OUTDOOR ADVERTISING

BYSMART LEARNING WAY

CONTENTS

Introduction of outdoor advertising Definition of outdoor advertising Characteristics outdoor advertising Advantages outdoor advertising Disadvantages outdoor advertising Example outdoor advertising Conclusion Review of topic Biblography

Introduction

Outdoor advertising is the oldest established form of advertising, and evidence of its use has been found on Greek and roman remains. This is not surprising because even in those days public announcements had to be made, and a wall was as good a place as any on which to carve a message. One of the earliest forms of outdoor advertising was the inn sign which has remained in use to in present day.

There are to kinds of standardized or commercially sold billboards, poster panels and painted bulletins.

The advertiser the design, for an outdoor board for poster panels the art is painted on a sat of large sheets of paper. The advertiser can print and distribute thousands of copies around the country or the world. The sheets are then pasted like wallpaper on existing boards.

What is outdoor advertising ?

Sometimes a store can have a outdoor advertising banner to focus on a specific product or service.

Outdoor advertising media can be found in the form of outdoor advertising billboard signs, mobile signs found on buses and cars.

Definition

“Outdoor advertising is ideally suited to global communications since the medium conveys ideas through visual expression”.

“A form of advertising which promotes a product or service in high traffic outside locations”.

Characteristics

size and dominance :- because of its size the posters dominates the view.

color :- most poster are in full colour, with realistic scenes and pictures of products.

brief copy:-since the appeal is to people on the move, and the posters may be seen from a distance, the copy is usually combined to a slogan and a name printed in large letters.

probably the most important characteristic of poster is their ability to create, through boldness, colour, size and repetition, brand awareness.

zoning:- campaigns can be organized in selected regions or towns, but national campaigns can be planned using a minimum number of posters per town to secure maximum opportunities to see.

Advantages

impact :- outdoor is big colorful, hard to ignore, and larger than life.

strategy :- an excellent reminder medium, outdoor can also be use to trigger and Impulse.

message:- outdoor can show case a creating concept.

cost :- outdoor is the list expensive of all major advertising media on CPMS

long life :- outdoor is good for messages that need to be repeated.

outdoor advertisement used to remain in position for weeks, months or even year, while many painted or illuminated signs are more or less permanents fixtures.

its main use is for reminder advertisement as with brands, or as secondary media to support press or TV campaigns or highways leading to the point of sale.

Outdoor advertising posters you cant switch off an outdoor advertising people can turn off the TV or radio, they cant turn off billboards and other outdoor posters.

Outdoor advertising posters are easy to digest. By their very nature, poster are graphic elements with little text. People process images much faster than they process words, which means posters can be quickly and easily understood.

The main function of this form of advertising is to remind the public of the goods and it results in economy in press advertising as well as circular advertising.

outdoor advertising has a beneficial effect on the retailer whose co-operation can be more readily secured by using this form of advertising.

Disadvantages outdoor advertising are the inability to use

much copy, possible damage by vandals or weather, the lack of concentration on the message by passers by, and the time it takes to designs, prints and exhibited posters.

message:- because the message must be simple and brief you cant develop an involve story or copy prints.

exposure :- the average driver is exposed to an outdoor message for only a few seconds.

criticism -some critics feel outdoor advertising is visual pollution.

availability :- because of criticism of outdoor advertising. Some areas restrict or ban billboards.

outdoor advertising is glance medium. At

best it only draws 2 – 3 seconds of a readers time.

it is stationary meaning only a given no of people are ever going to see it.

outdoor advertising can’t transmit complex messages or detailed information.

it is costly.

outdoor advertising is relatively long lead times.

Example

POSTER :- The posters is really a large

advertisement exhibited on a noarding or on walls, roofs, fences, chimneys or even high up in the sky. The most successful design for a posters as found by experience is a picture which tells the story. Posters also give considerable scope for the use of suitable and attractive colors.

RAILWAY STATIONS :- Advertising placed on railway

station are similar to posters. The point to be remembered here is that in case of suburban stations the passengers arrived and depart in haste.

VEHICULAR ADVERTISING :- VEHICULAR ADVERTISING consist in

placing posters or placards inside or outside vehicles such as delivery vans, trams, omni buses , railway carriages, etc. there are certain contractors who specialize in this work and the necessary orders may be placed with them. Advantage however is that these posters or placards are fairly level with the eye and can be easily read.

FIELD SIGNS :- Field signs are large boards placed

along the route of railways and are visible from the windows of the carriage. Obviously, these signs must have the maximum of legibility because they are seen in a flash. These field signs, as well as painted signs, are used merely as reminders and generally contain only the name of the brand.

ELECTRIC LIGHT SIGNS :-

Signs illuminated by electricity are today to be seen in large number in cities. The rent and the cost of current are high. The main object here is to gain publicity. Some times with a view to attract the attention, colored bulbs are used and the colors are changed at short intervals.

NEON SIGNS :- There are brilliantly colored tubes

available in various shades. They can be of the still or the flashing type. These signs are more interesting and attractive then the signs built up by a number of electric bulbs.

SKY ADVERTISING :- In modern times various form of

advertising in the air has been devised. Aeroplanes carrying banners trailing from the back edges of the wings or from a distances are sometimes used. Sometimes a messages is written in the sky by means of smoke and is known as “smoke writing” or “sky writing”. these form of advertising may be used to supplement the usual forms.

MOBILE BILL BOARD :- these advertisement can target

specific routes, venue or events, or can be used to achieve market saturation.

SANDWICHMEN :- sandwich men are persons sent

out to walk in the streets with posters placed about them and are suitable for theatrical announcements. This types of advertising can be easily localized.

Conclusion

Outdoor advertising dose not disfigure the town or rural surroundings. This can be done by using posters, field signs, attractively drafted to please the eye by use of the modern form of poster art. The new form of advertising by using balloons, kites and smoke writing in the sky would also form part of outdoor advertising.

Review of topic

Introduction Definition Characteristics Advantages Disadvantages Example Conclusion

Biblography

ADVERTISING PRINCIPLES AND PRACTICE - WILLIAM WELLS - JOHN BURNETT - SANDRA MORIARTY

ADVERTISING - FRANK JEFKINS

salesmanship & publicity - Rustam davar - Nusli r davar