pinterest for sales
TRANSCRIPT
www.masonjars.com
The reCAP Story
Established in 2011; Launched in 2012Excellent online sales, including Amazon & MasonJars.com Current focus on small “indie” retailers
“Like any Mom meeting a challenge, when I can't find what I need, I make it. I set out to develop the perfect Mason Jar pour cap. My main priorities were to create a product that was safe to use, eco-friendly, able to be manufactured in the United States, and, of course, multi-purpose.”
Award-winning design | Commitment to quality | Sustainable Values
The reCAP Difference
When it comes to design, reCAP’s unique look and functionality performs like no other product on the market.
We are committed to providing the highest-quality product that is not only safe for customers but good for the environment as well.
The "re" in reCAP means that we are focused on reducing waste and resizing our environmental footprint.
www.masonjars.com
We’re Always Growing
200+ Wholesale PartnersFully global: Distribution in North & South America, Australia, Europe, and Asia More than 30K orders on Amazon.com in 2013; Earned Amazon’s “Top Holiday Seller” in 2012 & 2013
We’re Always On!
Our Pinterest Presence
1,775 Followers23 Boards859 Pins104 Likes
Photo Credit: Mashable
Pinning for Sales
2010…5,0002013…34.9 million
30 million…
Talk About Growth
Launched April 2014
Have you searched for your product?
Credit: SocialMarketingWriting.com
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Great tips and ideas!
Pinners are Buyers• Know your ideal customer better…
Search keywords that you would want your ideal customer to use when looking for youGo Deeper into Search – GUIDES!Focus on Discovery, be descriptive, solve problems, become an expert (We’ve capitalized on this @ reCAP!)Don’t forget mobile and tablet!
Source: boticca.com
Make it easy for your customers to do the work for you!
Make it Easy…
Award-winning design | Commitment to quality | Sustainable Values
#WhatWillYouReCAP
Hashtag on appropriate posts.Plans to expand with future hashtags that engage our target audience.
www.masonjars.com
Tips1. Coupons and Pre Sales2. Pinterest SEO
Your own company URLInclude company keywords in your About sectionInclude links back to your web siteUse Pin Board names to reflect keywordsUse hashtags in pin descriptions (think multi-channel)Make good use of your pin descriptions (price, search terms, keywords)
3. Rich Pins4. Contests5. Cross-promote
