ott & multiscreen • web seminar • #5 • defining roi & tco for video streaming

Download OTT & Multiscreen • Web Seminar • #5 • Defining ROI & TCO for Video Streaming

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• We are proud to present to you our fifth web seminar from our '14 series. • ŸCheck out other white papers, video presentations, and opinion pieces from my blog “Digital Video for a Digital Generation": www.dusil.com • ŸInvesting in video streaming services requires a solid understanding of the Return on Investment (ROI) for such a platform. In this presentation we breakdown the value proposition of Over the Top content (OTT) platforms, used to generate new revenue streams from entertainment assets. Understanding ROI, requires a breakdown of cost savings, new revenue streams, feature enhancements, and other intangible benefits. This web seminar looks into various aspects of content management, delivery and consumption, and how cloud-based services such as OTT not only generates new revenue streams, but also opens new doors to monetize entertainment libraries.

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  • 1.2014 gabriel@dusil.com www.dusil.com 1 GabrielDusil ChiefMarketing& CorporateStrategyOfficer VisualUnityGlobala.s. www.linkedin.com/in/gabrieldusil www.dusil.com gabriel@dusil.com Defining ROI&TCO forVideo Streaming

2. 2014 gabriel@dusil.com www.dusil.com 2 DefiningROI&TCOforVideoStreaming DownloadtheRecorded VideoPresentation ortheNativePowerPointSlides,here: http://dusil.com/ 3. 2014 gabriel@dusil.com www.dusil.com 3 AGENDA NEW REVENUE COST SAVINGS FEATURES & BENEFITS PEOPLE PROCESS TECHNOLOGY 4. 2014 gabriel@dusil.com www.dusil.com 4 Entertainment EnterpriseEntertainment OTT EnterpriseOVP Video is used to attract new subscribers Maintain loyalty through Enhanced Features & User Experience (UX) Large & relevant content libraries justify subscription price Video is used to sell retail products Sell more product with Demos, Ads, Testimonials, Employee Content Training Conferencing, Corporate & CEO Announcements ROIisabalancebetween Subscriberrevenue& TotalCostofOwnership ROIisabalancebetween platformcost&new revenuefromvMarketing 5. 2014 gabriel@dusil.com www.dusil.com 5 ROIMoney ROITimeROIMoney ROITime Increased Profit Increased Revenue Launching New Services Streamline Workflow Higher Client Satisfaction Efficient Supply Chain Focusisonrevenue opportunitiesthatadvance thecorporatestrategy Focusisonopportunities thatimproveefficiency &competitiveadvantages 6. 2014 gabriel@dusil.com www.dusil.com 6 BuildItYourself CloudServicesBuildItYourself CloudServices Hardware Software Purchase Integrate Operate Service Level Agreement Purchase Integrate Operate 7. 2014 gabriel@dusil.com www.dusil.com 7 Examining TotalCostofOwnership HW StaffDigitize Storage HW SW Management SW People Gateway Legal Services Development App SW Create Contribute Manage Deliver Consume IngestLive Analog Digital Transcode Process HW SW Process Dashboard CRM MAM HW HW Recommend HW SW Protection Payment SW CDN HW SW Maintain Multiscreen Maintenance SW Process Technology Staff Process Legend 2014 gabriel@dusil.com www.dusil.com 7 8. 2014 gabriel@dusil.com www.dusil.com 8 Considerations InfrastructureProtection Brand Image Credibility How important is Trust to your subscribers? Disaster Recovery Data Loss Is content quickly restorable? Down Time How fast can you recover? Backup Redundancy Repairs Security Content at Rest Content in Motion Digital Rights Management URL link protection Authentication Legal Liabilities How liable are you if media is lost or stolen? Subscriber Agreements Content Rights 9. 2014 gabriel@dusil.com www.dusil.com 9 CloudComputing&Communications CRM Storage Gaming Music Messaging Productivity Social Networking 10. 2014 gabriel@dusil.com www.dusil.com 10 CloudDigital Entertainment Video Editing Video Entertainment Metadata Databases Social Networking Video Delivery Video Hosting Video Conferencing 11. 2014 gabriel@dusil.com www.dusil.com 11 12. 2014 gabriel@dusil.com www.dusil.com 12 Considerations Lingering Concerns Reliability Concerns Internet Bottlenecks Upload vs. download Single point of failure Latency Up-time Control Concerns Ownership Disconnected from assets Cost Allocation Capital vs. Operating Ego Their goal is to Increase their personal power & stature by amassing departments, info & head count* *Entrepreneur.com,IsYourManagerialEgoTooBig?byJoeRobinson, 11th April2014,http://www.entrepreneur.com/author/joe-robinson 13. 2014 gabriel@dusil.com www.dusil.com 13 cz.linkedin.com/in/gabrieldusil www.dusil.com gabriel@dusil.com 14. 2014 gabriel@dusil.com www.dusil.com 14 Synopsis DefiningROI&TCOforVideo Streaming Check out other white papers, video presentations, and opinion pieces from my blog Digital Video for a Digital Generation": www.dusil.com Investing in video streaming services requires a solid understanding of the Return on Investment (ROI) for such a platform. In this presentation we breakdown the value proposition of Over the Top content (OTT) platforms, used to generate new revenue streams from entertainment assets. Understanding ROI, requires a breakdown of cost savings, new revenue streams, feature enhancements, and other intangible benefits. This web seminar looks into various aspects of content management, delivery and consumption, and how cloud-based services such as OTT not only generates new revenue streams, but also opens new doors to monetize entertainment libraries. 15. 2014 gabriel@dusil.com www.dusil.com 15 TagsDefiningROI&TCOforVideo Streaming Fear Uncertainty Doubt, 2nd Screen, Broadcast, Connected TV, Digital Rights, Digital Video, DRM, Gabriel Dusil, Internet Video, Linear Broadcast, Linear TV, Multi + screen, Multiscreen, Online Video Platform, OTT, Over the Top Content, OVP, Recommendation Engine, Search + Discovery, second screen, Smart TV, Social TV, Television, TV Everywhere, Video Streaming, Visual Unity Global, Return On Investment, ROI, Total Cost of Ownership, TCO,