outsourcing steve rote

8/9/2019 Outsourcing Steve Rote

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Global

Sourcing of

Packaging

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Making the leap from regional producer to global supplier of

products and services


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Office

Express Board

service center

Agency

Office w/o Customer

Service

M-real global locations and hot outsourcing markets

Mexico

Manaus, ra!il

"ndia

#hina


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0o'ever, toda&s market place is ever changing)

o understand ho' best to service our customer,

ou have to understand the full value chain)

rand

'ners

etailers

#onsumables

Suppliers

echnolog

Suppliers

oard

Manufacturers

a' Material

Suppliers

Packaging

Manufacturers

. 4.56#0."7


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6fficient packaging((

#ey drivers

Essentia! to improve supp!y chain

$ain %rand communicator with consumers " &%i!!%oard effect&

Sustaina%i!ity is every%ody's concern

Cu!ture of fear-tampering and product safety

(ncreasing regu!ations-E) waste directive, direct food contact Consumers and retai!ers are ey decision maers


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6xample of a carton&s cost structureotal cost :;tonnes

oard

+esign


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M-real&s board deliver options

6xpress oardConvert-to-order %oard de!ivered

from the mi!! or maret sheeter

#all-off stock*e!iveries %ased on

ca!!-offs from dedicated stocs near customers

*ast .ccess oardStandard-si+e %oard )#

Make-to-orderBoard produced, converted

and de!ivered from the mi!! to customer

4endor Managed "nventorStoc contro!!ed, rep!enished and managed

%y $-rea! %ased on customised contract

>

*e!iveries a!so through sheeting merchant partners wor!dwide


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ur offering beond board and paper

+esign services" "nnovation of ne' packaging solutions to enhance brand value" #ontinuous structural and graphic design improvement to create

cost savings

" .nti-counterfeit solutions to protect the brand and revenues

Print management services" Printer profiling and color management to achieve uniform and consistent print

@ualit" n-line content approval for fast and efficient checking of text and laout" +igital contract proof for accurate color approval" +igital asset management for storage of graphic data

Packaging procurement services for efficient suppl

chain management" Procurement of various packaging materials" Management of packaging production" Management of finished packaging inventor A4M"B


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6xample-umene

.umene-a innish cosmetic company

0artners with $-rea!, a g!o%a! supp!ier of %oard and pacaging services1

designed, produced and procured in Europe %y $-rea!2

$-rea! partners with 0ratt, an America/Austra!ian company to produce

disp!ays in 3orth America with same design and paper as Europe2

.umene has disp!ays in 4,555 C6S stores and 7,855 9arget2

9he pacaging !oos the same in a!! g!o%a! retai! !ocations2


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Packaging solutions-identifing customer&s needs

direct palletising

corrugated box astransport package

shelf-read tra

Man packaging solutions re@uire stackabilit of cartons,


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randingPo'er

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+oes packaging make a differenceE

0acaging has to carry product and %rand through the supp!y chain a!!

the way to the she!f " and sti!! %e a%!e to gra% the attention of theconsumer

9he pacage and %rand persona!ity must %e in %a!ance

:igh-;ua!ity print, and paper%oard, are needed to create the impressionof high-;ua!ity product

rightness and shade

Smoothness and surface structure

everse

igidit -> Stiffness, suitable grammage

Even the s!ightest damage to the pacaging can have a direct impact on%rand identity


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Savings b

ight'eighting


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%atch our 'eight - 5p to $$F less

The key is to make board the same thickness as the competitionbut make it lighter.

##7

18,$9= pounds

S

1$,$1C pounds

ight'eightM-real

paperboard

11,/2= pounds


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#ost savings through light'eighting

Stiffness and thicness remained as %efore

Cost savings throughout the who!e pacaging va!ue chain,

such as %etter production, !ower waste and !ower shipping

weight2

(mproved sustaina%i!ity

Packaging value chain

rand

o'ner;packer

#onsumer#onvertera'

material

*iber

recover

etailer


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6nhanced

unnabilit


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*

$$C CCC sheets;'eek 22F more

38C CCC sheets;'eek

%#

*aster die-cutting runnabilit 22F more sheets per hour

=C CCC sheets

=> It takes one day per week more to die-cut CCNgrades


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ogistic

Performance


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#arton packaging in the logistic chain

Packaging must protect the

product during the 'hole chain

+amaged packaging causes

additional costs e)g) in cleaning

Packaging must sta in shape tolook attractive, and even the

slightest damage has a direct

impact on brand identit


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pical etailer


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6xtensive

Sustainabilit

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6ffi i t h i i t i bl h i


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6fficient chain is a sustainable choiceM-real has a clearl defined environmental polic and targets for

reduced environmental impact)

%ell managed forests Achain of custod certificate-P6*#B

6fficient and 'ell managed production at the mill

Hield advantageD the same area 'ith less 'eight

6xcellent consistencD less 'aste in converting as 'ell as betterutilisation rate

eduction of the total 'eight through the chainD less transport ofmaterial and also less dead 'eight in product transport

ess 'aste at the end of the deliver chain 6nvironmental product declarations, paper profiles available for all

our products

"mproved sustainabilit accumulates through the 'hole supplchain


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Thank

You!

outsourcing steve rote

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