plast 2015 visitors (courtesy translation) rif. 1807v215milan, june 2015

PLAST 2015 visitors

(Courtesy Translation)

Rif. 1807v215 Milan, June 2015

2Titolo Ricerca Rif. rrnnv115e 2PLAST 2015 visitorsJune 2015

TARGETSFrom May 5 to 9, 2015 took place the latest edition of PLAST, the international exhibition for the plastics and rubber industries, that represents a very important event for all the operators of this sector.

On this occasion, Eumetra has been appointed by Promaplast to prepare a similar survay like what happened after PLAST 2012, with an in-depth study on visitors in order to get their overall opinion on their experience. It will give us a complete picture on PLAST 2015, showing in details visitors’ satisfaction, giving also a list of causes that mostly influence the overall outcome of their visit.

This study will give us a mapping of excellence areas as well as improvement areas of PLAST that can be used for communications initiatives towards the relevant stakeholders’ system.

Here below analysis’ contents and method will be deepened.


METHOD

In order to reach the targets of this project, Eumetra has realized a specific quantitative survey, done interviewing a sample of PLAST visitors and non-visitors (but pre-registered).Samples quota have been defined, in accordance with the Customer, as follows:

Such sample is casual stratified per quota and statistically representative of reference population according to the geographic area of residence (for Italy data).

Interviewed people have answered, through CATI method (Computer Assisted Telephone Interview), a structured questionnaire, preaaranged in cooperation with the Customer.

In the following pages you may find the main results of this survay.

visitors NON visitors

visitors NON visitors

domestic foreigners


QUICK RESULTS

average days dedicated to visit PLAST1,8 average days dedicated to visit PLAST

Domestic visitors Foreign visitors

of companies has sent the same number of operators of PLAST previous edition 79

%

of companies has sent the same number of operators of PLAST previous edition

of visitors was looking for novelties in the sector and professional update 43

%

of visitors was looking for information on the market

of visitors has achieved its prefixed goals 85%

of visitors has achieved its prefixed goals

state positive opinions on PLAST (organization aspects are the most appreciated)

92%

state positive opinions on PLAST (organization aspects are the most appreciated)

of visitors wants to visit PLAST 2017 88%

of visitors wants to visit PLAST 2017

1,1

79%

69%

90%

94%

96%


Duration of visit at PLAST/1

QUESTION: «For how many days you visited PLAST this year?». Percent data

Visit of only one day at PLAST increases


Number of people sent to visit PLAST in comparison with previous editions

QUESTION: «Your company, this year, has sent to visit PLAST more or less staff than usual?». Percent data

Domestic visitors Visitatori stranieri

Main reasons for increase are:•«more staff/increased dimensions»;•«get more contacts/contact more suppliers».Reduction has been caused by: •«spending review»•«staff busy in other activities»

+10 % compared to 2012

-8 % compared to 2012

79% of Italian companies has sent the same number of operators: this number has increased from PLAST 2012


Main reasons to visit PLAST

QUESTION: «What are the main reasons for your visit at PLAST? Please list the first three in order of importance». Percent data

Three answers available – total answers

-9 %

+6 %

+10 %

+9 %

+12 %

Despite the decrease, proffessional update and novelties of the sector confirm to be the main reason to visit PLAST


Achievement of prefixed goals

QUESTION: «And you would say to have reached the prefixed goals visiting PLAST? Please answer using a rating from 1 to 10, where 1=not at all and 10=very much». Percent data

Average vote 6,8 7,6

8390

7,0

85

Most of all raw materials

producers/representatives

Most of all raw materials

producers/representatives and plastics and

rubber processors

Most visitors state to have achived their goals: data increased in comparison with 2012


Overall opinion on PLAST

QUESTION: «Could you please tell us – according to your experience – an overall opinion on PLAST 2015? Please answer using a rating from 1 to 10, where 1=awful and 10=excellent». Percent data

Average vote 6,9 7,3

8594 92

7,5

Grows among who has

visited PLAST less

Grows among who has

visited PLAST less

Positive opinions growing for PLAST


QUESTION: «I’ll be listing some characteristic that an exhibition like PLAST can have. For each one of them you have to tell me your satisfaction, using a rating from 1 to 10, where 1=not at all and 10=totally». Average data

Opinions on some distinguished elements of PLAST/1

organization

offer

update

Growing all opininions on distinguished elements of the exhibition


Opinions on some distinguished elements of PLAST/2

QUESTION: «I’ll be listing some characteristic that an exhibition like PLAST can have. For each one of them you have to tell me your satisfaction, using a rating from 1 to 10, where 1=not at all and 10=totally». Average data

organization

offer

update

Domestic visitors more satisfied than foreign visitors


QUESTION: «I’ll be listing some characteristic that an exhibition like PLAST can have. For each one of them you have to tell me your satisfaction, using a rating from 1 to 10, where 1=not at all and 10=totally».

General quality of the organizationOrganization of spaces

Conferences/Debates/WorkshopsPresentation of new technologiesPossibility of professional updateQuantity of exhibitors

More efficient aspects are…

In general, among domestic and foreign visitors….

Less efficient aspects are…

Opinions on some distinguish elements of PLAST/3More efficient factors linked to organization aspects


PLAST organization compared to other exhibitions

QUESTION: «According to your experience, compared to other exhibitions that you have visited, PLAST organization is…». Percent data

Foreign visitors, usually very critic, are instead particularly satisfied with the organization, which they consider better compared

to other exhibition they have been to


Satellite-shows visitors

QUESTION: «PLAST has hosted also three satellite-shows: RUBBER 2015, dedicated to the rubber sector; 3D PLAST, dedicated to 3D printing-prototyping-modelling and START PLAST, dedicated to innovative startups. Have you got the chance to visit these three shows?». Percent data

% of visitors

While foreign visitors equitably divided their time among the three satellite-shows, domestic visitors have privileged 3D PLAST and Rubber 2015


Average evaluation of satellite-shows

QUESTION: «PLAST has hosted also three satellite-shows: RUBBER 2015, dedicated to the rubber sector; 3D PLAST, dedicated to 3D printing-prototyping-modelling and START PLAST, dedicated to innovative startups. Have you got the chance to visit these three shows?». Average data

Again, domestic visitors register more satisfaction than foreign visitors. No difference between the three shows

Average vote by who visited the single satellite-show


Towards PLAST 2017 - VISITORS

QUESTION: «Lastly, do you thin you will visit, personally or sending one of your staff, PLAST next edition?». Percent data

Definately yes53%

Probably yes43%

Don't know1%

Probably not3%

Yes96%Yes96%

Definately yes52%

Probably yes36%

Don't know7%

Probably not2%

Definately not3%

Yes88%Yes88%

Domestic visitorsDomestic visitors Foreign visitorsForeign visitors

The wide majority of who visited PLAST in 2015, is going to visit it also in 2017


Towards PLAST 2017 – NON-VISITORS

QUESTION: «Lastly, do you think you will visit, personally or sending one of your staff, PLAST next edition?». Percent data

Definately yes33%

Probably yes59%

Don't know4%

Probably not2%

Definately not2%

Yes92%Yes92%

Domestic non visitors

Domestic non visitors

Also among who this year has not visited PLAST (but has previously pre-registered to enter the exhibition), the intent to visit in 2017 prevails

2/3 of foreign non visitors states to be interested in

visiting PLAST 2017

This data has to be considered indicative according to the limited

number of cases


Final considerations


Valori percentuali

83

17

16

29

31

20

4

25

33

42

0

33

12

5

26

14

9

1

32

49

19

0

ManWoman

up to 34 years old35-44 years old45-54 years old55-64 years old

over 64 years old

Less than 10 years10-20 years

More than 20 yearsDon't remember

President, CEO, GM, ownerSales area

Marketing areaTechnical area

Production areaOther

Doesn't say

Has always visited PLASTHas visited some editions of PLASTHas visited PLAST for the first time

Non ricorda


Visitors’ profile/1

Gender

Age

Has been working in the field for..

Job title

Visit

80

20

17

27

32

20

4

50

26

23

1

47

20

10

12

5

4

2

18

49

25

8

ManWoman

up to 34 years old35-44 years old45-54 years old55-64 years old

over 64 years old

Less than 10 years10-20 years

More than 20 yearsDon't remember

President, CEO, General Manager, …Sales area

Marketing areaTechnical area

Production areaOther

Doesn't say

Has always visited PLASTHas visited some editions of PLASTHas visited PLAST for the first time

Non ricorda


Valori percentuali

45

26

29

0

21

59

16

4

54

30

10

6

From 0 to 15 operators


Over 100 operators

Doesn't say

Machines and equipments producer/representative

Plastics and rubber processor

Raw materials producer/representative

other/doesn't say

North West

North East

Center

South and islands


Visitors’ profile/2

Operators

Application

Area

35

32

29

4

30

39

25

6



Over 100 operators

Doesn't say

Machines and equipments producer/representative

Plastics and rubber processor

Raw materials producer/representative

other/doesn't say


SURVAY SHEETMETHODOLOGY AND INFORMATION ( in accordance with the Regulations of the Authority for Communications Waarranty concerning the publication and dissemination of surveys through mass media: Resolution 256/10 / CSP , Annex A , Article 5 of December 9, 2010, published on the Official Gazette 301 of December 27, 2010)

COMPLETE METHODOLOGY NOTE

Title: Plast 2015 visitors

Realizer: Eumetra s.r.l.

Customer: Promaplast s.r.l.

Analysis period: May 19 – June 4, 2015

Topic: Society, exhibitions

People surveyed: Plast 2015 visitors and non-visitors that have pre-registered

Type and subject of the survay: International public opinion poll

Geographic extension: International

Method of samples: Casual sample stratified per percentage Campione casuale stratificato per quote

Representativeness of samples: Representative (Italy data) of the geographic macro-area of residence

Margin of error: 4,6%

Method of infomration collection: CATI (Computer Assisted Telephone Interview)

Number of samples: 605 cases: 455 visitors (320 Italian e 135 foreign) and 134 non-visitors (119 Italian e 15

foreign)

Data processing: SPSS

Website where the complete document will be available in case of dissemination: www.agcom.it. In case of pubblication it is mandatory to mention the information of the specified sheet, in order to avoid severe penalties. Eumetra is not responsible in case of non-compliance.

Eumetra S.r.l. Sede Legale e Amministrativa:

Viale di Porta Vercellina, 8 20123 Milano

T +39 02 48004470 F +39 02 48008643

[email protected] – [email protected]

C.F.-P.IVA 08861600966

plast 2015 visitors (courtesy translation) rif. 1807v215milan, june 2015

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