personal media
DESCRIPTION
TRANSCRIPT
Conceptualizing personal media
Yat Kiu Li (Vivian)U3034316
CTC- Mon 16:00- 17:30
Definition
Personal Media - private individuals use media technologies to create and share personal expressions through digital networks e.g. mobile phones, email, instant
messenger, blogs and photo-sharing services
Mass Media- providers of generally accessible information
Two-dimensional model
Personal Media - Interactional axis Mass Media - Professional axis
First personal media
First personal media- 1977 Alan Kay and Adele Goldberg -
portable personal computer was a personal dynamic media
Archiving different types of files, writing and editing texts, drawing or painting and experimenting with animations and music
Traditional communication media
Personal media- letter, telephone conversations limited group of associates
Mass media- newspapers and television shows large group of people
Digitalisation & complexity of media
Media becomes multi-functional Same media, but purposes of both
mass media and privateExample: Email- mass communication
purposes, private communication Internet- commercial online
magazines and personal homepages
Feenberg’s model
Niklas Luhman’s theory
The concept of media form and genres are outdated
Three necessary selections Alter (an amount of information) Information disseminated via media Ego (receiver of information, select and
understand ) Communication process
Interactional roles and network structures
Mass media- no direct interaction Personal Media- direct interaction, to
actively produce respond to the message
Two explication between mass media & personal media in terms
of communication
First- analysing the interactional roles that communicators take on
Second- considering users as producers of content or expressions
The End