podcasting in medical education
TRANSCRIPT
The Pritzker PodcastA novel way to communicate with medical school applicants
Ben Ferguson | Mary Bister
University of ChicagoResearch in Progress29 January 2009
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Podcasting in medical education
Ben Ferguson | Mary Bister
University of ChicagoResearch in Progress29 January 2009
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Outline
Introduction to podcasting
Growth of iPod and media player use
Growth of podcasts and expansion into new forms of supplementary media
Podcasting in (medical) education
The Pritzker Podcast
Listenership and listener responses
Potential for applications in other areas of medical education
The future of the Pritzker Podcast
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Disclaimers
We are not official representatives of the Pritzker School of Medicine.
We (mostly) do not make admissions, financial aid, or curriculum decisions.
We are probably less important than we are about to make ourselves sound.
We are mere medical students, as well as recent ancestors to the modern-day, struggling medical school applicant.
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Introduction to podcasting
iPOD + broadCAST
Series of downloadable audio or video episodes hosted on internet
Subscriptions using RSS feed (e.g. using iTunes)
Time- and place-shifted media consumption
Simple and very inexpensive to produce
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Introduction to podcasting
A podcast is a digital audio or video file that is:
episodic
downloadable
program-driven, mainly with a host and/or theme
convenient, usually via an automated feed with computer software
6Center for Journalism and Communication Research, University of Texas
Growth of iPod and media player use
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0%
20%
40%
60%
80%
12-17 18-24 25-34 35-44 45-54 55-64 65+
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24
34
5255
64
71
6
15
31
464851
73
6
14
24
383839
54
27
16
303031
42
Own iPod or Other MP3 Player
2006 2007 2008 2009
The Infinite Dial. Arbitron/Edison Media Research. Jan 2009.
9Kaiser Family Foundation / New York Times. 20 Jan 2010.
2009
2004 18%
76%
Percent of all 8- to 18-year-olds who own an iPod/MP3 player
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“That iPods are ‘in’ on college campuses might not surprise you. That Apple's portable music players are more popular than beer?
Now that's surprising.”
—USA Today, 2006
iPods knock over beer mugs. USA Today. 7 Jun 2006.
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93% of college students who own iPods use them every day
40% for 1-3 hours every day(~2.5 hours on average)
Ferguson et al. J Radio Stud. 2007;14(2):102-21.
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“By 2010 podcast audience growth is expected to reach a conservative 45 million users who will have ever listened to a podcast. Aggressive
estimates place this number closer to 75 million by this date.”
—Bridge Ratings
The Podcasting Outlook. Bridge Ratings. 12 Nov 2005.
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0%
5%
10%
15%
20%
25%
2006 2007 2008 2009
22%
18%
13%
11%
Audio Podcast Ever-Consumers
The Infinite Dial. Arbitron/Edison Media Research. Jan 2009.
0%
10%
20%
30%
40%
50%
2006 2007 2008 2009
43%
37%37%
22%
Aware of Audio Podcasts
Among 12+ population
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0%
5%
10%
15%
20%
25%
2006 2007 2008 2009
22%
18%
13%
11%
Audio Podcast Ever-Consumers
The Infinite Dial. Arbitron/Edison Media Research. Jan 2009.
~54 million people
0%
10%
20%
30%
40%
50%
2006 2007 2008 2009
43%
37%37%
22%
Aware of Audio Podcasts
Among 12+ population
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Access whenever I want
Content unavailable elsewhere
Portability
More control over content
Fewer commercials
Shorter content
0% 10% 20% 30% 40%
3%
9%
13%
13%
15%
35%
“What is the main reason you watch/listen to podcasts?”
The Podcast Consumer Revealed. Arbitron/Edison Media Research. Jan 2009.
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“You generally trust the hosts of the podcasts you watch/listen to.”
The Podcast Consumer Revealed. Arbitron/Edison Media Research. Jan 2009.
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“30% [of college students] create or listen to podcasts.”
—Experience, Inc., 2006
2006 Media Perception Survey. Experience, Inc. 19 Jul 2006.
The case for podcasting
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Podcasting’s expansion into supplementary media
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Podcasting in medicine and science
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Podcasting in medicine and science
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T O U R S T O P S1. Crimson Promenade2. Woods Quad3. Morgan Hall4. Bidgood Hall5. Bashinsky6. Bryant-Denny Stadium7. Reese-Phifer Hall8. Denny Chimes9. Corner of Quad10. Nott Hall 11. Gorgas Library12. Engineering Row13. Corner of Campus & 7th14. Lakeside Dining 15. Ferguson Plaza
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iTour Bama. http://itour.ua.edu
Podcasting in education
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Podcasting in medical education
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The Pritzker Podcast
Origins: Pritzker chats, science/medicine podcasts, growing role of social media and technology in medicine and medical education
Goals: transparency, informativeness, rapport
Cost: <$50 at outset, <$100/year
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The Pritzker Podcast
Means: USB headphones, free VoIP, free audio recording/editing software, free blogging/podcasting platforms, file hosting, domain registration
Topics: the application, tips and advice, FAQs, financial aid, interviewing, school features, research programs, updates
Interaction: email, SDN Forums, on-site questions, chat questions, word-of-mouth, Twitter, Facebook, FriendFeed, Google Voice
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This is the first use of podcasting in medical admissions.
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“A shapeshifting, virtual brochure that answers in depth frequently- and non-frequently-asked questions alike.”
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Joni
SkypeSkype
SkypeMary
Ben
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Joni
SkypeSkype
SkypeMary
Ben
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Listenership and listener responses
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39,151 unique downloads
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39,151 unique downloads
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(~1,500 per episode)
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“I drove almost six hours to my interview, and I found that listening to the podcasts was a great way to keep me awake during the drive as
well as a convenient way to get some more information about Pritzker.”
“I always felt like the application process was like smoke and mirrors, but hearing the words right out of the mouth of the admissions
personnel...made things much, much clearer.”
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“Your shows are informative and interesting, and have convinced me that Pritzker is right for me!...I’ve listened to upwards of 10 of your
podcasts. This has helped me prepare for this and all my interviews.”
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“The episode transcripts definitely helped me prepare for my interview and gave me a better sense of Pritzker's mission.”
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100% agreed or strongly agreed that Pritzker was accurately represented.
88% agreed or strongly agreed that the Pritzker Podcast encouraged their decision to attend.
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Applications in other areas of medical education?
Lecture recordings (audio/video; Pritzker/Bowman/Schwartz/Grand Rounds)
iTunesU
Residency/fellowship programs
Continuing medical education
Patient education/preventive medicine
Press/promotion/advertising/bragging
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The future of the Pritzker Podcast
Video tours/podcasts?
Forum?
Faculty profiles?
Lecture/seminar recordings?
Live broadcasts with chatrooms?
Augmented reality?
iPhone application?
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Thanks
Joni Krapec
David Owen
Sylvia Robertson
Holly Humphrey
Halina Brukner
Darrel Waggoner
Anthony Montag
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Laura Hodges
Colleen Plein
Becky Bielang
Erin Kirkham
Mac Walter
Mike Glista
Jeff Eisen
David Raleigh
Erica Sullivan
Mike Drazer
Katie Gielissen
Marcus Dahlstrom
Melanie Odeleye
Lucia Navar
Vinny Arora
Shalini Reddy
Leo Faoro
Herb Abelson
Thank you too.Questions?
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Resources
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Pritzker Podcasthttp://pritzkerpodcast.com
Podcasting: A Teaching with Technology White Paperhttp://www.cmu.edu/teaching/resources/PublicationsArchives/StudiesWhitepapers/
Podcasting_Jun07.pdf
A Podcast Primerhttp://www.radicaltrust.ca/2007/08/07/a-podcast-primer/
Making a Podcast (Apple)http://www.apple.com/itunes/podcasts/specs.html
The Podcasting Legal Guide (Creative Commons)http://wiki.creativecommons.org/Welcome_To_The_Podcasting_Legal_Guide