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Parle Products

Parle-G, the most well-known product of the

company

Type private limited

Traded as Unlisted

Industry Food

Founded 1929

Founder Chauhan family

Headquarters Vile Parle (East), Mumbai,

Maharashtra, India

Products Parle-G

Website www.parleproducts.com

(http://www.parleproducts.com)

Parle ProductsFrom Wikipedia, the free encyclopedia

Parle Products is an Indian private limited company. It ownsthe famous biscuit brand Parle-G. As of 2012, it had a 35%

dominant share of the Indian biscuit market.[1]

Contents

1 History

2 Brands

3 Infrastructure

4 References

History

Parle Products company was founded in 1929 in BritishIndia. It was owned by the Chauhan family of Vile Parle,Mumbai. Parle began manufacturing biscuits in 1939. In1947, when India became independent, the companylaunched an ad campaign, showcasing its Gluco biscuits as an

Indian alternative to the British biscuits.[2] The Parle brandbecame well known in India following the success ofproducts such as the Parle-G biscuits and the Thums Up soft drink.

The original Parle company was split into three separate companies, owned by the different factions of the original

Chauhan family:[3]

Parle Products, led by Vijay, Sharad and Raj Chauhan (owner of the brands Parle-G, Melody, Mango Bite,

Poppins, Kismi toffee bar, Monaco and KrackJack)

Parle Agro, led by Prakash Chauhan and his daughters Schauna, Alisha and Nadia (owner of the brands

such as Frooti and Appy)

Parle Bisleri, led by Ramesh Chauhan

All three companies continue to use the family trademark name "Parle". The original Parle group was amicablysegregated into three non-competing businesses. But a dispute over the use of "Parle" brand arose, when ParleAgro diversified into the confectionary business, thus becoming a competitor to Parle Products. In February 2008,Parle Products sued Parle Agro for using the brand Parle for competing confectionary products. Later, Parle Agro

launched its confectionery products under a new design which did not include the Parle brand name.[4] In 2009, the

http://en.wikipedia.org/wiki/Bombay_High_Courthttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Ticker_symbolhttp://www.parleproducts.com/http://en.wikipedia.org/wiki/Parle-Ghttp://en.wikipedia.org/wiki/Thums_Uphttp://en.wikipedia.org/wiki/Frootihttp://en.wikipedia.org/wiki/Vile_Parlehttp://en.wikipedia.org/wiki/Parle-Ghttp://en.wikipedia.org/wiki/Parle_Agrohttp://en.wikipedia.org/wiki/Parle-Ghttp://en.wikipedia.org/wiki/Bislerihttp://en.wikipedia.org/wiki/Maharashtrahttp://en.wikipedia.org/wiki/File:Parle-G_Biscuit.jpghttp://en.wikipedia.org/wiki/Private_company_limited_by_shareshttp://en.wikipedia.org/wiki/Parle-Ghttp://en.wikipedia.org/wiki/Types_of_business_entityhttp://en.wikipedia.org/wiki/Vile_Parlehttp://en.wikipedia.org/wiki/Private_company_limited_by_shareshttp://en.wikipedia.org/wiki/Food_and_Beverage



Bombay High Court ruled that Parle Agro can sell its confectionery brands under the brand name "Parle" or "ParleConfi" on condition that it clearly specifies that its products belong to a separate company, which has no

relationship with Parle Products.[5]

Brands

Biscuits

Parle-G, KrackJack, Monaco, Kreams, Golden Arcs, Parle Marie, Milk Shakti, Parle Hide & Seek

Bourbon, Parle Hide & Seek Fab, Top, Parle Gold Star.

Sweet confectionery

Melody, Mango Bite, Poppins, 2 in 1 Eclairs, Mazelo, Kismi Toffee Bar,London Derry

Snacks

Monaco Smart Chips, Parle's Wafers, Fulltoss, Parle Namkeens

Since they have been entered at the food competition of Monde Selection in 1971, the brands have received

consistently gold and silver Quality Awards at the World Quality Selections.[6]

Infrastructure

Apart from the original factory in Mumbai, Parle has manufacturing facilities at Neemrana (Rajasthan), Bangalore(Karnataka), Kutch (Gujarat), Khopoli (Maharashtra) and Bahadurgarh (Haryana). It also has several

manufacturing units on contract.[7]

References

1. ^ "Parle gets Happy Happy wooing the price-conscious" (http://www.thehindubusinessline.com/industry-and-

economy/marketing/article2854238.ece). The Hindu Business Line. 2012-02-02. Retrieved 2012-02-13.

2. ^ Jill Didur (2006). Unsettling partition: literature, gender, memory. University of Toronto Press. p. 22.

ISBN 978-0-8020-7997-8.

3. ^ Paramita Chatterjee & Ratna Bhushan (2009-08-10). "Chauhans lock horns over Parle brand, yet again"

(http://articles.economictimes.indiatimes.com/2009-08-10/news/28398776_1_frooti-parle-trademark-sharad-

chauhan). The Times of India. Retrieved 2011-10-12.

4. ^ Dev Chatterjee & Meghna Maiti (2008-09-15). "Chauhan siblings close to settling row over Parle brand"

(http://articles.economictimes.indiatimes.com/2008-09-15/news/28459541_1_frooti-prakash-chauhan-parle-

products). Economic Times. Retrieved 2011-10-12.

5. ^ Paramita Chatterjee & Ratna Bhushan (2009-01-13). "No sign of truce in battle over 'Parle' brand"

(http://articles.economictimes.indiatimes.com/2009-01-13/news/27651476_1_parle-agro-frooti-prakash-chauhan).

The Economic Times. Retrieved 2011-10-12.

6. ^ Awards (http://www.parleproducts.com/about_parle/awards.php)

7. ^ "Parle bakes a biscuit formula for TN, Kerala" (http://articles.economictimes.indiatimes.com/2003-01-

http://en.wikipedia.org/wiki/Monde_Selectionhttp://en.wikipedia.org/wiki/Bombay_High_Courthttp://en.wikipedia.org/wiki/The_Times_of_Indiahttp://www.thehindubusinessline.com/industry-and-economy/marketing/article2854238.ecehttp://en.wikipedia.org/wiki/Awardshttp://articles.economictimes.indiatimes.com/2009-08-10/news/28398776_1_frooti-parle-trademark-sharad-chauhanhttp://en.wikipedia.org/wiki/International_Standard_Book_Numberhttp://www.parleproducts.com/about_parle/awards.phphttp://en.wikipedia.org/wiki/Parle-Ghttp://en.wikipedia.org/wiki/Food_competitionhttp://en.wikipedia.org/wiki/The_Economic_Timeshttp://en.wikipedia.org/wiki/Bahadurgarhhttp://articles.economictimes.indiatimes.com/2003-01-29/news/27546340_1_parle-g-biscuit-parle-brandshttp://en.wikipedia.org/wiki/Bangalorehttp://articles.economictimes.indiatimes.com/2009-01-13/news/27651476_1_parle-agro-frooti-prakash-chauhanhttp://en.wikipedia.org/wiki/Neemranahttp://en.wikipedia.org/wiki/The_Hindu_Business_Linehttp://articles.economictimes.indiatimes.com/2008-09-15/news/28459541_1_frooti-prakash-chauhan-parle-productshttp://en.wikipedia.org/wiki/Special:BookSources/978-0-8020-7997-8



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Categories: Companies based in Mumbai Food companies of India Companies established in 1929

1929 establishments in India

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