podcasting for beginners
DESCRIPTION
PRSA San Antonio Professional Development All-Day Seminar and Luncheon: "New Media is Now!" -- Oct 2, 2008TRANSCRIPT
Podcasting for Podcasting for BeginnersBeginners
Christie L. Goodman, APRChristie L. Goodman, APR
October 2008
What What makes a makes a podcast a podcast a podcast?podcast?
Time-shift and place-shift
Efficient because of opt-in
Audience not defined by geographic boundaries
Educated, influential audience
No news media filter
Cost effective
Benefits of PodcastingBenefits of Podcasting
Goal Objective Strategy
TacticTactic
What is What is podcasting podcasting good for from good for from an organization an organization or business or business point of view?point of view?
Put a Put a plan in plan in writingwriting
Goal SettingGoal Setting ContentContent
TechnologyTechnology DisseminatioDisseminationn
Goal SettingGoal Setting ContentContent
TechnologyTechnology DisseminatioDisseminationn
Goal SettingGoal Setting
What do you want to accomplish?What do you want to accomplish?
Where do you want to be when you’re Where do you want to be when you’re done?done?
Goal SettingGoal Setting
Who is your audience?Who is your audience?
What niche do you want to What niche do you want to reach?reach?
Goal SettingGoal Setting
Show Show frequency, frequency, format, format, lengthlength
Goal SettingGoal Setting
Who does which Who does which tasks?tasks?
Goal SettingGoal Setting
How will you How will you cover the cover the costs?costs?
Goal SettingGoal Setting ContentContent
TechnologyTechnology DisseminatioDisseminationn
ContentContent
Topics and Topics and Segments Segments (ident, intro, outros, music, interview, feedback)
ContentContent
Process for recording Process for recording each episodeeach episode (e.g., interviewer and interviewees)
ContentContent
Production Process Production Process
Plan Topic
Schedule
Record
Send File
Edit Podcast
Listen/Approve
Write
Post Online
ContentContent
Generating Generating FeedbackFeedback
Goal SettingGoal Setting ContentContent
TechnologyTechnology DisseminatioDisseminationn
TechnologyTechnology
Recording Recording equipmentequipment
TechnologyTechnologyEditing and ProductionEditing and Production
TechnologyTechnology
Feedback Feedback Mechanisms Mechanisms
TechnologyTechnology
Data Data collection collection
Goal SettingGoal Setting ContentContent
TechnologyTechnology DisseminatioDisseminationn
DisseminationDissemination
Your own Your own site or site or blogblog
DisseminationDissemination
iTunesiTunes
DisseminationDissemination
Promotion Promotion through through your your regular regular channelschannels
DisseminationDissemination
CommunitCommunity Buildingy Building
DisseminationDissemination
Community BuildingCommunity Building
ResourcesResources
PR & Communications-Related PR & Communications-Related PodcastsPodcasts
For Immediate Release: The Hobson and Holtz Reporthttp://www.forimmediaterelease.biz/index.php/weblog/about_us/
Inside PRhttp://www.insidepr.ca/
Trafcom News Podcasthttp://trafcom.typepad.com/podcast/
New Comm Road Podcasthttp://www.newcommroad.com/
On the Record...Onlinehttp://ontherecordpodcast.com/pr/otro/
Podcast Alley http://www.podcastalley.com/Podcasts Pickle http://www.podcastpickle.com/Podcast Bunker http://www.podcastbunker.com/Podcast Centralhttp://www.podcastcentral.com/
Podcast DirectoriesPodcast Directories
Podsafe MusicPodsafe Music
The Podsafe Music Network http://music.podshow.com/Podsafe Audio http://www.podsafeaudio.com/Garage Band http://www.garageband.com/
Sound effectsSound effects
A1 Free Sound Effects http://www.a1freesoundeffects.com/Sound Effects Library http://www.sound-effects-library.com/Sound Dogs http://www.sounddogs.com/Partners in Rhyme http://www.partnersinrhyme.com/
A sampling of business podcastsA sampling of business podcasts
Amazon http://www.amazon.com/gp/gss/detail/10840/104-3191986-6116755Bloomberg Media http://www.bloomberg.com/media/podcast/Cisco Systems http://newsroom.cisco.com/dlls/podcasts/audio_feeds.htmlDeloitte http://www.deloitte.com/dtt/article/0%2C1002%2Ccid%25253D105840%2C00.htmlGeneral Motors http://fastlane.gmblogs.com/podcast/gm_fastlane_podcast.xmlIntuit http://intuit.podasp.com/Macromediahttp://weblogs.macromedia.com/podcast/archives/2005/06/macromedia_podc.htmlMcDonalds http://www.mcdonalds.com/corp/podcasts.htmlNASA http://www.nasa.gov/multimedia/podcasting/Peterson's http://www.petersons.com/podcasts/College testing companyPurinahttp://www.purina.com/downloads/Podcast.aspx?DCMP=RAC-PUR-Podcasts&HQS=HomeSimon & Schusterhttp://www.simonsays.com/
Listing of college and university podcasts http://www.oculture.com/2006/10/university_podc.html
Creating schools that work for all childrenCreating schools that work for all children
Intercultural Development Research AssociationIntercultural Development Research Association5815 Callaghan Road, Suite 1015815 Callaghan Road, Suite 101
San Antonio, Texas 78228San Antonio, Texas 78228
www.idra.orgwww.idra.org
[email protected] [email protected] 210.444.1710210.444.1710