ott - ctv media, inc. · ctv media’s ott linear tv & ott team up! . the next big thing in...
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10 Pages
OTTOTTSuperhero of the new tv landscape
CTV MEDIA’s OTT
LINEAR TV &
OTT TEAM UP!
www.ctvmedia.com
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The Next Big Thing in AdvertisingIS HERE
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TV Screens Don’t Scroll - Meaning All OTT Units are 100% Viewable
OTT offers one of the best environments to reach real, Highly Engaged users.
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Scale is here & growing—with approximately200 million OTT users now in the U.S.
ACTION
SCALESCALE
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ACTION
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OTT viewers are younger & more affluent than the traditional TV viewer.
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20 years younger, on average, & Have 20% higher household income
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OTT
Linear TV
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&
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The Face of Television is Evolving
Proliferation of Viewing Devices
TV EVERYWHERE
VOD(Set Top Box)
OVerTHETOP
DVR/TIMESHIFTING
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How do Linear TV & OTT Work Together To strengthen An Advertising campaign?
Linear TV Delivers 88% weekly reach
And Accounts for 81% of Time Spent With Video
Based on Adults 18+
A Campaign Utilizing both Linear TV & OTT Offers MORE to Marketers
More Viewer Engagement
More Premium Ad Opportunities
Brands U
tilizing Both
Ad-Supported OTT &
Linear TV See DOUBLE
The Favorability
Lift Of
Those Using OTT Only
of Adults Who Watch Streaming Video Say They
Watch Ad-Supported OTT
73%
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73%
More Audience Reach & Message Reinforcement
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A Closer Look At Three Consumer Segments Where A Supplementary Layer Of OTT Can Expand Reach.
36% of Adults 18-34 can be reached via OTT-alone or in combination with Linear TV; 13% via OTT-only
38% of HHs with children can be reached via OTT-alone or in combination with
Linear TV
44% of Affluent HHs can be reached via OTT-alone or in combination with
Linear TVPage 8
MillenialsMillenials
Households With ChildrenHouseholds With Children
Affluent HouseholdsAffluent Households
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Ad-supported OTT should be considered as an element to the overall video mix –
NEED WE SAY MORE?
Linear TV &
OTT
are proven
to
stir the con
sumer
interactivity
and
purchase int
ent
that drive
business gr
owth
When OTTComplements aLinear TV Schedule,Conversion Increases
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it isssimply an extension of the brand safe, engaging, premium content found within linearTelevision.
Ad supported OTT should be considered as an
element to
the overall video mix
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www.ctvmedia.com
1490 Manning pkwy Powell, OH 43065614.848.5800 [email protected]
CTV MediaCTV Media