Online Career Discovery

Company & Opportunity Overview

Opportunity

HUGE MARKET:

More than half of all workers unsatisfied… 13+ million people

out of work needing guidance, 1.5+ million college grads joining the workforce this year... poorly informed, underprepared…

GOAL:

Answer the question: “Where do you figure out your next (or first) career move?”

► Charlie O’Donnell, Co-Founder & CEO► Career Educator: Adjunct Professor, Fordham; Ran internship programs for Fordham, NYSSA, GM► Technology Community Leader: Founder, nextNY; Blogger (2800+ RSS Subs.)► Product & Strategy Experience: Director of Consumer Products, Oddcast► Venture Capital: Analyst, Union Square Ventures, Investment Analyst, GM Pension Private Eq.

► Alex Lines, Co-Founder & CTO► Development: Over 10 years experience developing web applications – ATTAP, Riskmetrics► Data specialist: Expert in scalable database design, data modeling, and large data sets.► Expertise covers the full range of technical operations from application design and implementation to data center build-out and systems administration

► Hilary Mason, Scientist► Research: PhD, Computer Science with research interests in Machine Learning and Recommendation Systems► Educator: Assistant Professor of Computer Science at J&W University, taught a wide variety of courses, including artificial intelligence and web applications, publishes widely► Data modeling and algorithms specialist, including projects for Harvard University, Lexalytics, IEEE, others.

► Adam MacIntire (Contract)► Front end HTML/CSS/AJAX developer

Path 101 Team

Collecting Career DataResume Genome Project

Crawled over 2mm. public links to resumes

Parsing and structuring career path data, education, skills, companies, geographies, etc.

UGC, Social Network Data & Content Adds to career database

What tags and keywords are related to this expertise?

Excellent 1st person content What topics and trends are professionals talking about?

Guide for networking What professional Meetups should I join? Who should I connect to or follow?

“People Like Me”

Comparative assessments

Peer to peer advice

Crawled over 2mm. public links to resumes (8 to go!)

Parsing and structuring career path data, education, skills, companies, geographies, etc.

Career Discovery Apps on Top of Data

Resume Analysis

Assessments

Easy to Navigate Research

Advice Community

Career Wizards

Industry Content

Analogy: Mint.com for Your Career

Focus on an major life facet of a huge mainstream audience

Make it easy for users to submit data to analytical and benchmarking tools

Use community data for further benchmarking

Expand potential audience with easy tools for people who were too intimidated to “manage” this aspect of their life

Monetize consumer information advantage by brokering relevent transactions

Personal Finance Careers

Progress to date Officially launched site mid-March with personality test, advice, and first version of resume analyzer

Crawled, analyzing over 2mm. public links to resumes (8mm to go!)

Parsing and structuring career path data, education, skills, companies, geographies, etc.

Resume analyzer update launching end of April

Focus on growing search traffic and engagement

Prepping “analyze your resume in one click” outreach to e-mail database from public crawl

RoadmapData Directly drives revenue potential Improve taxonomies and quality (2 months)

Expand data landing pages to include job titles, skills, majors, degrees, geographies, schools (2-3 months)

Add and analyze data from blogs, Twitter, del.icio.us, other networks (4 months)

Add cool data visualizations to improve discovery (Continual)

Expanded slices and views

Compelling career path discovery tools

Insider info: Top blogs, Twitter users, etc.

RoadmapTraffic Drivers More usage, more data Search optimized user profiles and directories (2 months)

Making advice more accessible – IM bot, Reply by e-mail (4 months)

User experience overhaul (4 months)

Partner syndication at schools, job sites, media properties (6-8 months)

Discoverable profiles

Partner SyndicationMultiple access points for peer advice

Career Guidance

Free Career AnalysisGet AdviceTests & AssessmentsResearch Industries

Free interactive career guidance. Learn about user.

Broker access to deeper profiles of candidates.

Business Model

$15mil.+ $100mil.+Revenue run rate (annual)

Recruiting database

Deeper candidate profile

Data Bios crawled from web—mixed quality

Shortened resumes + Social graph

Full resumes, assessments, intention data, analysis of UGC

Search Text search Limited search fields and filtered by network distance

Full structured search + related keywords

Within 6 months

► No chicken and egg problem: Database of candidates bootstrapped by public crawl.

► Give candidates a reason to submit better data: Finding people on the “open web” + giving them a reason (helping with career guidence/objectives) to submit additional data.

► Understand that recruiters need better search tools.

► No other sites fully focused on providing career direction. Competition mostly one off tools and pure content plays.

► Low downside, high potential: At worst, we build a better Zoominfo. At best, we change the way every worker thinks about career development online.

Path 101 Advantage

►$550K funding closed from ► NYC Seed► Roger Ehrenberg (Largest non-founder angel in TheLadders)► Fred Wilson, Brad Burnham (Union Square Ventures)► Partners from Performance Equity Management (Former GM Pension Priv. Eq.)► Shripriya Mahesh (eBay), Josh Stylman & Peter Hershberg (Reprise Media), Scott Heiferman (Meetup), Matt Blumberg (Return Path), Jeff Jarvis, Jeff Stewart (Mimeo), Brian Harniman (Priceline), Darren (IGA) & Sherri (Corp HR) Herman, Hunter Walk (Google)

Current Investors

Next Steps

► $2-3 million financing

► Hire additional technical staff► Front end developer► 2 Web application developers► 1 DBA/Back end specialist

► Hire marketing/business staff► 1 Jr. mktg/biz dev professional

► Early revenue opportunities► Alpha access to candidate search► Educational analytics