Copyright © Pixel Digital Systems LLC

COMPANY PROFILE PIXEL DIGITAL SYSTEMS OUR JOURNEY TOWARDS THE FUTURE

The future comes by itself – but not the progress

.

IN THIS ISSUE

WELCOME TO PIXEL......................................................................................................... 3

PIXEL DIGITAL SYSTEMS WARMLY WELCOMES YOU ......................................................................... 3

WELCOME TO PIXEL DIGITAL SYSTEMS .......................................................................................... 3

OUR TECHNOLOGY .......................................................................................................... 4

OUR DISTRIBUTION PARTNERS AND ALLIANCES .............................................................................. 4

OUR ACCREDITATIONS .................................................................................................................. 4

OUR MERITS ................................................................................................................................ 4

OUR SHARED VALUES - FROM WORDS TO WAYS OF WORKING ........................................................ 5

OUR CUSTOMERS ............................................................................................................. 7

A HIGH-PROFILE REGIONAL BANK .................................................................................................. 7

STRUGGLING WITH INNOVATION? ................................................................................................... 8

REINVENTION LED TO A NEW COMPANY ........................................................................................... 8

THE VISION BEHIND THE QUANTUM LEAP FORWARD PLAN ................................................................ 8

THE MISSION TO HELP OUR CLIENTS ............................................................................................... 9

OVERVIEW OF SERVICES .............................................................................................. 10

ENHANCED IT-SERVICES PORTFOLIO FOR TAILORED END-TO-END SERVICE .................................... 10

AGILE TRANSFORMATION ............................................................................................. 11

MANAGING BUSINESS TRANSFORMATION TO DELIVER STRATEGIC AGILITY ....................................... 11

OPTIMIZING PAPER WORKFLOWS HELPS THE BIGGER PICTURE ....................................................... 11

BIG CHANGES AHEAD .................................................................................................... 13

RAPIDLY CHANGING BUSINESS PLATFORMS REQUIRE FULL ATTENTION .......................................... 13

ENOUGH INITIATIVES? ................................................................................................... 14

WHERE IS YOUR BUSINESS ON THE TRANSFORMATION JOURNEY? .................................................. 14

WITH PIXEL SMART ADVISOR YOU CAN SAVE AND TRANSFORM ...................................................... 14

REDUCE CASH SPEND ................................................................................................... 15

DO YOU HAVE AN EYE ON THE CASH YOU SPEND IN THE BACK-END? ............................................... 15

OUR TRANSFORMATION ................................................................................................ 16

WE FOCUS SQUARELY ON IMPROVING CLIENTS’ BOTTOM LINE ........................................................ 16

DATA DRIVEN BUSINESS INTELLIGENCE LEADING TO BUSINESS AGILITY ......................................... 16

JOIN THE PIXEL JOURNEY ............................................................................................ 17

TURN ASSETS INTO SAVINGS ........................................................................................................ 17

JOIN MANY OTHER UAE CLIENTS .................................................................................................. 17

WELCOME TO PIXEL

Pixel Digital Systems warmly welcomes you

Gurmeet Singh, Founder and Managing Director Guldeep Singh, Executive Director

Ole Sandner, Executive Vice President Deepinder Gujral, General Manager

Enterprise Managed Services Commercial Division

Welcome to Pixel Digital Systems

Pixel Digital Systems is a leader in digital managed services, serving a rapidly growing client

base, Pixel provides consulting & systems integration services, Managed Print Services &

Managed Content Services, combined with certain Cloud operations applying Data Driven

Business Intelligence, as well as commercial sales services throughout the IT industry.

With a deep technology expertise and industry knowledge, Pixel works with clients across

different business sectors: Enterprise, Financial Services, Health, Earth Minerals, Media,

Utilities, Public sector, Retail, Telecommunications, and Transportation.

Pixel is focused on business technology that powers progress and helps organizations to

create their firm of the future. In addition to many mainstream brands, Pixel is MPS Certified

and the Distribution Partner for Ricoh International and are ServiceOne and MPS Gold Partner

of HP Inc. as well as distributors of Xerox brand scanners.

OUR TECHNOLOGY

Our Distribution Partners and Alliances

Our Accreditations

Our Merits

With a global and certified approach to service delivery, Pixel responds to clients' complex

business challenges with consistent methodologies and common tools across industry sectors

and national boundaries.

Unique and creative solutions that meet the clients’ expectations not only by realizing the

clients’ business objectives, but particularly by our strict adherence to ethical principles

Continuous search for opportunities beyond the agreed business objectives

Creative approaches to the clients’ special needs in order to find unique and tailored

solutions that can help addressing

Team work based on the implementation of progressive disciplines professional quality of

services provided by a highly motivated team

Courage and readiness to go beyond the boundaries to reach objectives

Strong technological background

Our Shared Values - From Words to Ways of Working

While everyone understands the importance of getting value, improving value, challenging

value, at Pixel we also talk about values – and how we live by them.

These aren’t just words of an acronym to be remembered – we believe they are critical to

doing our business well. If we all live by these values, we act as one Pixel to our clients,

customers, colleagues and stakeholders. So take a moment to think about how you can apply

these values in your daily work, every day.

Accountability

We believe in accountability. Our clients ask us questions and we answer them – full stop. We

take ownership. We deliver what we say we will, not passing responsibility onto others. We

hold ourselves accountable to our clients and our colleagues for the outcome.

Trust

We believe in trust. It is a precious commodity in the world today and we value it highly. This

means we always act with transparency and integrity, demonstrating mutual respect in all

relationships. We encourage open and honest feedback. And we expect it in return from our

colleagues and our clients.

Operational Excellence

We wholeheartedly believe in operational excellence. We strive daily to add value and achieve

excellence. We do so by being agile, flexible and pro-active, continuously looking for ways to

do things better, faster, cheaper and stronger.

Service mindset

We believe in being of service to clients. Together, we work to understand their businesses.

We anticipate their needs and expectations in order to develop a mutual, long-term

partnership. Pro-active, we respond quickly, provide solutions and seek feedback. We foster a

can-do attitude and a healthy team spirit.

Innovation mindset

We believe in innovation. It keeps us sharp. Positive. Creative. Enthusiastic. A cut above the

rest. We welcome fresh ideas and inventive solutions. It keeps us evolving, seeking to improve

and meeting new challenges.

Social Wellbeing

We believe in social well-being, in taking responsibility to sustainably improve life conditions

for the wider community. We respect and support each other as individuals, always aware of

the impact of our actions on others. We want to create an environment that allows all of us to

reach our potential and objectives.

Excellence

Bottom line, we believe in excellence. We maintain the highest standards in everything we do,

focus on results, act with ambition. It attracts the best people to us. That in turn attracts the

best clients. Being the best gives us the competitive edge both for ourselves as individuals and

as a company.

OUR CUSTOMERS Intense competition exists for access to client budgets and to new markets. But we believe our

technology, project-delivery capability and operational excellence will remain key

differentiators for our businesses.

Our priorities are in two strategic themes, namely grow share of wallet – helping existing

customers to migrate from Paper-to-Digital-to-Smart and to establish industry vertical markets

within sectors where our workflow and optimization methodologies can add huge value to our

client’s objectives.

With thousands of client’s already on board, a number of references are available, here are

just a few;

A high-profile Regional Airline

Pixel was selected as the supplier for the mission-

critical Managed Print IT environment.

During the migration period in 2015 the local entities,

working closely in partnership, succeeded in meeting

the strategic objectives set out jointly for this

program. In delivering against the jointly defined

criteria set out by a governance led engagement team,

the implementation of the contract company-wide and

in the key operational hot points, was highly successful.

Today there is a relationship of trust that has been built up, backed up by detailed

performance reporting, Multi-tiered SLA's and performance penalties.

A high-profile Regional Bank

Pixel was selected as the supplier for

MPS 5.0 Automated Managed Print Services

A highly structured managed service was put in place

to take over existing fleet and operational liabilities

spread over several vendors.

Pixel has enabled single source supplier management,

and data driven business Intelligence leads to optimizations going from Paper-to-Digital-to-

Smart.

Walk-In-Take-Over of 1127 existing devices from Hewlett-Packard

Servicing 60.000.000 pages annually

Automated Break/Fix and supplies forecasting

Secure Encrypted Print Management Software

On-site Technicians and Outsourced Solution Architect

Automated Toner Supply

Struggling with Innovation?

The digital era of smart business is transforming and reinventing entire industries, altering the

way products and services are created, priced, distributed and serviced. Organizations that

embrace this digital revolution, adapt and reinvent, become leaders.

In the digital economy, Pixel solutions can be your partner, arming you with tools, techniques

and technologies, that help you reinventing your business processes to become a successful

digital organization.

Let Pixel take you towards a process – innovation mindset and assist you to shift or exceed in

the smart world with our 7 lines of services.

Reinvention led to a new company

In 2012 Pixel Digital Systems set out to re-invent it’s company strategy, to facilitate a

transformation to a services led engagement model, helping our clients to transform their

businesses, and at the same time addressing a larger share of the IT-budget .

The vision behind the Quantum Leap Forward plan

Further rapid development of the company to become a leading Ricoh based IT company

respected by ethically and reliably delivering managed services

to businesses from Small to Medium to Enterprise in the GCC region and beyond

Ensure employee development in a fast changing world

from paper to digital to smart

Improve internal capabilities

Improve internal processes

Upholding long-term and successful partnerships while making new ones to ensure

objectives are met

The mission to help our clients

Our mission is to use our expertise in Paper to Digital to Smart to the advantage of our

clients in the big crew replacement – generational change taking place between 2014 and

2020.

OVERVIEW OF SERVICES

Enhanced IT-Services portfolio for tailored end-to-end service

The enhanced IT services portfolio is designed to deliver an even more tailored and individual

service. To support the Paper-to-Digital-to-Smart megatrends, the new offering focuses on 5

distinct offerings; called 5 Services Lines.

The offerings are designed to providing on premise, remote and cloud based services across

GCC with the ability to support UAE businesses operations across multiple countries. To help

you easily allocate costs, Pixel offers new business models, based on employee tailored

laptops and mobility and for example billing on a per-seat basis, fully managed and serviced

around its new business models.

You can basically hand over your entire multi-brand output platform to Pixel tomorrow to

manage, and we will immediately implement a ROI based management and reporting

structure that will relieve your own resources instantly and save you cash.

For specific interest for our larger clients, Pixel adheres to the newest IT Lifecycle Services

under ITIL and Prince 2 in order to deliver projects consistently and on budget and on time, so

your in-house IT-teams can focus on strategic objectives.

All in all the 5 Services lines draws an invisible bond between all relevant IT-systems that

impact the way our clients communicate, allowing them to benefit from our extensive

knowledge in supporting transformation and operational excellence.

AGILE TRANSFORMATION

Managing business transformation to deliver strategic agility

A term used by management consultants is that ‘the movie of history is speeding up!’

Discontinuous markets and business environments where many private and public sector

organizations now operate, are changing rapidly and in different ways.

• This paper seeks to explore ICT-based business transformation towards 2020 and in

trying to better understand this concept, it is important to establish that there is no

‘best way’ to set about change, but there are ways to make it happen.

• Moreover, transformation is unique, presenting distinct opportunities and challenges.

While there are a number of ways in which executives can seek to better understand

how they can engage in business transformation, the true measure of success, is in the

nature of its implementation.

• Even in organizations where there is a universal recognition that business

transformation is important and responses are implemented first, performance may still

suffer due to human factors.

• This ‘syndrome’, which is common in organizations, has been described as ‘active

inertia’, can be characterized as an organization's inability to take appropriate action

in the face of shifting market and business changes.

Optimizing Paper workflows helps the bigger picture

Most leaders are aware that successful ICT-based business transformation programs, are

generally founded upon changing employee behavior, changing thinking, and changing

perceptions of needed ICT spending affecting how work related activity is performed.

One overall call to action is that businesses need to incorporate a change from Paper to

Digital to Smart platforms in their business

strategies.

Estimated to be predominantly completed by

2020, this transformation happens in the

course of a few years, and needs careful

planning.

Investments in new technology can be

gradually shifted from the old platform to the

new, minimizing capital outlay.

Pixel can turn your Assets into savings by

applying data analytics to use and spend.

BIG CHANGES AHEAD

Rapidly Changing Business Platforms require full attention

Today ICT investments are predominantly procured in a RFP process, often deeply founded

in regulatory requirements to ensure that items are procured at the lowest unit price, or total

price for the bundled RFP request.

In transformation to the future, one of the most important activities is to control unnecessary

spending. By 2020 businesses are supposed to be converted to the “New Way of IT” and the

associated spending, and one of the ways to invest in the 3rd platform is to spend wisely in the

2nd platform where there is lots of overspending and underutilization of assets. Very often there

is no link between business shift and related procurement shift.

Storage

LAN & Client/Server

Printing

Mainframe, Printing & Terminals

2nd

IT Platform

1st

IT Platform

3rd

IT Platform

Mobility

Managed Print Social

Cloud Big Data

Line Printing Typewriter

The New Way of IT

2020

1990

1970

17%

11

%

27%

10

%

22

%

ENOUGH INITIATIVES?

Where is your business on the transformation journey?

Not considering Assessing Started Completed One initiative

Completed Several

initiatives

Most companies get the vision right, but the execution is the hard part: more than half of

companies undertaking transformation fail to achieve the desired business result. Pixel will

help you release cash, to re-invest in any other project you may have.

With Pixel Smart Advisor you can save and transform

When four or five significant drivers are changing at the same time, the business environment

becomes highly complex, add to that the as the life spans of existing technologies and trends

continue to shorten, organizations need to respond with flexible solutions they can adapt to the

next development, while releasing the current.

Paper Digital Smart

Performance vs. Spend gap

Could be 4.400.000 AED for 380 devices

< 50% 50% - 70% 70% - 100% > 100%

246

Devices

33

Devices

40

Devices

61

Devices

YOU

PAY

52%

Unaccounted spending

Device Segment Status Replacement model

HP Color LaserJet 2605dn Printer-Color-30K-19ppm Under utilized SP C252

HP Color LaserJet 4730mfp MFD-Color-25K-19ppm Under utilized C M775

HP Color LaserJet 5550 Printer-Color-30K-19ppm End of life SP C252

HP Color LaserJet 5550 Printer-Color-30K-19ppm Under utilized SP C252

HP Color LaserJet CM2320nf MFP MFD-Color-25K-19ppm Under utilized C M775

HP Color LaserJet CM4540 MFP MFD-Color-100K-29ppm Under utilized C M775

HP Color LaserJet CM6030 MFP MFD-Color-100K-29ppm Under utilized C M775 dnm

HP Color LaserJet CP2025dn Printer-Color-30K-19ppm Under utilized SP C252

HP LaserJet 200 color MFP M276nw MFD-Color-25K-19ppm Under utilized C M775 dnm

HP LaserJet 4200 Printer-BW-50K-39ppm End of life SP 4510

REDUCE CASH SPEND

Do you have an eye on the cash you spend in the back-end?

An example of the rapid transformation that has come from Pixel’s vast experience, was the

2014 launch of Pixel Smart Advisor, a cloud based management platform, which totally

eliminates the need to manage any existing paper based infrastructure.

In other words, any new procurement decisions can be made solely using Data Driven

Business Intelligence and Return On Investment analytics which helps releasing capital

spending for investment in new Digital and Smart areas.

Paper ReducePaper Based

Spending

Avoid

unnecessar

y spending

Reduce Time

& Effort

Digital ManageDigital

Workflows

Improve

Business

Processes

Automate

Spend based

on ROI

Smart InvestSmart

Technologies

Cloud,

Social

and Mobility

Digital

Business

OUR TRANSFORMATION

We focus squarely on improving clients’ bottom line

In 2014 Pixel announced an investment designed to aggressively accelerate its shift from a

provider of technology in a predominantly transactional business model, to encompass a

services business model as a key growth strategy, building upon its core foundation of

industry-leading hardware and software technologies combined in IT-related services.

To advance this shift, Pixel invested significantly in its capability matrix and associated

infrastructure, underscoring the company's commitment to its continued partnership with its

clients, helping them to grow their bottom line through effective document management,

improved workflow and increased productivity in the new business models.

Data Driven Business Intelligence leading to Business Agility

To ensure that current paper based budgets are constantly managed and actively

benchmarked against ROI, Pixel has developed its cloud technologies automating spending

and management of this area, allowing funds to be transferred to invest in the Digital and

Smart areas.

One reason why things are changing and you need to change too, is that Pixel as an online

firm can automate the process of RFP and rightsizing, in other words checking that the

business needs are constantly monitored and closely tied with the spending. Relations with

providers can be established differently and enhanced and fundamentally changing away from

procurement to business outcome.

Procurement workflows have traditionally used discounts and total cost of ownership

considerations, and focus on catalogue pricing, few have determined whether an individual

request for procurement is worthy or not, or even necessary.

Pixel is now a predictive analytics firm, gathering masses of data about utilization, rightsizing

and current costs which it uses to re-calculate tangible depositions of spending and

optimization, helping our clients to release cash and transform.

JOIN THE PIXEL JOURNEY

Turn assets into savings

Business transformation is continuous at Pixel.

We take the perspective that the concept

and the execution of our transformation

is never complete, because the

marketplace changes, and so do the

needs of our clients and clients.

The digital era just accelerates all of that.

As a result we have developed tools that help our

clients to turn assets into savings, by constantly

performing data analytics on need vs. capacity and spend.

Join many other UAE clients

Since its inauguration, the Pixel Smart Advisor has already gained popularity and is deployed

by more than 100 UAE businesses of all kinds, all the way up to banks, government and

airlines.

Deploying our simple appliance, starts the data collection automatically

and within 30 days, reliable data is presenting the state of the fleet,

the utilization to date, and going forward the deviations representing

the actual current need, is benchmarked against contracts entered

and new devices, prices and performance.

Pixel uses ITIL and Prince2 methodologies to

engage with you in a structured consultative

model, which is furthermore audited in accordance

with ISO 9001, ISO 20000 and ISO 27000.

All our methodologies are benchmarked in accordance with

industry guidelines from our founding membership of MPSA.

Paper

Digital

Smart