2 0 1 3 A D V E R T I S I N G G U I D E

1. Hills of Altadena | Edgar Payne | Oil, 36” X 45” | Steven Stern Collection2. End of the Monsoons | Ray Roberts | Oil, 24” X 36” | Private Collection 3. Joy Ride | James Wodark | Oil, 24” X 36” | Private Collection

Why Collectors Read PleinAir Magazine

PleinAir magazine showcases the finestpaintings executed en plein air,

as well as studio landscape paintings.

Each bi-monthly issue features top artists and collectors worldwide, including articles on historic

masters and leading contemporary painters, as well as emerging artists and collectors.

F R O M H I S T O R I C M A S T E R S T O C O N T E M P O R A R Y A R T I S T S

D e s i g n e d t o H e l p Yo u S e l l M o r e P a i n t i n g s

Great Artwork Exposure

PleinAir is focused on exposing more people to the joys of collecting and creating landscape and studio paintings. The magazine has a growing readership of collectors and artists.

PleinAir is distributed to subscribers, on newsstands,and at leading art fairs, plein air events, museum and gallery openings, and paint-outs throughout North America and some events overseas.

PleinAir magazine’s goal is to make art buyers aware of your artwork and to increase your sales.

Painting (background) by Scott ChristensenLondon Bridge, by T. Allen Lawson

R e a d e r s A r e P a s s i o n a t e A b o u t PleinAir

hen PleinAir relaunched in 2010, there was a frenzy of new subscribers who had loved the magazine and encouraged its return. That resulted in sales of 10,000 subscriptions upon the announcement.

PleinAir readers are passionate about its content: stories and images of historic and contemporary painters, collections, events, reviews, and painting demonstrations.

The magazine’s readers are active and deeply involved with its print and digital editions, weekly e-newsletter, website community, and events.

Readers recognize the magazine’s reflection of the community of plein air painters with well-craftedstories, quality design, elegant paper, and stunning reproductions of artwork.

PleinAir magazine is created six times annually by a team of editorial specialists who also happen to be passionate plein air painters, including legendary art magazine editor M. Stephen Doherty and publisher B. Eric Rhoads.

B. Eric Rhoads

M. Stephen Doherty

R e a c h M o r e A r t B u ye r s

Nationwide Newsstand Distribution• PleinAir magazine is available at 648 of 688 Barnes & Noble locations from coast to coast. Plus, it is distributed in hundreds of newsstands through Ingram and Hudson Booksellers, including at Grand Central Station in New York.

• PleinAir magazine is also available at 114 retail locations in Canada.

Unique Marketing Solutions• PleinAir magazine’s professional marketing consultants are here to build a customized solution to help you reach your sales goals. In addition to our standard print advertising products, we can provide you with pricing to insert a stand-alone advertising piece in the publication. Please talk to your consultant to learn more.

Digital Versions• A digital version of each issue with expanded content is available via Zinio for iPad, iPhone, and Android devices. PleinAir magazine will soon be available through an app in the iTunes Store and on Apple Newsstand, in the Google Play store, and on the Amazon Kindle Newsstand.

New and ExpandingOnline Opportunities• OutdoorPainter.com offers valuable content from both the magazine and the e-newsletter, keeping readers informed of what’s happening right now!• PleinAir Today is a weekly e-newsletter that exposes your advertising to over 30,000 collector and artist subscribers.• PleinAirMagazine.com is a new, collector-focused website that will be launched in early 2013 and will include opportunities to showcase gallery artwork and highlight exhibitions.

Sponsorships• PleinAir magazine can be found at top plein air shows, gallery and museum openings, and in many art markets where it has been selected as the premier media partner.*

*See editorial calendar for a list of this year’s events, subject to change.

Readership*

23,000 DistributionTo QUALIFIED,

Affluent Art Buyers* Based on distribution times 3.5 average pass-along rate

80,500

Paint Russia!In August, artists have the opportunity to accompanypublisher B. Eric Rhoads (an artist himself) to Russia to study under Russian master Nikolai Dubovik, a professor at the Surikov Institute of the Russian State Academy in Moscow.

The PleinAir SalonEvery two months artists are

encouraged to submit entries for the top prize in the annual PleinAir Salon.

This year, the six bi-monthly qualifying competitions will be judged by notable museum curators and gallery owners.

The Publisher’s Invitational

Each June, publisher B. Eric Rhoads hosts artists from across the country and around the world in the beautiful Adirondack Mountains of Upstate New York for five days of painting en plein air. This time together, on a uniquely non-competitive basis, allows participants to enjoy the spectacular area once captured by the Hudson River School painters while growing and learning from one another.

S p e c i a l E ve n t s

leinAir magazine produces several events and promotions for the community of painters worldwide.

• More than 500 people attended the 1st Annual Plein Air Convention, and almost 1,000 are expected to attend in Monterey, California, April 10-14, making this the single largest gathering of artists of the year.

• Well over 75% of the participants in last year’s convention said they plan to return in 2013.

• The Plein Air Convention Exhibition Hall offers you, as an exhibitor, the opportunity to develop deeper contacts with customers, introduce them to your products, and create a relationship between your company and the buyers. Over 95% of exhibitors from the first convention were elated with the amount of product sold and have signed up to exhibit again in 2013.

P l e i n A i r M a g a z i n e ’ s A n n u a l C o n ve n t i o n

E d i t o r i a l C a l e n d a r

February/March 2013 Space deadline: January 4, 2013

Distinguished Artist: The Long Career of Gregory Kondos, by curator Scott ShieldsArtist Profiles: Chinese-American masters demonstrating at the Monterey Convention; a profile of Donald DemersPainting Instruction: Pastels by Gil Dellinger, Watercolors by Frank M. CostantinoCollecting: Collectors in Paradise: Plein Air Buyers in HawaiiAdvice: Dr. Gregory Hedberg, judge of the PleinAir Salon competition

April/May 2013Space deadline: March 1, 2013

Historic Masters: The National Academy of Design’s plein air paintingsArtist Profiles: Recent award winners Andrew Orr and Jeff HornPainting Instruction: Pastels by Alan Flattmann, Watercolors by Janet WalshEvents: Plein Air Maui, Members of Plein Air Painters of America painting in MaineMuseum Curator: Bruce Weber, a member of the PleinAir magazine Board of Advisors

June/July 2013 Space deadline: May 3, 2013

Artist Profiles: Timon Sloane and Kim Casebeer Painting Instruction: Acrylics & Watercolors by Susan LynnHistoric Masters: T.C. Steele & the Hoosier Painters of Indiana Collectors: Advice on using the Internet and social media to buy and sell artworkEvents: Recent plein air festivals in Georgia, Florida, and California

August/September 2013Space deadline: July 5, 2013

Artist Profiles: Ann Larson, Brent Cotton, Diane C. May and the Chestnut Group in TennesseeHistoric Masters: Jean-Baptiste-Camille Corot (1796-1875)Events: Report on the 3rd Publisher’s Invitational in the Adirondack MountainsPainting Instruction: Watercolors by Frank LaLumia, Oils by Williamson Tapia

October/November 2013Space deadline: September 6, 2013

Historic Masters: Frank Duveneck (1848-1919), The Power in the MidwestArtist Profiles: Joseph McGurl, Walt Gonske, Lynn GertenbachPainting Instruction: Ron Boehmer on oils, Pastels by Michael LatalaEvents: 20 years of plein air in Carmel-by-the-Sea, CaliforniaPainting Locations: Plein air artists working in great summer vacation locations

December/January 2014Space deadline: November 1, 2013

Artist Profiles: Kate Starling, Ned Jacob, Joseph PaquetHistoric Masters: Jules Tavernier (1844-1889), Crocker Museum February-May 2014Painting Instruction: Jason Sacran on oils, Top artists demonstrate watercolor & pastelsEvents: Extreme painting in the winter: how to gear up

Corporate Office: 1901 South Congress Avenue • Suite 118 • Boynton Beach, FL 33426 • p. 561.655.8778 • f. 561.655.6164Copyright 2012 Streamline Publishing, Inc. All Rights Reserved. PleinAir is a trademark of Streamline Publishing, Inc.

We Invite You to Advertise to Reach Our Passionate Audience of Collectors and Artists.

Please ask about how we can build a campaign designed specifically

to meet your needs and goals.