Winning the Most funding for Your Event/Celebration

Patrick Moriarty

Director Training and DevelopmentAustralian Institute for Community Practice and Governance

Has every one got an idea of something they need money to

do?

2

The Annual Fundraising Strategy

Assign fundraising as a priority responsibility

Work out the elements – what mix?

Gain Board approval

Communicate widely

Keep fresh

4

Problem/Issue/Challenge to your organisation

How will you solve it/what options do you have

What steps/stages are involved ($)

Timing per stage?

Complaints that parents have nothing for children to do at our club

- Create play area for kids----

- Have child care worker for weekends

- Hire a clown

- Plans - $8,000- Permit - $500- Excavation - $4000 (in kind)- Sand – 1000 ($500 partnership with supplier)- Supply and install Soft Fall -$8000- Supply an Install Equipment – $25000 (could itemise this too)- Safety Inspection - $1500- Launch Party – 1000- Audit of funds - $1000 -Report – 600 (in kind)

6 wks

4 wks

2days

2 days

4 wks

6 weeks

I day

1 day

2 wks

2 wks

Have some forethought – what do you need

5

Problem/Issue/Challenge to your organisation

How will you solve it/what options do you have

What steps/stages are involved ($)

Timing per stage?

Complaints that parents have nothing for children to do at our club

- Create play area for kids----

- Have child care worker for weekends

- Hire a clown

- Plans - $8,000- Permit - $500- Excavation - $4000 (in kind)- Sand – 1000 ($500 partnership with supplier)- Supply and install Soft Fall -$8000- Supply an Install Equipment – $25000 (could itemise this too)- Safety Inspection - $1500- Launch Party – 1000- Audit of funds - $1000 -Report – 600 (in kind)

6 wks

4 wks

2days

2 days

4 wks

6 weeks

I day

1 day

2 wks

2 wks

OUTCOME

NEED

WHY WOULD I GIVE YOU THIS MONEY TO DO THIS

WHERE IS THE

EVIDENCE

Need Linked to solution/option

• In the Western suburbs of Sydney there are 4800 children aged between 2-12 who do not have access to a playground that deals with their physical disabilities. (problem/issue/challenge)

• Access All Ability playground – (solution)

6

The Six Fundraising Pillars

1. Grants - Gov, Corporate, Philanthropic

2. Affinity - members, friends, supporters,

3. Individuals - donations, wills, bequests and life insurance

4. Community events: sausage sizzle, festival

5. Partnerships - business, other community groups/schools, councils, service clubs –major or minor (sponsors)

6. Business - maintenance, meals, jobs etc

Pillar Number 1: The Grants Pillar

Easy Grants Newsletter Information Every Month and support for grant seeking

• Comprehensive – every grant in Australia

• In time (approx 2 months ahead) – not old manuals

• Proactive

• Advice and Tips

First Step is Knowing Where, When and How

What is Australia

Day?

Youth

Emergency & Safety

Multicultural

Arts and Culture

Think outside the square and think how else youcontribute to the local community.

• What is your constituency – who are your members/targets and what programs do you undertake?

• Are your activities encouraging healthy practices or an anti-drug, anti-alcohol, anti-smoking attitudes?

• Do you service a large multicultural group?

• Are you providing opportunities for youth to learn leadership skills?

Looking Beyond the Narrow Category View

16

• Corporate Info (ABN, GST, Inc Ass No, Annual reports, Bank Details)

• Mailing address/Contact details

• Board Member details (brief)

• Previous grant wins - Who How When What Where’sFrom Much For The report

• Evidence of Need - Demographic data (group/town/city/region)

Template contents

17

Template contents (cont)

• Testimonials (gov, community, corp)• Who are you?

• What do you do?

• Why do you do it?

• How do you do what you do? (funding, people, volunteers, staff, partners)

• Where do you operate – link to data?

• When were you established? If new why?

• Insurance Coverage (Who, How much etc)

MISSION STATEMENT

• Define the problem

• Clearly defined and achievable objectives

• Specific

• Realistic

• Achievable within timelines

• Result in outcomes that can be measured

• Who is involved (internal/external)?

The Proposed Project

Evidence

• Letters-current and targeted to the project

• Financial – can you do what you say

• In kind – who is doing what for you

• Local Newspaper Articles

• Research (as before)

e.g. multi use – draft schedule for use of facility

Community Support

• Match budget to activities

• Match timelines to budget

• All items of expenditure under headings

• A percentage of overheads (check)

• Contingency (check)

• Cost in volunteer time (check)

• What are you putting in?

Budget

• Celebrate Internally – But first thing to do is say thanks

• Invite funders to any events, openings (if they attendacknowledge them in speech)

• Send regular reports and communications

• Acknowledge funders on all materials and verbally

….THEN LET THEM KNOW WHAT ELSE YOU WANT TO DO

Winning the Grant – and More and More…

• Murder is illegal

• Ask for a debrief

- Should more information have been provided?

- Was there one particular area (or many) where they could improve?

- Would they consider another application in future?

Not Winning is Not Losing in the Future