our approach 11 — 30 companies 57 — 66...developers, hoteliers and restaurateurs. our mission?...
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OUR APPROACH 11 — 30
THE SHOWROOM 31 — 42
SERVICES 43 — 56
COMPANIES 57 — 66
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A HUBFOR TURNKEY DESIGN PROJECTS
With LAGO CONTRACT LAB MAD051 MATERIALS
architects, developers, contractors and
estate agents will have the chance to meet
and greet, making use of this space to put
together designs for the hospitality, office
& workspace, bar & restaurant, and real
estate sectors.
LAGO’s hallmark modular design offering
infinite solutions, combined with a targeted
selection of MAD051 materials, are what
ensure Contract Lab is able to create tailor-
made projects that add real value.
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We listened to the needs of the large-scale turnkey
project world, with a particular focus on real estate,
hospitality, and office and work spaces – this is how
LAGO CONTRACT LAB MAD051 MATERIALS was born. The aim is
to create spaces that respond to increasingly complex
needs by offering designers and developers a scalable
and fully customisable finished product. The ultimate
goal is to maximise performance and business.
With our design approach, we can provide a vast array of
internationally certified, patented products, designed
to be sustainable and adaptable to different needs and
tastes. We meet the design standards of luxury, high-end
spaces and facilities.
We have extensive sector experience, and our customers
and professional collaborators can choose from uniquely
designed furniture, all made in Italy. We offer an vast
range of finishes and interior design products from
within the LAGO CONTRACT LAB MAD051 MATERIALS network.
OUR APPROACH
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Evaluate
Plan
LAGOCONTRACT LAB MAD051MATERIALS
Communicate
Listen
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BENEFITS
TurnkeyThe end result is a finished, turnkey
project for your business.
DesignWe provide you with a comprehensive
design service, or a collaboration with an
architect, to put together a functional,
tailored interior-design project to
improve your business.
CommunicationWe help you to promote your project and
premises, boosting your online and offline
visibility via our communication channels.
We also work with the media and the press
to promote initiatives dedicated to your
project.
ProductWhat do we offer to ensure you can create top-
end design spaces with real aesthetic value?
We offer you products that are modular and
strictly made in Italy, as well as carefully
chosen finishes and interior-design pieces,
all with the same attention to detail and
high-quality workmanship.
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Museums, public spaces and business facilities
Luxury hotels and B&Bs
Bars and restaurants
Real estate
Offices and work spaces
+200locations around the world
LAGO DESIGN NETWORKNew connections that generate business
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EACH PROJECT HAS A STORY WE CAN TELL TO 20 MILLION PEOPLE.
OUR APPROACH
Social media
1.5Mfollowers
(2018)
Newsletter220K+
subscribers(2018)
LAGO.IT3M+visits(2018)
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HORECA
Choosing the right furniture and materials
can transform a business into a unique
space that stands out from the competition.
We offer exclusive made-in-Italy design
and put our experience in the world of
HoReCa interior design at the service of
developers, hoteliers and restaurateurs.
Our mission? To transform spaces into
places and, with the help of the design,
turn them into experiences.
From bedrooms and suites, to communal
spaces like cafés, restaurants and
receptions, LAGO CONTRACT LAB MAD051
MATERIALS is the only contact you need
for your HoReCa interior design. We offer
tailor-made, turnkey solutions to suit all
requirements.
← The San Servolo Project, VeniceCafé
OUR APPROACH
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↑ The Canonica di Santa Caterina Project, AsoloBoutique B&B
← The Cocoon Project, the Maldives5 star resortSATA Award: Leading Designer Hotel/ResortWinner 2017 - 2018 - 2019
OUR APPROACH
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LAGO CONTRACT LAB MAD051 MATERIALS provides
developers and estate agents with a unique
opportunity to increase the perceived
value of properties seeking investment by
supplying an interior-design project that
increases the value on paper. How? High-end
design products and materials that adapt to
different requirements and square footage,
and come in on budget.
LAGO CONTRACT LAB MAD051 MATERIALS offers
turnkey solutions and customised interior-
design projects for different sized spaces.
From studio apartments to those with two or
three bedrooms, right up to a penthouse,
Lago Contract Lab can also furnish showroom
apartments and sales offices for added
sales force effectiveness.
→ The Casa Farà - Nexity Project, MilanReal estate
REAL ESTATE
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↑ The Chalet Natura Project, AsiagoReal estate
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↑ The Tower Project, BergamoReal estate
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OFFICES AND WORK SPACES
Attractive, functional and comfortable
workspaces improve productivity, have a
positive impact on social interaction, and
make it easier to build customer relations.
From individual workstations to meeting
rooms, communal areas and reception spaces,
LAGO CONTRACT LAB MAD051 MATERIALS can
style an interior-design project for your
business, modelled on your company’s size,
USPs and values.
← The DBA Group Project, TrevisoOffices/Headquarters
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↑ The Blackfin Project, BellunoOffices/Headquarters
→ The Intesa Sanpaolo Project, TurinOffices/Headquarters
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THE BEATING HEART OF ITALIAN DESIGN AND MILAN’S FUORISALONE OFF-PROGRAMME EVENTS CALENDAR CAN BE FOUND AT NO. 30, VIA BRERA.
In the middle of the Brera district, some
300 square meters dedicated to design tell
the story of a new, evolutionary approach
to the concept of designing spaces: from
hotels and B&Bs, to offices and residences.
LAGO CONTRACT LAB MAD051 MATERIALS is
made up of: 4 bedrooms including a 5-star
superior suite, a junior suite, a reception
area, a breakfast room/bar, a meeting/
conference room and a dedicated design area
equipped with a materials library (known
as the “materioteca ”) that is constantly
updated.
OUR SHOWROOM
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RECEPTION | Welcome Lounge
THE DESIGN EXPERIENCE STARTS AS YOU WALK THROUGH THE DOOR, WITH FLOATING FURNITURE AND NEUTRAL MATERIALS THAT SOFTEN YOUR WAITING TIME.
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BEDROOMS AND SUITES | Hospitality - Real Estate
A HOME AWAY FROM HOME, JUST WAITING TO BE EXPLORED.
OUR SHOWROOM
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BREAKFAST ROOM | Bars - Restaurants
FLOATING TABLES AND COLOURED SEATS GIVE THIS SOCIAL SPACE ITS SHAPE, LETTING NEW RELATIONSHIPS FORM FREELY.
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MEETING ROOM | Offices - Materials library
A SPACE THAT STIMULATES SHARED CREATIVITY, NEW IDEAS AND PRODUCTIVITY.
OUR SHOWROOM
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ARCHITECTS
We have come up with a comprehensive service package,
designed for architects and sector professionals to
assist them throughout the process, from the design to
the sale.
• One point of contact for supplying and designing
furniture and interiors.
• Access to the LAGO CONTRACT LAB MAD051
MATERIALS showroom to put together your
design, including access to the extensive and
constantly updated materials library and 3D
bookcase.
• Use of the showroom as a space for organising
meetings and appointments with end customers.
• Support when presenting your plans to the end
customer.
• Visibility and interaction through the Contract Lab
and LAGO communication channels, from the web to the
press, including a communications plan created ad
hoc to get the most from your project.
To book your appointment, contact us:contract-lab.it | [email protected]
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SUPPORT PRESENTING YOUR PROJECT
EXCLUSIVE ACCESS TO THE SHOWROOM
FULL ACCESS TO THE MATERIALS LIBRARY
DEDICATED COMMUNICATIONS PLAN
ONE POINT OF CONTACT TO SUPPORT YOU EVERY STEP
OF THE WAY
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A SPACE FOR ORGANISING MEETINGS AND APPOINTMENTS.
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DEVELOPERS
A carefully planned interior-design project can
significantly increase the perceived value of a space,
whether you are looking at accommodation and restaurant
facilities (linked to the “traveller experience”), or
selling a property and wanting to make the buyer feel
immediately at home.
• Turnkey solutions with just one point of contact for
the design and supply of furniture and interiors,
full circle.
• Option to use the LAGO CONTRACT LAB MAD051 MATERIALS
and LAGO locations for dedicated events or to launch
your business.
• Visibility and interaction on the web and in print to
support your business, specifically for the launch.
To book your appointment, contact us:contract-lab.it | [email protected]
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EXCLUSIVE EVENTS TO LAUNCH YOUR BUSINESS
DEDICATED COMMUNICATIONS PLAN
TURNKEY END PRODUCT
ONE POINT OF CONTACT TO SUPPORT YOU EVERY STEP
OF THE WAY
SERVICES
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LAGO FURNITURE AND MAD051 INTERIOR FINISHES CREATE UNIQUE SPACES, ADAPTING TO DIFFERENT SECTORS THANKS TO VERSATILE, MODULAR UNITS.
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CONTRACTORSREAL ESTATE
Present your property in the best way possible to make
it more attractive on the market. LAGO CONTRACT LAB
MAD051 MATERIALS provides developers with an opportunity
to increase a property’s value on paper by boosting
its perceived value. How? High-end design products that
adapt to different requirements and square footage, and
come in on budget.
• Turnkey solutions with just one point of contact for
the design and supply of furniture and interiors.
• Customised design projects to meet all requirements,
adaptable to different living solutions.
• Visibility and interaction to support your sales effort,
specifically for the launch, on the web, in the press and
at events.
• Option to use the structure as a sales office, to
meet and greet, and present materials and solutions
to end buyers.
• Option to set up a dedicated sales office complete
with a materials library, near the site, to manage the
paperwork and other matters.
To book your appointment, contact us:contract-lab.it | [email protected]
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SALES OFFICE NEAR TO YOUR SITE
EXCLUSIVE EVENTS TO SUPPORT
YOUR SALES EFFORT
ONE POINT OF CONTACT TO SUPPORT YOU EVERY STEP
OF THE WAY
FULL ACCESS TO THE MATERIALS LIBRARY
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BOOST INTEREST AND YOUR SALES FORCE EFFECTIVENESS WITH EXCLUSIVE EVENTS IN THE CONTRACT LAB AND LAGO LOCATIONS AROUND MILAN.
SERVICES
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Innovative Italian design brand LAGO has a broad vision
of design, as a discipline that produces meaning as
well as products, capable of innovating along the entire
production chain and proposing new visions and new models
of living. LAGO designs alphabets rather than products,
and invites consumers, architects and developers to write
with these alphabets, creating a shared design that is
enriched with input from the user.
→ Where Lago furniture is made
This atypical ‘factory’ covering some 15,000 square
meters is in fact a large house, built according to the
principles of bioarchitecture.
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← Sustainable design
Built using noble materials designed to last, LAGO
FABBRICA represents our respect for the environment and
our ongoing commitment to protect it.
This is our starting point, our launchpad from
which we continue our journey, embracing values and
responsibilities aimed at safeguarding our planet,
through culture and the choices we make every day.
↓ Quality and craftsmanship
Each and every piece of furniture that leaves LAGO FABBRICA
is made with great attention to the quality and durability
of the materials, combining reliable industrial processes
and dedicated craftsmanship. The skilled fingertips of
the people working on our products take care of even
the most hidden little detail, thanks to the wealth of
experience they have built up over many years.
COMPANIES
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As an innovative entity operating in the furniture,
interior design and turnkey project sector, MAD051
selects and distributes materials and products for
interior-design projects, guaranteeing reliability and
quality in direct contact with the production companies.
Thanks to an in-depth knowledge of the materials and
the production and design processes, MAD051 is able to
understand and create spaces that reflect the lifestyle
of those who live in them.
→ Interior-design projects packed with technical skill and passion
A hub of materials and interior design with over 20,000 product references.
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↑ Surfaces and products to dress the space
These surfaces dress the interiors like a suit or second
skin, to create a visual end result that has something
to say. At MAD051, the interior-design project all starts
from a mood board: a mixture of materials, textures and
colours that give the space its feel.
← Made-in-Italy quality
The concept of ‘made in Italy’ design is strongly linked
to an ability to generate and connect high-quality
products. This is why MAD051 works with some important
Italian names, selecting products with a strong focus on
innovation and design, to meet the needs of the market.
COMPANIES
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TECHNICAL PARTNERS
BRAND PARTNERS