platformone - neustar...platformone data science development kit ! in-house big data analysis !...
TRANSCRIPT
PlatformOne™ NEUSTAR’S MARKETING HUB DEMO
Michael Schoen VP, Marketing Services
TWO PLATFORMS, TWO SIDES OF THE CONSUMER Market
Segmentation Platform
Prebuilt/static segmentation schemas
Data Management Platform (DMP)
1st Party data onboarding based on limited cookie pools
Store
Direct Mail
Call Center
TV
Offline
Website
Mobile
Social
Desktop
Digital
Consumer
ONE PLATFORM, ONE VIEW OF THE CONSUMER
Consumer
Website
Mobile
Social
Desktop
Digital
Authoritative Identity
Store
Direct Mail
Call Center
TV
Offline
ONE PLATFORM, ONE VIEW OF THE CONSUMER
ONE PLATFORM, ONE VIEW OF THE CONSUMER
Segment
2
Target
3
Measure & Optimize
4
Onboard
1
Onboard
DEMONSTRATION PlatformOne
PLATFORMONE DATA SCIENCE DEVELOPMENT KIT
Activation
Client Cloud
Daily Data Feed
PLATFORMONE DATA SCIENCE DEVELOPMENT KIT
§ In-house big data analysis
§ Unique insights and visualizations leveraging Neustar’s identity framework, at the device, individual, and household level
§ Proprietary attribution models
§ Activate against fully custom audience models
2016 KEY FOCUS AREAS TREND:
Shift from Offline to Online
INITIATIVE: Improve Coverage
TREND: Growth in Mobile
Device Usage
INITIATIVE: Grow Cross-Device
TREND: Increasingly Complex Ad Tech Ecosystem
INITIATIVE: Integrations
Thanks!
