organisation: the key to content marketing success
DESCRIPTION
For tips on productivity, check out James' presentation at the Content Marketing Show. Learn how to better organise yourself, your teams and your content campaigns.TRANSCRIPT
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By James Perrin
@Koozai_James
ORGANISATION: THE KEY TO
CONTENT MARKETING SUCCESS
CONTENT MARKETING SHOW NOV 14
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DID YOU KNOW? 74%
OF BRANDS INCREASED THEIR CONTENT
MARKETING SPEND IN 2014
Source: Econsultancy Marketing Budgets
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DID YOU KNOW? 36%
OF CONTENT MARKETERS BELIEVE THEY ARE EFFECTIVE
AT CONTENT MARKETING
Source: 2013 Benchmarks And Trends (CMI)
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WHY?
Source: Marketing Sherpa
0
10
20
30
40
50
60
70
Lack of budget/time Lack of strategicthinking
Lack ability todevelop content
Lack insight intotarget audience
Lack clarity on goalsand objectives
62%
39%
35% 32%
27%
Barriers To Marketing Success
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1. Planning
2. Scheduling
3. Creation
4. Daily Habits
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1. PLANNING
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Publications
Influencers
Best performing
content
Competitors
Key themes
Audience
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2. SCHEDULING
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PROJECT MANAGEMENT
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EDITORIAL CALENDAR
CMI Everyone
on the
same page
What,
When &
Where
Helps keep
focus
Source: CMI
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Prioritise Calendarise
Sticky Notes
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3. CREATION
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Coning
3 – 6 – 5
Time Blocking
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Outcome
Metrics
Goal
Setting
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THE BIG IDEA
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THE BIG IDEA
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4. DAILY HABITS
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DID YOU KNOW? 40%
OF ALL DECISIONS WE MAKE ARE DRIVEN BY
DAILY HABITS
Source: Jeff Haden (Inc.com)
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EMAILS
Source: Chui et al Mckinsey.com
Respond to
emails at
set times
The 4 Ds
(InboxZero)
InboxPause
Unroll.me
Mailstrom
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PHONE CALLS
DND or
Voicemail
Batch or
Schedule
Calls
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MEETINGS
Source: Jayson DeMers Searchenginewatch.com
Quick
Phone Call
Group
Skype or
Conference
Call
Set an
Agenda
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Andy Williams Hannah Norman Rob Arkell
MAKE ADJUSTMENTS
TO DAILY ROUTINES
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OTHERWISE YOU MAY FAIL
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FINAL THOUGHT
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Source: Dave Trott
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LOADS MORE FREE
TIPS AND ADVICE
FREE Whitepaper
http://kooz.ai/Content-Whitepaper
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IMAGE CREDITS
http://www.bigstockphoto.com/image-43334488/stock-photo-time-to-plan
http://www.bigstockphoto.com/image-45923056/stock-photo-furious-businessman-throws-a-punch-into-the-
computer
http://www.bigstockphoto.com/image-54325010/stock-photo-cute-toddler-painting-her-legs-carefully
http://www.bigstockphoto.com/image-72995290/stock-photo-young-businessman-is-working-with-laptop-and-
worried
http://www.bigstockphoto.com/image-72995263/stock-photo-young-businessman-working-with-laptop-and-
feeling-confident
http://www.bigstockphoto.com/image-44082544/stock-photo-blank-whiteboard
http://www.bigstockphoto.com/image-47860547/stock-photo-daily-planner-concept
http://www.bigstockphoto.com/image-42901888/stock-photo-baby-crawling-outside
http://en.fotolia.com/id/59508691
http://en.fotolia.com/id/50087096
http://www.bigstockphoto.com/image-61184954/stock-photo-telephone
http://www.bigstockphoto.com/image-64735957/stock-photo-multiethnic-people-with-startup-business-talking-
in-a-cafe
http://www.bigstockphoto.com/image-53274268/stock-photo-portrait-of-a-scrub-hare-%28lepus-saxatilis%29-
with-long-ears-and-large-eyes%2C-southern-africa
http://www.bigstockphoto.com/image-67957021/stock-photo-giant-tortoise
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REFERENCES
http://www.inc.com/jeff-haden/change-any-habit-painlessly-6-tips.html
http://www.mckinsey.com/insights/high_tech_telecoms_internet/the_social_e
conomy
http://www.forbes.com/sites/jaysondemers/2014/01/08/7-productivity-hacks-
that-successful-people-use-every-day/
http://searchenginewatch.com/article/2362590/30-Minutes-a-Day-The-
Power-of-Daily-Habits-in-Successful-Content-Marketing-and-Life
http://www.slideshare.net/fullscreen/CMI/b2b-content-marketing-2013-
benchmarks-budgets-and-trendsnorth-america-14855770/6
http://www.marketingsherpa.com/1news/chartofweek-09-27-11-lp.htm
http://www.siliconbeachtraining.co.uk/blog/brightonseo-2012-dave-trott-
predatory-thinking