What Is SEO ?

• Search Engine Optimization is the process of improving the visibility of a website on organic search engine result pages (SERPs), by incorporating search engine friendly elements into a website. A successful search engine optimization campaign will have, as part of the improvements, carefully select, relevant, keywords which the on-page optimization will be designed to make prominent for search engine algorithms.

Types Of SEO

On-Page SEOOn-page optimization refers to all measures that can be taken directly within the website in order its to improve position in the search rankings. Examples of this include measures to optimize the content or improve the meta tags.

• Keyword research• Meta/Title Tag• Image/video optimization• XML Site Map Creation• Code validation• Website Verification on Google Webmaster

Off-Page SEOOff-Page SEO refers to all of the activities that you and others do away from your site to raise the ranking of a page in search engine results. Though many people associate off-page SEO with link building, it goes beyond that. Many activities that don’t result in a standard link on other sites are important for off-page optimization.• Blog Posting• Social Bookmarking• Directory Submission• Article Submission• Blog commenting• Forum Posting

Techniques of SEO• WHITE HAT SEO • BLACK HAT SEO

White Hat SEO• White hat SEO utilizes techniques and methods to improve the search engine rankings of a website which don't run afoul of search engine (mainly Google) guidelines.

Black Hat SEOBlack Hat SEO exploits weaknesses in the search engine algorithms to obtain high rankings for a website. Such techniques and methods are in direct conflict with search engine guidelines.

Differences Between White and Black Hat SEO

SEO Process

What Is The Best Way To Improve SEO

Why Are Info graphics Important in SEO

Why SEO Is Important For Business

Benefits Of SEO For Business