Optimizing Email Marketing For Conversions

How to Grow Your Email List, Increase Engagement & Ensure Deliverability

Contents:

• How to grow your email list? • How to integrate email into inbound marketing? • 5 Savvy Email Marketing strategies

75.8% of

marketers said they were using more email than they were 3 years ago

Grow Your List

“Email marketing is only as good as the quality of your recipient list.”

Email List expires at 25% per year

Year 1

50k

Year 3

28k

Year 2

37k

Buying a Third-Party list

• you can get alienate recipients

• blacklisted or marked as SPAM

• Bought recipients aren’t as engaged as

Opt-In

Inbound Marketing

• Get Found • Convert • Analyze

Landing Page

Subscription Box

Email & Social Media Integration

Add Social Media Sharing

Buttons to your Emails

Quick email marketing facts: 1. Email opens on mobile devices increased by 34% from April 2011 through September 2011 as compared to the previous six-month period. 2. Mobile email usage is at its lowest on Monday, desktop email usage is at its lowest on Sunday, and webmail email usage is at its lowest on Wednesday.

“Different types of email formats have different goals & advantages.”

1 Newsletter •Brand Awareness •Repurpose Content •Diverse Content

•Regular Writing •Frequency

2 Digest

3 Dedicated Email

•Focus •Clear Call to Action •Easy to Build & Measure

•Less Consistent •Standard Content

4 Lead Nurturing

•Timely as per schedule •Automated •Targeted •Auto responded

•Triggered by a specific action •Customized Call to Action

Transactional Emails 5

http://sourcecode.aweber.com/

STOP!

Question?

Improve Business Profit; without Increase Marketing Budget

Social Media Coach Leow LeikHong

www.facebook.com/leikhong

www.facebook.com/digitalprofitclub

Email: leowleikhong@businesscoach.com.my

Thank you…