2 0 1 4 A D V E R T I S I N G G U I D E

The cure for claustrophobia.

1. An Out-of-Doors Study, Paul Helleu Sketching With His Wife | John Singer Sargeant 2. The Hopeful | Ruo Li | Oil, 33” X 22” | Private Collection3. Ranch Below the Zirkels | Jean Perry | Oil, 20” X 24” | Private Collection

F r o m H i s t o r i c M a s t e r s t o C o n t e m p o r a r y A r t i s t s

Why Collectors Read PleinAir™ Magazine

PleinAir magazine showcases the finest paintings executed en plein air, as well as studio landscape paintings.

Each bi-monthly issue features artists and collectors worldwide, and includes articles on historic masters, leading contemporary painters, emerging artists, and plein air events.

F r o m H i s t o r i c M a s t e r s t o C o n t e m p o r a r y A r t i s t s

D e s i g n e d t o H e l p Yo u S e l l M o r e P a i n t i n g s

Painting (background) by John MacDonaldRed Mountain — Blue Shadows, by M.W. “Skip” Whitcomb

D e s i g n e d t o H e l p Yo u S e l l M o r e P a i n t i n g s

Great Artwork Exposure

PleinAir is focused on exposing more people to the joys of collecting and creating plein air and studio paintings. Our goal is to educate collectors on acquiring landscape paintings and artists on improving their painting ability.

PleinAir is distributed to subscribers, on newsstands, and at leading art fairs, plein air events, museum and gallery openings, and paint-outs throughout North America.

PleinAir magazine’s goal is to make art buyers aware of your artwork and to increase your sales.

R e a d e r s A r e P a s s i o n a t e A b o u t PleinAir

leinAir readers are passionate about its content: stories and images of historic and contemporary painters, collections, events, reviews, and painting demonstrations.

The magazine’s readers are active and deeply involved with its print and digital editions, weekly e-newsletter, website community, and events.

Readers recognize the magazine’s reflection of the community of plein air painters with well-crafted stories, quality design, elegant paper, and stunning reproductions of artwork.

M. Stephen Doherty, Editor-In-Chief

PleinAir magazine is created six times annually by a team of editorial specialists who also happen to be passionate plein air painters, including legendary art magazine editor M. Stephen Doherty and publisher B. Eric Rhoads.

B. Eric Rhoads, Publisher

R e a c h M o r e A r t B u ye r s

Nationwide Newsstand Distribution• PleinAir magazine is available at 648 of 688 Barnes & Noble locations throughout the United States. Plus, it is distributed in hundreds of newsstands through Ingram and Hudson Booksellers from coast to coast. • PleinAir magazine is also available in Canada at more than 100 Chapters and Indigo retailers.

PleinAir Readership Profile*• 69% have purchased 2 or more paintings in the last year

• $2,000 median painting price

• 81% attend a plein air event each year

*Harker Research 2013

Unique Marketing Solutions• PleinAir magazine’s professional marketing consultants are here to build a customized solution to help you reach your sales goals. In addition to our standard print and digital solutions, we offer a variety of creative advertising products and packages designed to help you save money and reach a larger audience. Please talk with your consultant to learn more.

R e a c h M o r e A r t B u ye r s

Digital Versions• A digital version of each issue with expanded content is available via Zinio for iPad, iPhone, and Android devices. PleinAir magazine will soon be available through an app in the iTunes Store and on Apple Newsstand, in the Google Play store, and on the Amazon Kindle Newsstand.

New and ExpandingOnline Opportunities• OutdoorPainter.com offers valuable content from both the magazine and the e-newsletter, keeping readers informed of what’s happening right now!

• PleinAir Today is a weekly e-newsletter that exposes your advertising to over 30,000 collector and artist subscribers.• Designed to engage art buyers, PleinAirCollector.com offers opportun- ities to showcase artwork and highlight exhibitions, and provides a calendar of current events and gallery exhibitions.

Sponsorships• PleinAir magazine can be found at top plein air shows, gallery and museum openings, and in many art markets where it has been selected as the premier media partner.*

*See editorial calendar for a list of this year’s events, subject to change.

Readership*

23,000 DistributionTo QUALIFIED

Collectors and Artists * Based on distribution times 3.5 average pass-along rate

80,500

The Publisher’s Invitational Each June, publisher B. Eric Rhoads hosts artists from across the country and around the world in the beautiful Adirondack Mountains of Upstate New York for five days of painting en plein air. This time together, on a uniquely non-competitive basis, allows participants to enjoy the spectacular area once captured by the Hudson River School painters while growing and learning from one another.

S p e c i a l E ve n t s

leinAir magazine produces several events and competitions for the community of painters worldwide.

The Publisher’s Invitational Each June, publisher B. Eric Rhoads hosts artists from across the country and around the world in the beautiful Adirondack Mountains of Upstate New York for five days of painting en plein air. This time together, on a uniquely non-competitive basis, allows participants to enjoy the spectacular area once captured by the Hudson River School painters while growing and learning from one another.

S p e c i a l E ve n t s

The PleinAir™ SalonEvery two months artists are encouraged to submit entries for the top prize in the annual PleinAir Salon. This year, the six bi-monthly qualifying competitions will be judged by notable museum curators and gallery owners.

• PleinAir magazine’s Annual Plein Air Convention returns to Monterey, California, April 7-11, 2014. With new curriculums specifically tailored to watercolor and pastel mediums and expanded exhibition space, the third annual event promises to surpass the success of our 2013 convention, drawing more than 600 participants.

• Well over 75% of the participants in last year’s convention said they plan to return in 2014.

P l e i n A i r M a ga z i n e ’s A n n u a l Co nve n t i o n

• PleinAir magazine’s Annual Plein Air Convention returns to Monterey, California, April 7-11, 2014. With new curriculums specifically tailored to watercolor and pastel mediums and expanded exhibition space, the third annual event promises to surpass the success of our 2013 convention, drawing more than 600 participants.

• Well over 75% of the participants in last year’s convention said they plan to return in 2014.

• The Plein Air Convention Exhibition Hall offers you, as an exhibitor, the opportunity to develop deeper contacts with customers, introduce them to your products, and create a relationship between your company and the buyers. Don’t miss this opportunity to brand your business and expose your products — contact your marketing consultant for information on sponsorship opportunities.

P l e i n A i r M a ga z i n e ’s A n n u a l Co nve n t i o n

E d i t o r i a l C a l e n d a r

December/January 2014Space deadline: November 1, 2013Special Focus: 2014 Guide to Plein Air EventsHistoric Masters: Jules Tavernier (1844-1889), Crocker Museum

February/March 2014 Space deadline: January 10, 2014 Special Focus: Plein Air Florals — Gardens, fields of flowers, bouquets Historic Master: Landscape drawings by masters

April/May 2014Space deadline: March 7, 2014Special Focus: Nocturnes, sunrises, and sunsets Historic Masters: John Constable (1776-1837)

E d i t o r i a l C a l e n d a r

December/January 2014Space deadline: November 1, 2013Special Focus: 2014 Guide to Plein Air EventsHistoric Masters: Jules Tavernier (1844-1889), Crocker Museum

February/March 2014 Space deadline: January 10, 2014 Special Focus: Plein Air Florals — Gardens, fields of flowers, bouquets Historic Master: Landscape drawings by masters

April/May 2014Space deadline: March 7, 2014Special Focus: Nocturnes, sunrises, and sunsets Historic Masters: John Constable (1776-1837)

June/July 2014 Space deadline: May 2, 2014 Special Focus: Water — Seascapes, coastal, rivers and streams Historic Master: Fairfield Porter (1907-1975)

August/September 2014Space deadline: June 27, 2014Special Focus: Outdoor Still Life — Table settings, garden ornaments Historic Masters: Claude Monet (1840-1926)

October/November 2014Space deadline: August 29, 2014Special Focus: Buildings — Cityscapes, farms, architectural elements Historic Masters: Jean-Baptiste-Camille Corot (1796-1875)

December/January 2015 Space deadline: October 24, 2014Special Focus: Plein Air Works

Corporate Office: 1901 South Congress Avenue • Suite 118 • Boynton Beach, FL 33426 • p. 561.655.8778 • f. 561.655.6164Copyright 2012 Streamline Publishing, Inc. All Rights Reserved. PleinAir is a trademark of Streamline Publishing, Inc.

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M A G A Z I N E

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JULY 2013

INSIDE COVER: MARC R. HANSON

HISTORIC MASTERSNEWS OF EVENTS & AWARDS

WATERCOLORS, PASTELS & OILS

M A G A Z I N E

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POPULAR DEMANDINSIDE

NEW DISCOVERIES ABOUT PLEIN AIR MASTERS

LOIS DODDBUFFALO KAPLINSKI

ALAN FLAT TMANNMAY 2013