Pitch

Audience Profile

17 y/o MaleMiddle classJake Bielby is a care-free teenager who lives dead-centre in the city of Leeds. He spends his time learning to play acoustic guitar with the help of his older brother who plays in a band and hanging out with his friends outside Starbucks. He spends his money on iTunes, buying songs from his favourite bands (Two Door Cinema Club, Bombay Bicycle Club) and clothes, as well as going out with friends to gigs and waiters at a restaurant near his house on a Friday night and uses the wages he gets from this to put towards his savings for Leeds Festival that he plans to go to in the Summer. He practically lives on social networking sites like Facebook, Twitter and Tumblr. He is studying Graphic Design at college and plans to go on to University, but more for the experience and less for the qualifications he will gain from it.

An example of a member of our Target Audience would be:

We used quantitative data research so we could get a feel for what our target audience would be like, this is what we found.

We chose this band because they fit well into the “Indie Rock” genre.

The “Indie Rock” genre felt like the most suitable to build our project upon because they have quite a niche audience, and the people in our group also showed a preference to the band we chose.

Unlike other “Indie Rock” artists, some have very few music videos. Two Door Cinema Club do not have many, however do have enough for us to identify the style and conventions of their specific music videos.

Two Door Cinema Club

- Elements of performance- Catchy, good beat that’s easy to

fit editorial techniques to- Fits the genre - Well known enough for people

to recognise the song but, but not so known that its hard to compete with the original music video

“What You Know”

This music video resents the band as fun, independent, young. Makes their target audience idolise them as well as relating to them for having the same kind of lifestyle, messing around with friends doing stupid things etc.

The idea we had for our music video was to film the band around places that usually wouldn’t be associated with the “young adult” age group. The overall idea is to just film the band messing around at the seaside in the amusements, hanging around in Starbucks, doing the typical things that alternative teenagers are labelled to do. The music video would include elements of performance, performing on the beach and various other places. It would also be filmed from about midday into evening – so we see the transition of lights at the amusements creates a more dramatic effect in the video.

Locations:

Ideas for Music Video

Usually associated with older people, makes the band stand out and appear out-of-place and something special.

Props:Musical Instruments

Beaches: bucket & spade, amusements, candyfloss, things associated with the “beach/seaside amusement” theme

Ideas for Album Artwork

Inside

Picture of the band, possibly taken in a studio seeing as they won’t be featured on the cover

Picture of Two Door Cinema Club, then copyright information on the front

Picture of TDCC, information who they would like to thank

Outside

1 – tracklist2 – tracklist3 – tracklist4 – tracklist5 – tracklist6 – tracklist7 – tracklist8 – tracklist9 – tracklist10 – tracklist11 – tracklist 12 – tracklist13 – tracklist 14 - tracklist

FRONT COVER Band picture, small promotional details, promoting this version of the album as opposed to the regular edition