para onde a tecnologia digital vai levar o marketing, por steve rubel
DESCRIPTION
TRANSCRIPT
![Page 1: Para Onde A Tecnologia Digital Vai Levar O Marketing, por Steve Rubel](https://reader034.vdocuments.net/reader034/viewer/2022051515/54c20c614a7959b9278b45cc/html5/thumbnails/1.jpg)
SOCIAL MEDIA PRESENTATION
Curated by Steve Rubel, Director of Insights
Five Digital Trends to Watch
![Page 2: Para Onde A Tecnologia Digital Vai Levar O Marketing, por Steve Rubel](https://reader034.vdocuments.net/reader034/viewer/2022051515/54c20c614a7959b9278b45cc/html5/thumbnails/2.jpg)
TREND #1: SATISFACTION GUARANTE
Consumers now use social media to
demand they get their problems solve
Customer care and PR blend.
![Page 3: Para Onde A Tecnologia Digital Vai Levar O Marketing, por Steve Rubel](https://reader034.vdocuments.net/reader034/viewer/2022051515/54c20c614a7959b9278b45cc/html5/thumbnails/3.jpg)
Amanda Mooney, Media Strategist
![Page 4: Para Onde A Tecnologia Digital Vai Levar O Marketing, por Steve Rubel](https://reader034.vdocuments.net/reader034/viewer/2022051515/54c20c614a7959b9278b45cc/html5/thumbnails/4.jpg)
SATISFACTION GUARANTEED:
ACTION ITEMS
http://flickr.com/photos/jacobvorpahl/2087225900/
• Audit the Entire Online Experience
• Build Relationships with Digital Embassies
• Prepared to Engage and Act Quickly
![Page 5: Para Onde A Tecnologia Digital Vai Levar O Marketing, por Steve Rubel](https://reader034.vdocuments.net/reader034/viewer/2022051515/54c20c614a7959b9278b45cc/html5/thumbnails/5.jpg)
![Page 6: Para Onde A Tecnologia Digital Vai Levar O Marketing, por Steve Rubel](https://reader034.vdocuments.net/reader034/viewer/2022051515/54c20c614a7959b9278b45cc/html5/thumbnails/6.jpg)
TREND #2 – MEDIA REFORESTATION
Some media are contracting and all are in a
constant state of reinvention. The media is
undergoing a "reforestation" as it goes digital.
![Page 7: Para Onde A Tecnologia Digital Vai Levar O Marketing, por Steve Rubel](https://reader034.vdocuments.net/reader034/viewer/2022051515/54c20c614a7959b9278b45cc/html5/thumbnails/7.jpg)
![Page 8: Para Onde A Tecnologia Digital Vai Levar O Marketing, por Steve Rubel](https://reader034.vdocuments.net/reader034/viewer/2022051515/54c20c614a7959b9278b45cc/html5/thumbnails/8.jpg)
![Page 9: Para Onde A Tecnologia Digital Vai Levar O Marketing, por Steve Rubel](https://reader034.vdocuments.net/reader034/viewer/2022051515/54c20c614a7959b9278b45cc/html5/thumbnails/9.jpg)
MEDIA REFORESTATION:
ACTION ITEMS
http://flickr.com/photos/jacobvorpahl/2087225900/
• Take a Broad View of the Media Ecosystem
• Become a Curator of Content in Niches
• Re-think How Media is Measured and Valu
![Page 10: Para Onde A Tecnologia Digital Vai Levar O Marketing, por Steve Rubel](https://reader034.vdocuments.net/reader034/viewer/2022051515/54c20c614a7959b9278b45cc/html5/thumbnails/10.jpg)
![Page 11: Para Onde A Tecnologia Digital Vai Levar O Marketing, por Steve Rubel](https://reader034.vdocuments.net/reader034/viewer/2022051515/54c20c614a7959b9278b45cc/html5/thumbnails/11.jpg)
TREND #3: LESS IS THE NEW MORE
Overload takes its toll. Many simplify
and cut back. Gorging on media is out.
Selective ignorance and friends as
quality filters are in.
![Page 12: Para Onde A Tecnologia Digital Vai Levar O Marketing, por Steve Rubel](https://reader034.vdocuments.net/reader034/viewer/2022051515/54c20c614a7959b9278b45cc/html5/thumbnails/12.jpg)
LESS IS THE NEW MORE:
ACTION ITEMS
http://flickr.com/photos/jacobvorpahl/2087225900/
• Provide Utility
• Sow Seeds with Peers, Grow Plants with Pr
• Shape the Search Shelf
![Page 13: Para Onde A Tecnologia Digital Vai Levar O Marketing, por Steve Rubel](https://reader034.vdocuments.net/reader034/viewer/2022051515/54c20c614a7959b9278b45cc/html5/thumbnails/13.jpg)
http://flickr.com/photos/jacobvorpahl/2087225900/
![Page 14: Para Onde A Tecnologia Digital Vai Levar O Marketing, por Steve Rubel](https://reader034.vdocuments.net/reader034/viewer/2022051515/54c20c614a7959b9278b45cc/html5/thumbnails/14.jpg)
TREND #4 – CORPORATE ALL-STARS
As workers flock to social media to build their
brands, some companies recognize that these
individuals can become Corporate All-Stars.
![Page 15: Para Onde A Tecnologia Digital Vai Levar O Marketing, por Steve Rubel](https://reader034.vdocuments.net/reader034/viewer/2022051515/54c20c614a7959b9278b45cc/html5/thumbnails/15.jpg)
CORPORATE ALL-STARS:
ACTION ITEMS
http://flickr.com/photos/jacobvorpahl/2087225900/
• Blogs Connect Customers and All-Stars
• Give All-Stars Independence, Yet Focus The
• Equip and Support Active Listening
![Page 16: Para Onde A Tecnologia Digital Vai Levar O Marketing, por Steve Rubel](https://reader034.vdocuments.net/reader034/viewer/2022051515/54c20c614a7959b9278b45cc/html5/thumbnails/16.jpg)
![Page 17: Para Onde A Tecnologia Digital Vai Levar O Marketing, por Steve Rubel](https://reader034.vdocuments.net/reader034/viewer/2022051515/54c20c614a7959b9278b45cc/html5/thumbnails/17.jpg)
![Page 18: Para Onde A Tecnologia Digital Vai Levar O Marketing, por Steve Rubel](https://reader034.vdocuments.net/reader034/viewer/2022051515/54c20c614a7959b9278b45cc/html5/thumbnails/18.jpg)
TREND #5 – THE POWER OF PULL
Where push once ruled, it's now equally importa
that marketers create digital content that people
will discover and "pull" through search.
![Page 19: Para Onde A Tecnologia Digital Vai Levar O Marketing, por Steve Rubel](https://reader034.vdocuments.net/reader034/viewer/2022051515/54c20c614a7959b9278b45cc/html5/thumbnails/19.jpg)
THE POWER OF PULL:
ACTION ITEMS
Create Resources that Inform the Conversation
Adopt Rather than Invent
Write for Searchers, Not Just Readers
![Page 20: Para Onde A Tecnologia Digital Vai Levar O Marketing, por Steve Rubel](https://reader034.vdocuments.net/reader034/viewer/2022051515/54c20c614a7959b9278b45cc/html5/thumbnails/20.jpg)
THE POWER OF PULL:
ACTION ITEMS
![Page 21: Para Onde A Tecnologia Digital Vai Levar O Marketing, por Steve Rubel](https://reader034.vdocuments.net/reader034/viewer/2022051515/54c20c614a7959b9278b45cc/html5/thumbnails/21.jpg)
THE POWER OF PULL:
ACTION ITEMS
![Page 22: Para Onde A Tecnologia Digital Vai Levar O Marketing, por Steve Rubel](https://reader034.vdocuments.net/reader034/viewer/2022051515/54c20c614a7959b9278b45cc/html5/thumbnails/22.jpg)
SOCIAL MEDIA PRESENTATION
Curated by Steve Rubel, Director of Insights
Five Digital Trends to Watch