pick1 presentation eng v1 3

8/3/2019 Pick1 Presentation Eng V1 3

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Pick1 is a

technological platformto collect, aggregate

and share unique

online opinions.

A KICKTO THE STANDARD

POLL


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WHAT YOU

ALREADYKNOW

Facebook

750.000.000Coca Cola

34,274,769followers

42.000.000fans


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The web lives because people share opinions andemotions and act as a result of them

Everyone has at least an opinion on pretty mucheverything

Networks of people get created starting from

cross-conversations among individuals,corporations, organizations and groups

What you already know

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HOW DO YOU

USE SOCIALMEDIA?

Our challenge is to developnew models to deliver messages...

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Do you actually use social media to interact with

your target group?

to promote your brand?to create communities?to increase customers loyalty towards you?

How do you use social media?

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beyond increasing the engagement level


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Across social networks, people talk about you but

their opinions get lost.


How could they be aggregated in an organized way?

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PICK1 : WHATIS IT?

Do you liketo say: I likeit?Newspaper: Jackmounth: October 2011

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Pick1 is conversational advertising as market research tool, and

vice versa: the perfect merge to engage your current (or prospect)

target consumers.

Pick1: what is it?

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Pick1 is a catalyst for the users and a measurable channel for the

brands who wish to: know their customers' opinions while maintaining high

engagement levels,

increase audience through the virality characteristic of the

social media,

collect reliable results from a target of users potentiallyunlimited in size/reach

while at the same time securing the real uniquenes of the vote

itself


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Pick1is a tool/media that

allows an individual/corporation to become itselfa two-way actor in the socialweb

Pick1is not the technologically

advanced clone of an oldmedia's advertising campaign

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conversionretargeting

advertising

Pick1 allows to kill 4 birds with 1 stone!

viralitymarketresearch


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an infrastructure to obtain opinions through questions and

answers" leveraging the theories ofconversational marketing and

the social media tools available today.

"over time, it builds a database for semantic analyses linkedwiththe demographics embeddedin on-line social networks."

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Make multiple polls

Reward users

Do you like to watch movies on a 3D

screen?

Engage users and share

Measure the campaign

With badges or real discount or gadget Use the analytic dashboard to retarget and

know your costumers

Engage with multiple touch point, share

with the social power

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Pick1: what is it?

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PICK1: THE 4 WS

WHERE, WHEN,WHY, WHAT15


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The P factor

Pick1 allows brands to complete the following process:

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The P factor is createdeach time a user, through

one of the touchpoint,

makes a choice. A simple

tweet is enough to

transform an opinion in

an answer to a question

and P1 is needed to

transform a vote into

readable and measurable

data.

What: create a poll and share!

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Why: Pick1 is a "win-win" solution for you and

your customers

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Social Media

OOH Billboards / Panels

Near Field Communication

Bluetooth

QR Codes

Text MessagesFree Phone Rings

Online Advertising

Videos and Video Ads

Email Marketing

Webinars and Teleclasses

Customer Service

Press Releases

Invoice

Where: multi touchpoint

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When: each time a user votes, all of his/her

networks get a notication

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PICK1:

TECHNICALSPECIFICATIONS21


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For the management of the information acquired, 2

types ofDashboards exist, dierentiating in the way

information is crunched and visualized22

How do you measure and organize the

collected information? Through the Dashboard.


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Both dashboards are

characterized by:

Real-time data visualization

lnformation stored in a

multi-dimensional NoSQL

database, namelyMongoDB

The results can be raw

data aggregated based on

acquired information (user

prole elds, geo data,

vote, etc ...)Unlimited access to the

Dashboard via API or

through the data

extracting les (csv, xls, ...)

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How do you measure and organize the

collected information? Through the Dashboard.


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Technical specications - Dashboard.

Standard results of the vote and contacts

established

geographical distribution of votes

time frame distribution of votes

voters interest ranking

voters preferred page ranking

other polls voters participated to sentiment emerging from comments

most frequently used adjectives

ProDinamic visualization on the basis of:

a geographical localization

a demographic segmentation

a specic timeslot

a specic or multiple interests

the adjectives used or the

sentiment- the integral text with comments, along

with demographic characteristics

- Users willing to be recontacted

- Rewards management

Through the Dashboard is possible to visualize:

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PICK1:OUREXPERIENCE25


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Pick1 selected success stories

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Users' preferences

determined how the

200Koered by ENEL got allocates

among 3 dierent NGOs. Each

voter contributed to a good

cause.

Polls embedded inside

ParPerfeito website to convert

free users to paying users,

leveraging the conversion with

reward discount coupons

Through the reward concept, managed in its dierent forms by the Pick1 platform, users

get gratication through voting.

This generates loyalty and breaks down barriers to participation.

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(example: H3G / 3 and IKEA website with Pick1 poll embedded)

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I see Foursquare asa consumer socialservice that businessesare trying to gureout a way to leverage, while what you'reoering is a business socialservicethatconsumers will try to gure out how theycan leverage... because of your incentive-based model.

It's suitedfor

the

businesses. It'ssomething that looks perfectly capable of

delivering the kind of information thatthey're trying to gain... and yet theconsumers will want to engage justbecause of the way the model is suited up. Ithink this is better than Foursquareforthebusinesses

Russell Hirshon, Unison Agency,Washington D.C.

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http://www.pick1.com

Thank you.

Paolo Privitera

Co-founder and CEO, Doochoo [email protected]

linkedin.com/in/paoloprivitera

Armando Biondi

Co-founder and President, Doochoo Inc.

[email protected]

linkedin.com/in/armandobiondi

Would you use Pick1 for your business?

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mailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]://www.pick1.com/poll/478http://www.pick1.com/poll/478

pick1 presentation eng v1 3

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