organize your social media efforts with editorial calendars: a social media week presentation

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Organize Your Social Media Efforts: Create an Editorial Calendar Mary Fletcher Jones @MaryFletchJones #SMWEdCal

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Mary Fletcher Jones of Fletcher Prince presents tips for organizing your social media efforts with an editorial calendar in this presentation for Social Media Week DC. To view the video of the presentation, skip to the end of this SlideShare presentation. Apologies for thequalitliyt

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Page 1: Organize Your Social Media Efforts with Editorial Calendars: A Social Media Week Presentation

Organize Your Social Media Efforts:

Create an Editorial Calendar

Mary Fletcher Jones@MaryFletchJones

#SMWEdCal

Page 2: Organize Your Social Media Efforts with Editorial Calendars: A Social Media Week Presentation

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So, what is it?

• Blog posts

• Twitter updates

• Facebook Pages

• YouTube videos

An editorial calendar is a tool used for planning, scheduling, and managing publication of content across different media

• Podcast episodes

• Email newsletters

• Direct mail campaigns

• Online press releases

Page 3: Organize Your Social Media Efforts with Editorial Calendars: A Social Media Week Presentation

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Why do we need it?

Page 4: Organize Your Social Media Efforts with Editorial Calendars: A Social Media Week Presentation

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BUT… You can’t plan for everything

• Daily monitoring

• Breaking news and developments

• Crisis response

Page 5: Organize Your Social Media Efforts with Editorial Calendars: A Social Media Week Presentation

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Benefits: Why it Pays to Plan

Page 6: Organize Your Social Media Efforts with Editorial Calendars: A Social Media Week Presentation

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U.S. Army Example

Page 7: Organize Your Social Media Efforts with Editorial Calendars: A Social Media Week Presentation

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Tips: Getting Started

Page 8: Organize Your Social Media Efforts with Editorial Calendars: A Social Media Week Presentation

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The Planning Process

Page 9: Organize Your Social Media Efforts with Editorial Calendars: A Social Media Week Presentation

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Focus on Goals•Increase sales or donations•Obtain more repeat business•Stand apart from our competitors•Promote our expertise and successes•Launch a new product or service•Persuade people to make a lifestyle change•Win acceptance of a viewpoint•Report developments or innovations•Manage crises or repair reputations•Attract and retain quality employees

Page 10: Organize Your Social Media Efforts with Editorial Calendars: A Social Media Week Presentation

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Planning Content for Your Audience

• Informative, relevant, useful, timely

• Original and entertaining/engaging

• The 80/20 formula

• B2C content

• B2B content

Page 11: Organize Your Social Media Efforts with Editorial Calendars: A Social Media Week Presentation

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Selecting the right channel

Page 12: Organize Your Social Media Efforts with Editorial Calendars: A Social Media Week Presentation

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A planning resource for nonprofits

Page 13: Organize Your Social Media Efforts with Editorial Calendars: A Social Media Week Presentation

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Brainstorming content

Page 14: Organize Your Social Media Efforts with Editorial Calendars: A Social Media Week Presentation

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Drafting a plan with wall calendars

Page 15: Organize Your Social Media Efforts with Editorial Calendars: A Social Media Week Presentation

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An editorial calendarusing Google Calendar

Page 16: Organize Your Social Media Efforts with Editorial Calendars: A Social Media Week Presentation

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A basic editorial calendarin Microsoft Word

Page 17: Organize Your Social Media Efforts with Editorial Calendars: A Social Media Week Presentation

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Timing is Everything

Frequency Scheduling

Page 18: Organize Your Social Media Efforts with Editorial Calendars: A Social Media Week Presentation

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Planning and SchedulingBlog Posts

Page 19: Organize Your Social Media Efforts with Editorial Calendars: A Social Media Week Presentation

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Planning and Scheduling Facebook Page Wall Posts

Page 20: Organize Your Social Media Efforts with Editorial Calendars: A Social Media Week Presentation

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Planning and SchedulingTwitter Content

Page 21: Organize Your Social Media Efforts with Editorial Calendars: A Social Media Week Presentation

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Using HootSuite to Schedule Tweets

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Planning and SchedulingYouTube Content

Page 23: Organize Your Social Media Efforts with Editorial Calendars: A Social Media Week Presentation

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For Advanced Users…• Use Google Calendar for group editorial

calendars you can access anywhere

• Customize editorial calendars for different media and channels – blog, Twitter, Facebook

• Create separate editorial calendars for different audiences, programs, or campaigns

Page 24: Organize Your Social Media Efforts with Editorial Calendars: A Social Media Week Presentation

Thank you!

[email protected]

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