pmi - project managerment & gamification (18-02-2015)
TRANSCRIPT
Project Management & Gamifica2on
About the Speaker • French • 20 years in ASEAN
– Thailand (13) – Singapore (7)
• IT Vendor Experience – Computer Associates – MicrosoU
• IT Service Management – Cer2fied Trainer – Workshop Facilitator – ITSMF Bangkok Chapter
• Gamifica2on Explorer
• Soccer Coach for kids • MOOC addict
– Coursera – EDX – Iversity
• Tradi2onal and Boardgame – GO (Baduk) – Euro Game
• Aspiring Game Designer • Newbie Marathon Runner
From Zero KM to 42 KM in 18 Months
Doctors are not my friends
Points Badges Leaderboard
Tracking Feedback Behavior
Points Badges Leaderboard
Tracking Feedback Behavior
Gamifica2on
• Gamifica2on is not playing games • Not turning boring work into game ac2vi2es (*)
What is Gamifica2on
“Gamifica1on is the use of game thinking and game mechanics in non-‐game contexts to
engage users in solving problems and increase users’ self contribu2on”
-‐ From Wikipedia
What is Gamifica2on
”Gamifica1on uses game mechanics and game design techniques in non-‐gaming context – it’s a powerful tool to engage employees, customers and the public to change behaviors, to develop
skills and drive innova2on.”
-‐ From Gartners
Gamifica2on / Serious Game / Business Simula2on Game
Thinking Game
Elements Game
Mechanism Just for Fun
Game Inspired Design
X Gamifica2on X X
Serious Game /
Simula2on X X X
Game X X X X
Gamifica2on / Serious Game / Business Simula2on
Gamifica2on / Serious Game / Business Simula2on
Illustra2on from Andrzej Marczewski -‐ Gamasutra
Gamifica2on
Gamifica2on
Serious Game
Business Simula2on
Gamifica2on
Gartner Hype Cycle
• Whereare we?
Gamify What?
• Marke2ng / Customer Reten2on • Loyalty Program (ex: Starbucks + Foursquare) • Compe22ve Intelligence / Market Research (Survey)
• Customer Engagement (Web site Ac2vi2es) • Social Network (Stack Overflow) • Health / Exercise Program (Fitocracy) • Employee Produc2vity / Training • …
Gamify How?
• People’s natural desire for – Socializing – Learning – Mastery – Compe22on – Achievement – Status – Self-‐expression
Gamifica2on Elements
From Coursera “Gamifica2on”
LinkedIn Example
MicrosoU
Gamifica2on Design Framework (6D)
1. Define Business Objec2ves 2. Delineate target behavior 3. Describe your players 4. Devise ac2vity loops 5. Don’t forget the fun 6. Deploy appropriate tools
Gamifica2on?
Project Management
Training
On Boarding
Team Building
Driving Behavior
In your own
projects
Training / On Boarding
To complement PM educa2on
Project On Boarding / Team Building
• Cayenne from Celemi
Project On Boarding / Team Building
• Challenges of Egypt
From GamingWorks
The Challenge of Egypt
34
a. Entrance b. Descending corridor c. Underground chamber d. Service corridor e. Ascending corridor f. Queen’s room g. Air shafts h. Great gallery i. Antechamber j. King’s chamber k. Weight relief chambers
From GamingWorks
The Pharaoh wants a nice PYRAMID close to the river Nile. Your team will build it….. Welcome to “The Challenge of Egypt”
Introduc2on
35 From GamingWorks
Driving Behavior
• Timesheet
From Constant Learner
Driving Behavior • Corporate Training
Driving Behavior
In Your Own Project
• The solu2ons you are delivering, may / should incorporate gamifica2on – CRM / Sales – ERP (SAP) – Portal / Intranet – Knowledge Management – …
In Your Own Project
• Badgeville • Bunchball • Playbasis • …
Resources • MOOC
– Gamifica2on by Kevin Werbach hpps://www.coursera.org/course/gamifica2on
– Gamifica2on Design 2015 hpps://iversity.org/en/courses/gamifica2on-‐design-‐2015
• Books – For the Win hpp://www.amazon.com/Win-‐Game-‐Thinking-‐Revolu2onize-‐Business-‐ebook/dp/B009NFNVUE
Resources
• Video – “For The Win”: hpps://www.youtube.com/watch?v=nKuW0luxvEI
– The Fun Theory hpp://www.thefuntheory.com/
• Companies: – hpp://www.playbasis.com/ – hpp://bankerslab.com/
Games?
Project Management & Gamifica2on