If you live to sweat, then you’ll love to Perspyre!

Thousands of people who love to crossfit, and want to share their lifestyle with others, like you.

Perspyre is a social network that empowers motivated and dedicated people who are passionate about Crossfit. Members connect, share and compete with others around the world, for whom physical fitness is at the very core of their lifestyle.

Our mission is simple: connect the world’s “motivated and dedicated”. When you join Perspyre, you get access to people, workouts, athletes, products, coaches, and insights that help you be great at what you live for.

Page 03

www.perspyre.com

About Us

* Formerly branded as AMRAP4Life for alpha testing and proof of concept.

Page 04Statistics On The Growth of CrossFit10,000Number of affiliate gyms, up from just 13 in 2005

166%Year-over-year growth rate of the CrossFit Games

2%Estimated failure rate of opening a CrossFit gym

2 BillionEstimated net of just the CrossFit affiliates in 2013

This map represents the number of active Crossfit Affiliate Gyms (Boxes) world-wide, according to Crossfit HQ

http://map.crossfit.com/

* Statistics from Tabata Times (www.tabatatimes.com) & Channel Signal, a consumer sentiment reporting company. (www.channelsignal.com)

VIRTUOSITY GEOS

By Emily Beers

Greg Glassman opened the first CrossFit gym in 2001, and on June 20, 2014, Royal Docks CrossFit became the 10,000th affiliate worldwide.

VIRAL

Staff/CrossFit Journal

Page 06Statistics On The Growth of CrossFit

* Statistics from Tabata Times (www.tabatatimes.com) & Channel Signal, a consumer sentiment reporting company. (www.channelsignal.com)

Page 07As AMRAP4Life, We’ve Acquired The Following Statistics:

* All AMRAP4Life users will be transfered to Perspyre and all social media accounts will be re-branded so we will not lose any current users or reach.

Numbers were achieved with no mobile apps or mobile website and negligible marketing budget.

Current Number Of Active Alpha Members

Current Number Of Active Countries

Current Number Of Active States (US)

Number of New Users In June 2014

Average Time On Site

Frequency Of Member Login

Facebook Likes

Twitter Followers

Pinterest Followers

Instagram Followers (#amrap4life)

3,549

71

All 50

172

4:15

2.7 / Day

5,642

3,971

2,060

6,187

Website Statistics

Social Media Statistics & Reach

60%Male 40%

FeMale

Gender & Age Demographics Of Our Users

21-3031-45

Under 2160+ 46-60

42% 46%6% 5%

1%

TimBoston, Massachusetts

NickMilton, Ontario, Canada

WandaCleveland, Ohio

BryanCorona, California

TonyBendigo, Australia

KristaWaukee, Iowa

LaurenNew Braunfels, Texas

JamesHamilton, New Jersey

JacobMount Vernon, Illinois

CarmenBendigo, Australia

ChrisWoburn, Massachusetts

MiliPlaya del Carmen, Mexico

Thousands of people already #perspyring. Here are a few...

TonyBendigo, Australia

NickMilton, Ontario, Canada

NickMilton, Ontario, Canada

NickMilton, Ontario, Canada

Page 09AMRAP4Life Alpha Features Current Available Website Features• General News Feed Of All Activity• Send / Receive Private Messages• Create Personal Profile With Activity & Personal Details• Create Photo Galleries / Upload Photos• Public Messages (Write On A Friend’s Wall)• Add / Remove Friends• Search All Members• Discussion Groups• Wall Of Champions (Announce Personal Records)• System Awards Points & Badges For Certain Activity• Invite Friends From Facebook• A4L Blog with Guest Blogging Available To Users• Events• Link “Previews” • Chat • Recipes

Page 10Brands Of InterestA showcase of brands who have advertised with us, partnered with us, or expressed interest in working with us.

September 2014

Page 12A Look At Perspyre

Version one of our mobile app will include all of the basic yet expected social features that users have come to desire and require in a social channel.

• Log In / Out / Register (With Facebook Option)

• Post Updates

• Upload Photos & Videos

• Like & Comment On Other’s Posts

• Search / View Workouts

• Find And Connect With Friends

• Build A Profile (Limited Edit)

• Private Messaging

• Push Notifications.

Iterations beyond this initial release will happen on a frequent basis as we take in feedback and hear more about what our users want from an app.

Recent polling of our users gave insight as to what will drive engagement and encourage spread in the Crossfit community.

Mobile

Page 13A Poll About MobileWe polled our users to ask them 3 key questions about what they want from a mobile app.

What type of mobile telephone do you primarily use?

If I had access to an AMRAP4Life mobile app, I’d be more likely to:

Page 14A Poll About MobileWe polled our users to ask them 3 key questions about what they want from a mobile app.

From a mobile app, the things I care most about are:

A Look At Perspyre

Our robust, version one desktop platform will give users a powerful social networking experience, layered with features and functions specific to ftness and activities like crossfit

• Log In / Out / Register (With Facebook Option)

• Post Updates

• Upload Photos & Videos

• Like & Comment On Other’s Posts

• Search, View & Complete Workouts/WODs In Our Database

• Add Your Own Workout (Which Others Can Complete)

• Ask For “Tips & Advice” From Other Crossfitters

• Ask For “Seek Help” From Verified Coaches and Trainers

• Workout “With Friends”

• Workout “At Your Box / Gym”

• Track Your Progress

• See How You Stack-Up Against Other Members

• Find & Connect With Friends

• Build A Profile

• Points, Badges, Site Ranking & Leaderboard Standings

• Private Messaging & Notifications.

Desktop

Page 16A Look At Perspyre

Join The Conversation.

An active, newsfeed will initially be unfiltered in order to engage and encourage interaction. Users will post updates, workouts, photos, links and videos. The focus of these conversations and activity has been, and will continue to be about Crossfit.

Real time newsfeed updates, along with active notifications will continuously keep users engaged, logged in, and contributing.

Mixed into the “active conversation(s)”, will be “sponsored offers” from *approved vendors and brand partners.

Desktop

As a focused platform, we will only partner with brands and advertisers who’s products and services support athletics and fitness. (Apparel, Events, Nutrition, Supplements, Professional Services, etc.)

*

Page 17A Look At Perspyre

Dynamic User Profiles

Desktop• Large Profile Photos

• Segmented Activity

• Profile Verifications

(i.e. Coach / Trainer, Games Athlete, Athlete, Box Owner, Nutritionist, etc)

• Points, Badges, Site Ranking, Leaderboard Standings)

• “About The Member”

• Benchmark Workout / WOD / Lift Results

• Training Facility

• Location

• “Primary Activity”

• Private Messaging

Page 18A Look At Perspyre

Search Our Database Of WODs, Workouts & Exercises.

DesktopAs users complete WODs, Workouts and exercises, the system will record the results. Users maysubmit results to the global leaderboard, completeWorkouts “with friends”, tag a particular “location” and view historical data on times, weights and overall results to track performance.

Complete And / Or Compete

September 2014Additional features and functions planned for post beta release