Optimize your website

By: Line 25 Consulting

www.line25consulting.com

About Line 25 Consulting

•  A digital marketing/PR firm based out of Houston, TX.

•  Follow Us: •  FB: Line 25 Consulting

•  Twitter: @Line25Consult •  #Line25

The Numbers

•  80% of buyers look at your website.

•  63% Google search

•  59% Social Media •  70% LinkedIn

•  25% Google+, Facebook, YouTube, etc

•  5% Twitter

•  55% Referred

•  Buyers used an average of 3.2 methods

domain

•  Credibility

•  Branding •  Company name

•  Catchy

•  Popularity

•  SEO friendly •  Company

•  Industry

Web providers

•  Go Daddy

•  1 and 1

•  Namecheap

•  Just Host

•  HostGator

•  WP Web Host

Content marketing

•  A marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience-with the objective of driving profitable customer action.

•  SEO

•  PR

•  PPC

•  Video

Search engine optimization

•  The process of directing traffic to your site through search engines (Google, Yahoo, Bing).

•  Organic (free) •  Keywords and phrases

•  Copywriting

•  Link Building

•  Blog and article marketing

•  Website promotion

•  Search Engine Marketing is paid traffic.

•  Online advertising •  PPC (pay-per-click)

•  CPC (cost-per-click)

•  Google, Bing, Yahoo

•  Facebook, LinkedIn, Twitter

Web usability

•  Easy to navigate (menus, headings)

•  Visibility of logo and contact info

•  Uniformed font, size, colors

•  Information is concise and consistent

•  Clickable links

Web analytics

•  The measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimizing Web usage.

•  Google Analytics •  Visits/Unique visits

•  Bounce rates

•  Social media referral

maintenance

•  Platform Updates •  Template

•  Plugins

•  Content •  Keywords •  Blogs •  Pictures

•  Videos •  Links

Ask yourself, how many updates does my site need a month?

•  Benefits •  Maintain engagement

•  Enhance user experience •  Maintain Google rankings •  Efficiency

Determine if you will maintain your site or if you will hire someone.

contact

If your company is in need of a website/SEO audit contact Line 25 Consulting today at info@line25consulting.com.

Website: www.line25consulting.com

Social Media: Like us on FB: Line 25 Consulting

Follow us on Twitter: @Line25Consult Google +: Line 25 Consulting

#Line25

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Line 25 Consulting

Taking You From Segments to Dimensions