plan your marketing mix...a guide for marketing and networking opportunities plan your marketing mix...

A Guide for Marketing and Networking Opportunities

Plan Your Marketing Mix

Contact [email protected] to support the long term care profession

Build Brand Identity

Reach a Target Audience

Boost Brand Awareness

CONNECTWith Decision M akers in Austin, T X

W h o W i l l B e i n A t t e n d a n c e ?

50% of attendees APPROVE purchasing decisions or ARE the decision makers for their centers.According to the 2019 registration questionnaire

32%Owners/

Administrators

12%C-Suite

Executives

23%Corporate

Staff

10%Clinicians/

DONs

23%

dietary, activities, social services, therapy, state

affiliate staff, etc.

Other

Reach Attendees at the EXPO HALL

On October 5 & 6 during dedicated expo hall hours demonstrate solutions to decision makers right in your booth.

2020 Booth Fees per 10x10 SpaceMember Rate $2,400Non Member Rate $3,300Corner Fee - additional $200

Companies spending over $50,000 annually with Provider Magazine, AHCA/NCAL sponsorship programs, Associate Business Membership, and exhibiting are invited to reserve booth space in the VIP section, in the front of the Expo Hall.

page 2

BUILDBrand Identit y to Al l Attendees Throughout Convention

WELCOME RECEPTION $5,000 A great opportunity to kick-off the week and generate excitement that leads attendees to your exhibit booth. Includes logo on all on-site signage, pre-event promotions, convention website, and printed program book.

PAC CONCERT $10,000Be apart of this members-only ticketed event where you will find creative promotion of your brand and logo throughout the event. Connect with members at this fun-themed evening event. Tickets to the concert are included with your sponsorship.

KEYNOTE SPEAKERSponsor the keynote speaker at the Opening Session, speak to a captive audience. Sponsor will be introduced onstage for remarks just before introducing the keynote speaker. Includes sponsor logo branding on promotional materials, signage, event app, and printed on-site guide.

There are many sponsorship opportunities to reach all attendees that will build brand identity and traffic to your booth.

Let Vendor Relations help you create an interactive experience.

Contact: [email protected] to begin planning your marketing experience at Convention

SOLD OUT

page 3

REACHA Target Audience with Constituenc y G roup Sp onsorships

Sponsor specialized educational opportunities that are relevant and topical to your brand’s solutions.

All sponsorship benefits include logo on all pre-event and on site promotions.

INDEPENDENT OWNER BREAKFAST $7,500 Network with providers who own less than 10 buildings to learn about what their specific challenges are for the sector. This informal setting is a great way to meet decision makers.

REHABILITATION SYMPOSIUM$3,500During breakfast and breaks network with more than 100 reimbursement professionals, therapists, managers, and trainers for a four-hour program that will include presentations and panel discussions focused on the changes in SNF rehabilitation operations and clinical practices.

NOT FOR PROFIT RECEPTION $3,500 Join Not For Profit professionals after the Quality Awards Ceremony to celebrate the work they do and the missions they believe in.

ID/DD & NFP PROGRAM $3,500 Join ID/DD and NFP providers for a full day of motivational and educational sessions. Network with attendees during breaks. Promotional table top displays will be available for sponsors.

NCAL DAY$10,000 Spend the day with more than 200 owners, executive directors, and corporate staff at this exclusive program designed for the assisted living community. The program includes breakfast, lunch, and an opportunity for sponsors to make brief remarks.

CEO EXECUTIVE LEVEL PROGRAM$15,000 Network at this invitation only event for owners, operators, and executive leadership from national and regional chains as well as senior leaders from independently owned facilities.


page 4

BOOSTYour Brand with Adver tis ing

On-site advertising promotes your messaging outside the expo hall.

HANGING BANNER AUSTIN CONVENTION CENTER1 AvailableA double sided hanging banner located in the hallways between the general session ballroom, expo hall entrance, and registration area.

COLUMN WRAPS AUSTIN CONVENTION CENTER3 Available, 1 Premium$7,500 eachFour available column wraps located on level one between the general session ballroom and the registration area .

WALL GRAPHIC AUSTIN CONVENTION CENTER2 1 Available$15,000 eachTwo available wall graphics located on level one near the escalator and across from the expo hall entrance.

Dimensions: 20’W x 8’H Dimensions: (A,C) 36”W x 21’-4”H (B,D) 16”W x 21’H

(A,C) 48”W x 24’H (B,D) 16”W x 24’H

Dimensions: 101”W x 18’ H

150”W x 17’ H


SOLD OUT

page 5


ESCALATOR GRAPHICS LEVEL 1 - SECTION 1AUSTIN CONVENTION CENTER$20,000 exclusive opportunityEscalator located in corridor near general session ballroom. Includes graphics on all glass rails and middle runner.

ESCALATOR GRAPHICS LEVEL 1 - SECTION 2 AUSTIN CONVENTION CENTER$25,000 exclusive opportunityEscalator located in the atrium near the main entrance and registration. Includes graphics on all glass rails and middle runner.

ESCALATOR GRAPHICS LEVEL 3 - SECTION 26AUSTIN CONVENTION CENTER$18,000 exclusive opportunityEscalator on mezzanine level near education sessions. Includes graphics on all glass rails and middle runner.

Glass Rails Dimensions (4 rails): 7 Single Sided Panels, 84”W x 22”H

Single Sided Runner Dimensions:9”W x 49’H


Glass Rails Dimensions (4 rails): 9 Single Sided, Panels 79”W x 22”H

Single Sided Runner Dimensions: 9.”W x 69’H

Glass Rails Dimensions (4 rails): 6 Single Sided Panels, 76.25”W x 23.0”H

Single Sided Runner Dimensions: 9”W x 38’H

page 6

SOLD OUT


WINDOW GRAPHICS LEVEL 1 - SECTION 2AUSTIN CONVENTION CENTER$20,000 exclusive opportunityA set of 9 windows facing inside located near the Trinity Street entrance and exit.

WINDOW GRAPHICS LEVEL 1 - SECTION 2 AUSTIN CONVENTION CENTER2 Set of Doors Available$20,000 exclusive opportunity6 windows on the inside of an entrance and exit door set, located off of Trinity Street.

WINDOW GRAPHICS LEVEL 3 - SECTION 6AUSTIN CONVENTION CENTER$30,000 exclusive opportunity24 windows located in the atrium on the mezzanine landing area.


All window graphic dimensions vary by opportunity. Contact Vendor Relations for more information on location and dimensions.

page 7

SOLD OUT

Dimensions

Classroom 30” Tables


Banquet 66” R

ounds

Ceiling Height F

ootage

Booths 10’ 10’

GSF Theatre

x

EXHIBIT HALLS, BALLROOMS AND MEETING ROOMS

Austin Marriott Radisson Downtown

(Opens 2020)

Four Seasons PBUS LOADING/UNLOADING

Willie Nelson Blvd.

Hampton Inn & Suites

ONE WAY>>>>

Hyatt Place JW Marriott 3rd St.

Trinity Street ONE WAY>>>>

BUS LOADING/UNLOADING

Courtyard Marriott

Westin

Solar Atrium <<<< O

NE WAY

Fourth Street <<<< ONE W

AY

Nueces St.

Hilton Austin

Ces

ar C

have

z St

reet

CIR

CLE

DR

IVE

Fourth Street / Metro R

ail Station

19

N

Hotel Van Zandt

Red River Street

Fairmont Fairmont Canopy Walk P

Level Exhibit Halls, Ballrooms and Meeting Rooms

Exhibit HallsExhibit Hall 1 210’ x 210’ 44,100 4,032 1,728 2,464 (As drawn) 31 225 Exhibit Hall 2 120’ x 272’ 32,640 3,024 1,300 1,600 (As drawn) 31 179 Exhibit Hall 3 181’ x 272’ 49,232 4,392 2,052 2,568 (As drawn) 31 280 Exhibit Hall 4 260’ x 305’ 79,525 5,285 3,954 4,838 (As drawn) 31 410 Exhibit Hall 5 183’ x 227’ 41,555 3,600 1,982 2,402 (As drawn) 31 195

Totals (1–5) 247,052 20,333 11,016 13,872 1,289

Ballrooms Level 1 Sq. Footage Ballroom A 104’ x 147’ 15,288 1,432 724 766 994 35 Ballroom B 53’ x 73’ 3,896 373 164 176 224 35 Ballroom C 58’ x 73’ 4,234 396 184 200 254 35

Totals (A,B,C) 23,418 2,291 1,012 1,135 1,644

Meeting Rooms Level 1 1 29’ x 31’ 996 83 47 54 64 9 2 28’ x 38’ 1,121 112 62 64 64 18 3 34’ x 45’ 1,576 157 76 89 104 18

Room dimensions are based on usable space. They do not include alcoves, angled walls or entry ways; therefore, the dimensions may be less than the gross square footage.

Dimensions



Banquet 66” R

ounds

Ceiling Height F

ootage

Booths 10’ 10’

GSF Theatre

x

EXHIBIT HALLS, BALLROOMS AND MEETING ROOMS

Austin Marriott Radisson Downtown

(Opens 2020)

Four Seasons PBUS LOADING/UNLOADING

Willie Nelson Blvd.

Hampton Inn & Suites

ONE WAY>>>>

Hyatt Place JW Marriott 3rd St.

Trinity Street ONE WAY>>>>

BUS LOADING/UNLOADING

Courtyard Marriott

Westin

Solar Atrium <<<< O

NE WAY

Fourth Street <<<< ONE W

AY

Nueces St.

Hilton Austin

Ces

ar C

have

z St

reet

CIR

CLE

DR

IVE

Fourth Street / Metro R

ail Station

19

N

Hotel Van Zandt

Red River Street

Fairmont Fairmont Canopy Walk P

Level Exhibit Halls, Ballrooms and Meeting Rooms

Exhibit HallsExhibit Hall 1 210’ x 210’ 44,100 4,032 1,728 2,464 (As drawn) 31 225 Exhibit Hall 2 120’ x 272’ 32,640 3,024 1,300 1,600 (As drawn) 31 179 Exhibit Hall 3 181’ x 272’ 49,232 4,392 2,052 2,568 (As drawn) 31 280 Exhibit Hall 4 260’ x 305’ 79,525 5,285 3,954 4,838 (As drawn) 31 410 Exhibit Hall 5 183’ x 227’ 41,555 3,600 1,982 2,402 (As drawn) 31 195

Totals (1–5) 247,052 20,333 11,016 13,872 1,289

Ballrooms Level 1 Sq. Footage Ballroom A 104’ x 147’ 15,288 1,432 724 766 994 35 Ballroom B 53’ x 73’ 3,896 373 164 176 224 35 Ballroom C 58’ x 73’ 4,234 396 184 200 254 35

Totals (A,B,C) 23,418 2,291 1,012 1,135 1,644

Meeting Rooms Level 1 1 29’ x 31’ 996 83 47 54 64 9 2 28’ x 38’ 1,121 112 62 64 64 18 3 34’ x 45’ 1,576 157 76 89 104 18

Room dimensions are based on usable space. They do not include alcoves, angled walls or entry ways; therefore, the dimensions may be less than the gross square footage.

4 columns

2 wall graphics

4 window graphics

Expo Hall Entrance

LAYOUTAustin Convention Center

General Session

Regi

stra

tion

Escalator to Education

Escalator to Education

page 8


MOBILE APPReach over 2,500 active users during convention with a call to action mobile app banner. Contact [email protected] to see what’s new on the app.

CUSTOM HOTEL KEY CARDS$10,000 - $12,500 per hotel blockAn exclusive opportunity to produce custom advertising for hotel key cards at different hotels serving attendees during Convention.

PRINTED ON-SITE GUIDE$3,500 per advertisementEvery attendee receives a full-color guide for them to browse the schedule of events, exhibitor listing, and general Convention information. Promote your booth experience with a full-page advertisement in the guide.


HOST HOTEL SOLD OUT

page 9

ROOM DROPS$15,000 per hotel blockProduce materials to be distributed at the different hotels in the official Convention block.

Sample Home Screen Sample Inside Page

Home Page Tile: $7,500 2 1 availableSeen on every home screen

Sticky Bottom Banner: $7,500 1 available Located on the bottom of every home screen just above the bottom navigation

Top Banner: $5,000 3 2 availableSeen on the top of interior pages, rotates among the 3 different sponsor banners

Splash Page: 1 availableAttendees will see a loading “splash screen” for typically 3.5 seconds before entering the app.

SOLD OUT

BOOST


Additional O pp or tunit ies at the Host Hotel, J .W. M arriott

COLUMN WRAP 2 1 AVAILABLEHOTEL LOBBY AT J.W. MARRIOTT$7,500 per columnA 4 sided column in the host hotel lobby where the largest room block is housed and the location of additional convention events.

REGISTRATION SIGNS HOTEL LOBBY AT J.W. MARRIOTT$15,000 exclusive opportunityIncludes 4 panels on the registration desks at the J.W. Marriott where the largest room block is located.

ELEVATOR CLINGS 12 AVAILABLETHIRD LEVEL AT J.W. MARRIOTT$7,500 per elevator door setElevator graphics available on the third level of the hotel where special convention events will take place.

All dimensions vary by opportunity. Contact Vendor Relations for more information on location and dimensions.

page 10

SOLD OUT

plan your marketing mix...a guide for marketing and networking opportunities plan your marketing mix...

Documents