paul marcum: "turn on, weigh in, tweet out: twitter as your body sensor api"

21
Paul MARCUM Turn On, Weight In, Tweet Out: Twitter as Your Body Sensor API @jpmarcum

Upload: ignite-nyc

Post on 18-May-2015

506 views

Category:

Health & Medicine


0 download

DESCRIPTION

What Google's Marissa Mayer calls "The sensor revolution" is upon us and multiple fitness sensors are on the market. Loic le Meur just called for a "body API" to handle the data these generate. In his talk Paul argues that it already exists and is called Twitter. Tweeters are already sharing #fitstats, weigh-ins, and #nikeplus and Garmin #runs by the thousands each day. It's in Twitter's best interest to encourage this behavior as data is a growing business and in the tweeters' best interest too as illustrated by a recent Kaiser Permanente study but the system needs to be optimized.@jpmarcum, marcum.com

TRANSCRIPT

Page 1: PAUL MARCUM: "Turn On, Weigh In, Tweet Out: Twitter as Your Body Sensor API"

Paul MARCUMTurn On, Weight In, Tweet Out: Twitter as Your Body Sensor API

@jpmarcum

Page 2: PAUL MARCUM: "Turn On, Weigh In, Tweet Out: Twitter as Your Body Sensor API"

Twitter as the Body Sensor API

@jpmarcum

Turn onWeigh In

Tweet Out

Page 3: PAUL MARCUM: "Turn On, Weigh In, Tweet Out: Twitter as Your Body Sensor API"

“The Sensor Revolution”

Page 4: PAUL MARCUM: "Turn On, Weigh In, Tweet Out: Twitter as Your Body Sensor API"

Going Mainstream? You Bet.

3RD BEST SELLING CONSOLE GAME OF ALL TIME!!!

OVER 3 MILLION REGISTERED RUNNERS!

OVER 2 MILLION DOWNLOADS!

Page 5: PAUL MARCUM: "Turn On, Weigh In, Tweet Out: Twitter as Your Body Sensor API"

Where does all the sensor data go?

Page 6: PAUL MARCUM: "Turn On, Weigh In, Tweet Out: Twitter as Your Body Sensor API"

But in many cases it’s stranded there...

Page 7: PAUL MARCUM: "Turn On, Weigh In, Tweet Out: Twitter as Your Body Sensor API"

…unless you can write a Unix parser.

Page 8: PAUL MARCUM: "Turn On, Weigh In, Tweet Out: Twitter as Your Body Sensor API"

Shouldn’t this be the most portable data of all?

After all, it’s *our* bodies’ data.

Page 9: PAUL MARCUM: "Turn On, Weigh In, Tweet Out: Twitter as Your Body Sensor API"

Time for a Body API. Why not Twitter?

It’s OpenPublic, Private, AnonymousIt ExistsAnd…

Page 10: PAUL MARCUM: "Turn On, Weigh In, Tweet Out: Twitter as Your Body Sensor API"

…Tweeters are already using it as a Body API

Page 11: PAUL MARCUM: "Turn On, Weigh In, Tweet Out: Twitter as Your Body Sensor API"

Why? Support & Accountability Works

Page 12: PAUL MARCUM: "Turn On, Weigh In, Tweet Out: Twitter as Your Body Sensor API"

This goes beyond the anecdotal…

Page 13: PAUL MARCUM: "Turn On, Weigh In, Tweet Out: Twitter as Your Body Sensor API"

But There Could Be More. OPEN DATA “GAMES”

Page 14: PAUL MARCUM: "Turn On, Weigh In, Tweet Out: Twitter as Your Body Sensor API"

And Even MoreSelf Trackers

Page 15: PAUL MARCUM: "Turn On, Weigh In, Tweet Out: Twitter as Your Body Sensor API"

FatDrop.pr = Open Data + Self Tracking

Page 16: PAUL MARCUM: "Turn On, Weigh In, Tweet Out: Twitter as Your Body Sensor API"

Why Should Twitter Encourage it?

Page 17: PAUL MARCUM: "Turn On, Weigh In, Tweet Out: Twitter as Your Body Sensor API"

How to Encourage it? Avoid this:

Page 18: PAUL MARCUM: "Turn On, Weigh In, Tweet Out: Twitter as Your Body Sensor API"

And this:

Page 19: PAUL MARCUM: "Turn On, Weigh In, Tweet Out: Twitter as Your Body Sensor API"

Twitter Filtering is Critical

Page 20: PAUL MARCUM: "Turn On, Weigh In, Tweet Out: Twitter as Your Body Sensor API"

But, More Than Anything, Sensor Manufacturers Need to Open Up

Page 21: PAUL MARCUM: "Turn On, Weigh In, Tweet Out: Twitter as Your Body Sensor API"

Thank You!

@jpmarcum