Business
4.Select Tools for Analysis - Based on Real-World Need (one size does NOT fit all)
5.Continue to Refine & Modify
Digital Marketing
Blog/Website
Video Content
Articles Content
Audio Content
Word of Mouth
Whatever!!
Business Today - About Being a Resource
More Connected World Today
World-Wide Connections Today
Terry Brock, Former Editor-in-Chief for AT&T’s
Networking Exchange Blog 100+ Authors
Mobility, Cloud Computing, Security, Social Media
Full Disclosure
Sales For AT&T As A Result of R-Commerce Principles
• $800 Million
• $900 Million
• $1.3 Billion
Social Media
Social Media - Implications for Business
1. Not a fad 2. This is where customers
hang out 3. Focus on Business - but
remember it is Social! 4. Not Blasting, but Engaging 5. Develop Strategy and Plan
Primarily Focus on the “Big Four”
For CMA Members …Pinterest
and Instagram
Quick Video for Your Sales Force on How To Use Twitter To Increase Sales
Twitter for Sales - Special Video for You
http://tinyurl.com/Twitter4Sales
Applications for Google Hangouts
1. Meetings for Collaboration 2. New Product Announcements 3. Celebrity Events 4. Training 5. Meetings-in-a-Flash
Using Technology To Establish, Build & Maintain
Relationships
Collaboration From Anywhere“None of us is as smart as all of us”
Recommendations:
• Realize You Must Embrace These Trends
• Realize You Can’t Do It Alone
• Realize You Don’t Have To Do It Alone
• Get the Right Partners!
Your Questions?
Conclusion