Principles of Management

Hatsun Group of Products

Asma Parveen S

2009506016

History:

• The Company was started by R. G. Chandramogan

• He discontinued his education early on to support his family.

• His family sold some property for 13,000 Rupees with which he started RG Chandramogan & Co in 1970.

• In 1986, RG Chandramogan & Co the firm was established as ‘Hatsun Agro Products Ltd

Career Stages

• 1970 : M/s. R.G. Chandramogan & Co. • 1978 : First Arun Ice creams Parlour.• 1986 : March- M/s. Hatsun Foods Private

Limited (HFPL) incorporated as a Private Limited Company

• 1991 : Ice cream Factory (Atlantic) • 2009: Started Arun Ice Cream Parlour in

Various parts of the country.

Motto:

Care doesn't stop with just consumers, through. We've built a strong relationship with our trade partners, marketing associates and even with our dairy farmers; it shows in the level of customer satisfaction that our products bring

Managing Globally:It has its branches in

USA, England, Brazil, Russia,

Korea,

South Africa, Australia

Highlights:

•  India's largest private sector company in the Dairy Industry

• Dairy ingredients exported to 38 countries in the American, Middle East and South East Asian Markets

• Holds  Quality Standard Certifications  ISO 9001 & ISO 22000

• Arun Ice creams, the Largest Selling Ice Cream in South India.

POLICIES:

• Adopting Quality and Food Safety Management System.

• Maintaining Timely Delivery.• Good working atmosphere and culture.• Communicating relevant food safety issues

throughout the food chain.• Ensuring best Quality Products and value for

Customer's money.

Business objectives

• Build Brands Worthy of Customers Trust• Maximize Return to all Stakeholders through

Continuous Improvement• Develop People to Deliver the Above

-The success of Arun Ice Creams has been taken as a case study in 2006 IIM-Ahemadabad .

ORGANISATION STRUCTURE:

1. Board of Directors.

2. Executive Directors

3. Non Executive Directors

4. Code of Conduct

BOARD OF DIRECTORS:

• The Board of Directors of the Company has an optimum combination of Executive and Non-Executive Directors

• The Company is managed by Managing Director, Joint Managing Director and Executive Director - subject to the superintendence, control and direction of the Board of Directors.

EXECUTIVE DIRECTORS:

• Shri R.G. Chandramogan, Chairman & Managing Director

• Shri K.S. Thanarajan, Joint Managing Director

• Shri C. Sathyan, Executive Director

NON - EXECUTIVE DIRECTORS:

• Shri. P.Vaidyanathan - he takes care of finance department.

• Shri. Kirti P Shah - he takes care of Marketing department.

• Shri. S.Thiagarajan - he also takes care of the finance department

• Shri. B. S.Mani - he takes care of the advertising department.

RECRUITMENT:

• They recruit rightly skilled individuals from all over the country and groom them to be successful professionals.

• We also offer our employees the opportunity to grow within the organization through our internal recruitment program.

Motivation And Satisfaction:

• Incentives were given to the employees based on their performance.

• Every month “Best Employee for the Month”

will be selected • There is free coupons for the employee like

arokya milks,ice cream coupons etc when they are awarded for best performance.

Planning Operations

White Gold Project:• Five acres of land for a farm fodder

production• A minimum of 25 animals, optimal is 30-40 • Agronomy and veterinary assistance from

first planning, to shed modelling, to animal selection, to feeding program. Free advice and direction every step of the way

• 24 hours green fodder and water

The Friend to Farmers

• Hatsun understands that its strength lies in consolidating its source – the dairy farmer

• Our development policies are always based on building a strong bond with the farmer.

Services:

• Introducing farmers to banks to help the financing

• Sending veterinary doctors to visit the farmers regularly

• Educating farmers breeds, cross fertilization, health care, and productivity

• Providing cattle feed at procurement costs and encourage farmers to cultivate fodder crops

• Conducting training camps, discussions and seminars for the farmers

Budget Control:

• INR 2127.30 lakhs in 1997-98.

• INR160470.90 lakhs in 2011-12.

Brands:

• Arokya Milk• Arun Ice-Creams• Hatsun Milk Products• Ibaco Ice-Creams• Hatsun

Products

Milk Products:

Butter Cooking Butter Rich Curd Lite Curd Classic Curd

Dairy Whitener Skimmed Milk Powder Paneer No Fat Milk Tonned Milk Variety Butter Milk

Success Secret:

Summary:

Despite cementing its position as the largest private sector dairy in India, Hatsun's philosophy is quite simple: Show a genuine care for the consumers.

This principle has propelled the company for over 4 decades, and it would like to believe that the same force will power Hatsun to greater heights in the coming years.

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