Leonardo Moreno GonzálezSocial Business Leader para Sudamérica y Centroamérica

#NewWayToWorkAplicando tecnología social a los procesos de negocioNoviembre 2015

Agenda• Evolución de las tecnologías sociales en los negocios• Beneficios obtenidos de procesos de negocio sociales• Aplicaciones sociales como facilitadores de adopción

Thomas Watson, Jr.Former CEO of IBM

“I believe the real difference between success and failure in a corporation can very often be traced to the question of how well the organization brings out the great energies and talents of its people. ”1963

© 2015 IBM Corporation

Enterprises are rapidly adopting social capabilities to accomplish their business goals

In the past two years, social deployment has more than doubled: And organizations are achieving a wide range of objectives from social:

Adoption Outcomes

Enhanced collaboration

Accelerated innovation

Expanded into new markets

72%

64%

67%

Outcomes% of leading orgs* achieving

Source: IBM Center for Applied Insights Raising the game: The IBM Business Tech Trends Study | For more info, visit: www.ibm.com/ibmcai/biztechtrends

* Leading organizations or “Pacesetters”, defined in the 2014 Business Tech Trends Study; view transformational technologies (e.g., Mobile Computing, Cloud Computing, Big Data & Analytics, and Social Business) as critical to their organization's business success, and they are outpacing competitors in adopting

© 2015 IBM Corporation

74% of respondents define a "social" business as one that uses social technology to foster collaboration among customers, employees and partners.

Only 20% believe their organization is currently acting truly "social".

But many don’t know where to start or how to advance their goals

7Source: IBM Center for Applied Insights Charting the social universe: Social ambitions drive business impactFor more info, visit: ibm.com/ibmcai/socialstudy

21%C-level LOB

9%VP, Director,Manager LOB

44%VP, Director,

Manager IT

26%C-level IT

Distribution by role1

(spanning 5 countries and 18 industries)

To understand how enterprises are deploying social, we surveyed 372 IT and business decision makers

HorizonWatch: Social Business Trend Report, 2015 - Social Business moves to mainstream adoption as execs lead the cultural transformation

Tendencias clave en Social en 2015

1.Execs Lead: Expect more leadership from execs in 2015.

2.Mobile Collaboration: Workers want it on their mobile device.

3.Social CRM Analytics: Continues to be a growth area.

4.Employee Advocacy Programs: Employees can be great brand ambassadors in external social media.

5.Social Selling: Inside Sales teams selling products and services via social media channels.

Insights de los C-suite Study 2013 y 2015

59%

52%

More decentralized decision-making

Greater focus onnew markets

More competition expected from other industries

Market FollowersTorchbearers

69%

57%

62%

45%

Business landscape change (in 3 to 5 years)

more38%

more13%

more21%

Extent of collaboration with partners and employees

Beneficios obtenidos

The Total Economic Impact™ of IBM ConnectionsIBM Connections Social Collaboration platform increases end user productivity and reduces operating costs

Forrester Research

Anish ShahSenior Consultant, Total Economic Impact

August 18, 2015

Proven Return on Investment

Based on a representative organization. The Total Economic Impact™ Of IBM Connections, a commissioned study conducted by Forrester Consulting on behalf of IBM, July 2015Source: https://www-01.ibm.com/marketing/iwm/dre/signup?source=swg-US_Lotus_WebMerch&S_PKG=ov38603&dynform=20192

Proven Return on Investment

Based on a representative organization. The Total Economic Impact™ Of IBM Connections, a commissioned study conducted by Forrester Consulting on behalf of IBM, July 2015Source: https://www-01.ibm.com/marketing/iwm/dre/signup?source=swg-US_Lotus_WebMerch&S_PKG=ov38603&dynform=20192

Aplicaciones sociales

FrankComunicaciones internas

AnnaColaboradora en Lima

GailColaboradora en Cusco

Caso de uso de Intranet Social

FrankSupervisor de construcción

DanMiembro del equipo

GailGerente de Línea de negocio

TedGerente de proyecto

Caso de uso de Gestión Social de Proyectos