PitchEngine

Creating rich online content

What is PitchEngine?

● A digital publishing platform that lets users create and share social content in an interactive way.

● Shares company information and its "social assets" (ie: Facebook page, Twitter handle, YouTube channel, etc).

● Offers tools to create social media press releases and online newsrooms.

What makes it a social media release?

● Add multimedia and attachments

● Twitter pitch

● Accessible to everyone online, not just to those you pitch

● Resource links

● Invites questions and comments

● Social bookmarking (reduces spam)

Search Engine Optimized● Videos and photos embedded with keywords and keyword

phrases

● Tag words

● Invites comments. More comments, more traction.

● "Google alert within five minutes of publishing"

Uses for Prichard Communications

● Embed a social media newsroom on grantees' websites.

○ Include recent news items, Twitter feed, images for the press, related links, etc.

○ Promote company brand.

http://www.nols.edu/news/

Uses for Prichard CommunicationsIdeal for blogger outreach

● Write a short, emailable pitch that includes resources for bloggers to find out more information and access photos and videos.

● PitchEngine partners with Technorati.

● Social bookmarking can build relationship with bloggers.

● Shows credibility (company info, resource links, contact info, etc).

Uses for Prichard Communications

Digital Flyer

Cons

● Requires basic HTML knowledge.

● Many aren't aware of PitchEngine yet.

● Still developing analytics package. So far it only shows you the number of views.

Cost

● Pay as you go: $29/pitch

● Agency plan: $250/month for unlimited pitches and up to five brands

○ Add a customized newsroom for $40/month or $440/year

● Free 30-day subscription with one pitch

● Nonprofits enjoy a 20% discount