Optimize Your Business Website Secrets from Web Design Pros

Hosted by

Steve Dixon & Kathryn Presner

Chez Sophiehttps://chezsophiedemo.com

Casey & Finnegan Therapyhttps://caseyandfinnegantherapydemo.com/

Essential Pages for Business Sites

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A Homepage

Introduce your biz

Set the tone

Provide key info

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A Services or Products or Portfolio Page

What do you offer?

How much does it cost?

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An About Page

Tell visitors more about your company or organization

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A Contact Page

How can people reach you?

Where are you located?

What are your hours?

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Layouts

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Layouts

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Layouts

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Layouts

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Layouts

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Blocks for Businesses

Forms

Contact info

Newsletter signup

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Blocks for Businesses

Columns

Grid layout

Media & text

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Make it Accessible

Screen Readers

Keyboard Navigation

Color Contrast

Alt Text

wave.webaim.org

Search Engine Optimizationfor Humans and Robots

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Keyword Research

Words & phrases

Keyword tools

Competitors

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Keyword Placement

Content: front end

Code: back end

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Keyword Placement

Content

Site Title Tagline

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Keyword Placement

Content

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Keyword Placement

Code

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Keyword Placement

Code

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Keyword Placement

Code

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Keyword Placement

Code

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SEO Tools

Plugins

WordPress.com SEO Tools

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Google Verification

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Site Statistics

Make ItMobile-Friendly

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AMP It Up

Accelerated Mobile Pages

Accept Payments and Bookings Online

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Appointment Booking

Calendly

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Online Payments

Simple Payments

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Online Payments

Recurring Payments

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Online Payments

WooCommerce &

other eCommerce

plugins or systems

Support

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References

Accessibilityhttps://wordpress.com/support/accessibility/

Layoutshttps://wordpress.com/support/page-layouts/

Block Editorhttps://wordpress.com/support/wordpress-editor/

WAVE Web Accessibility Toolhttps://wave.webaim.org/

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References

SEOhttps://wordpress.com/support/seo/

MOZ Beginner's Guide to SEOhttps://moz.com/beginners-guide-to-seo

Google Verificationhttps://wordpress.com/support/webmaster-tools/

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References

Google Analyticshttps://wordpress.com/support/google-analytics/

WordPress.com Statshttps://wordpress.com/support/stats/

AMPhttps://wordpress.com/support/amp-accelerated-mobile-pages/

Calendly Blockhttps://wordpress.com/support/wordpress-editor/blocks/calendly-block/

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References

Ecommercehttps://wordpress.com/support/ecommerce/

Simple Paymentshttps://wordpress.com/support/wordpress-editor/blocks/simple-payments-block/

Recurring Paymentshttps://wordpress.com/support/recurring-payments-button/

WooCommercehttps://woocommerce.com/

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Photo Credits

Open Sign - Pratik Guptahttps://www.pexels.com/photo/open-neon-signage-turned-on-2995188/

Robot - Alex Knighthttps://www.pexels.com/photo/high-angle-photo-of-robot-2599244/

Thank you.

https://wordpress.com/april20webinar

Q & A