Ethical Transportation System

Identified Problem

• At the dawn of every Fall semester at Hofstra University, the commuter parking lots are filled in excess throughout several hours of each day. There is not enough space for every one at peak hours of the day.

Research, Branding, and Motion Design for Nudge Design Studio Dan Goldberg

Observation

• As a junior commuter student, Steven continuously struggles with finding a parking space in a timely fashion to reassure that he is not late for class. Sometimes it takes Steven upwards of 20 minutes just to find a spot.

• Steven is not alone.

Research, Branding, and Motion Design for Nudge Design Studio Dan Goldberg

Observation

• Along with currently enrolled commuting students, it appears that Hofstra University does not calculate the ratio of accepted freshman students to the amount of parking spaces available.

Research, Branding, and Motion Design for Nudge Design Studio Dan Goldberg

Observation

• The majority of these commuting students are only driving themselves to and from Hofstra University. The reason for that this is an issue is because there is not an approximate number of parking spaces per commuting student.

Research, Branding, and Motion Design for Nudge Design Studio Dan Goldberg

Design Tip

• To encourage people to engage in a behavior where the positive outcome is delayed, but in progress if enough people partake. Introduce present benefits to make the desired outcome more appealing.

Research, Branding, and Motion Design for Nudge Design Studio Dan Goldberg

Desired Behavioral Outcome

• Influence an alternative car-pool campaign that brings commuting students with similar starting locations, and schedules together to consolidate space and fix the problem.

• Implement a program that alternates in a fashion that is fair, along with a possible reward for proof of carpooling.

• Students will appreciate the movement and spread the word in order to see results.

Research, Branding, and Motion Design for Nudge Design Studio Dan Goldberg

Suggested Solution

• Suggest a method of car pooling and organize it based on location, and schedule, in order to consolidate spaces and open up parking spots. Create a mobile application that utilizes an aerial drone which pinpoints where open parking spots are located. Work together with other peers to change a situation that effects yourself as well as other students.

Use it as an opportunity to get to know other peers, and make friends.

Research, Branding, and Motion Design for Nudge Design Studio Dan Goldberg

Present BenefitResearch, Branding, and Motion Design for Nudge Design Studio Dan Goldberg

Commuter Survey

• Timestamp• Offering Ride/ Need Ride• Where are you carpooling from?• Other area• Closest major intersection of your point of

origin• Contact info• Name• Any additional information about your

commute?

Research, Branding, and Motion Design for Nudge Design Studio Dan Goldberg

Mobile app