Case Study Analysis on Pack-Its

Anurag SurekaUBS-CMBA6/1503

Program Background

A group of students pursuing full-time Masters from Brescia University College contemplating there future career plans in entrepreneurship through a program aims towards providing healthy lunch to the elementary school students under TVDSB Ontario, London for parents who want there children to have healthy meals but are unable to do it due to stressed imbalance between then there professional and personal life. The students are trying to analyze the market run, financial aspects, growth rate and the business & marketing strategy to position there product into the market so that the market can understand and absorb there product.

Vision

Promote and improve healthy eating habits, by helping reduce stress of parents involved by planning and packaging healthy lunch.

Mission

Gain business experience to help them decide to choose career as entrepreneurs or job.

Segmentation

Parents who want to provide healthy lunch to there kids studying under TVDSB Ontario, London.

Target Audience

Parents who are unable to provide healthy lunch to there children due to stressed and unbalance between personal and professional life.

Positioning

A smart company that helps healthy lunch as it shares similar emotions towards the health of school students as that of there parents.

Challenges

• A limited budget of $25000 available.• A maximum of 60 hours a week can be dedicated

towards the program instead of the required 80.• No prior experience into any field of business.

Break Even Analysis

• Fixed Cost : $87500• Variable Cost : $2.9• Selling Price/Unit : $5.0• Break Even Point : 87500/(5.0-2.9) = 41666 approx.

Strength

• Fresh and healthy food.• Choices on Menu.• Closer to school premises.• Easy delivery

Opportunities

• Growing market.• Increasing concerns of parents.• No cafeterias in school.• Increased income of parents.

Weakness

• Limited time available for dedication

• Lack of experience• Tight budget

Threats

• Strong competitors like Kraft and Schneider.

• Local business ventures sharing similar ideas.

• Options may differ from child to child.

Expenditure Cost

Salary 36000

Rent 18000

Marketing 3500

Operating 30000

Recommendations

• Through market research required to find out total market size.• Stick and distribute pamphlets in children's park and schools.• Participate in fair to promote the event.• Stick stickers of tiffin box.• Design a business plan that will match business requirement and academic

curriculum.• Try making other housewives' as cook to gain trust and ensure quality of clients.• Reduce expenditure on renovation by allowing employed housewives’ to cook

from there home.