pond trade magazine...do damage to even thick liner. in this case, a variegated water reed grass...

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Serving Professionals in the Garden Pond IndustryServing Professionals in the Garden Pond Industry

Volume 15 Issue 4July/August 2010

Volume 15 Issue 4July/August 2010

US $6.95

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4 POND Trade Magazine pondtrademag.com

MagazinePOND TradeServing Professionals in the Garden Pond Industry

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9 Web Exclusive Articles

A peek at a few of the articles available exclusively on ourwebsite, www.PONDTradeMag.com. Topics like rainwaterharvesting, starting a pond shop, critter control and ponding forbirds. New articles are posted regularly. Check them out today.

10 Pond LeaksPart One – Initial Investigation TechniquesJamie Beyer, Midwest Waterscapes

Leaks can be tough to figure out, not only identifying whetherthere is a leak, but also, finding it. In Part I, our investigation willstart with the easily examined causes with a step-by-step locatingprocess. Includes techniques for avoiding leaks from the beginning.

13 Be Careful of the Plants You PlantNear Your PondChuck Baldwin

Be careful what you plant, especially near liner ponds. Roots cando damage to even thick liner. In this case, a variegated waterreed grass that has sharp pencil sized spikes, poked holesthrough a liner causing the pond to leak.

14 Want More Web Traffic?Content is King – Still!Pam Greiner, The Green Pen

An in-depth review of how important your website content is.Includes a summary of dos and don’t that you want to do for e-mail campaigns, social media and websites. What is an SEO?Update, update, update your site with quality content correctly.

20 Language of Koi – Kumonryu Change is Good!Joe Pawlak and Cindi Streb, Blackwater Creek Koi Farms, Inc.

Seeing is believing as they say and the Kumonryu (koo – mon –roo) variety of koi is probably the most fascinating of them all.See and learn how Kumonryu (translated means “Nine CrestedDragon”) are different from other koi varieties.

22 Six Tips for Forcing Yourself to Tacklea Dreaded TaskGretchen Rubin, The Happiness Project

Don’t let those dreaded tasks hang over your head; they willmake you feel drained and uneasy. You can learn to get themdone and in the long run you will be much happier. Here are sixhelpful techniques to tackle those hard to do tasks.

5POND Trade MagazineJuly/August 2010

July/August 2010Vo l ume 1 5 I s s u e 4

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24 COVER – MONSTER Pond Vicki Vaughan, Flat Rock Koi

Learn about the elements that went into building this monster pond –a 45,000-gal. behemoth in a natural setting with a large waterfall.What was paramount to the owner? Hiding the filter system, amongother things. Take a look at how this was accomplished and howthey overcame obstacles along the way.

POND Sources – New Section

26 Selecting the Right Filter MediaSean Roocroft, www.garden-pond-filters.com

What are the important elements to consider in choosing filter mediaand why. Do you know what Specific Surface Area is? This includesa quick overview of 24 different filter types; the media being usedtoday may amaze you.

30 The Key to Any Good Pond is its Filter SystemWho knew there were so many choices?Erik Tate, The Water Garden

There are many choices when it comes to filters. Here is a road mapto help you decide what kind of system to consider, depending onwhat you are building, your customer’s circumstances, andpreferences. Is one type enough or do you need more than one filterstyle to do the job?

35 POND Sources Directory: Filter & Filter Media Manufacturers and DistributorsNeed to find a filter? Here is a list of leading manufacturers anddistributors to get you started.

40 Your Success. Powered by SCORE.

SCORE– Service Corps Of Retired Executives, has many low cost oreven free services for your business. Get help on critical issuescompanies face every day, from business plans to sales training.

40 Upcoming Events41 POND Trade Marketplace42 Trade News45 Advertisers’ Index

Departments

6 QnA - Staining a Deck7 Publisher's Perspective

Tom Graham

46 Finishing Up – Mr. Kosaku Seki, Seki Koi FarmPhoto provided by Mamoru Kodama

Columns

See new and archived articles at www.pondtrademag.com

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POND Sources – New Section

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PublisherTom Graham 888/356-9895 [email protected]

EditorCindy Graham 760/[email protected]

Advertising SalesTom Graham 888/356-9895 [email protected]

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[email protected]

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PrinterSan Dieguito Publishers, Inc.

San Marcos, CA.

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POND Trade Magazine, ISSN 1949-0585 is a trade publication of TC Publishing, Inc. Material isselected for its interest to the koi and pond industries, and the publishers accept no responsibility for theaccuracy of content. Reproduction rights by written permission only.

POND Trade Magazine is published bi-monthly, starting in January, for $41.70 per year by TC Publishing, Inc., POND Trade Magazine, PO BOX 1985, Fallbrook, CA 92088-1985. Qualifiedapplicants may subscribe at no cost at www.pondtrademag.com. Periodical Postage is paid at Fallbrook,CA and additional offices. For new subscriptions, additional copies, and address changes please call760/451-2255 Pacific, or email [email protected]

POSTMASTER: Send address changes to: POND Trade Magazine, PO BOX 1985, Fallbrook, CA 92088-1985© TC Publishing, Inc., 2010

Advertising Policies: TC Publishing, Inc. reserves the right to refuse to publish any ad. Submission of an ad to TC Publishing does not constitute a commitment by TC Publishing, Inc. to publish it. Publication of an ad does notconstitute an agreement for continued publication. TC Publishing, Inc. will not be liable for failure to publish an ad asrequested or for more than one incorrect insertion of an ad. In the event of an error or omission in printing or publicationof an ad, TC Publishing, Inc.'s liability shall be limited to an adjustment for the cost of the space occupied by the error,with maximum liability being cancellation of the cost of the first incorrect advertisement or republication of the correctadvertisement. Under no circumstances shall TC Publishing, Inc. be liable for consequential damages of any kind.

Question

Greetings PT. We will need to clean, sand and stain our deck and gazebothis summer. The problem is the deck and gazebo wrap around our fish pond.What are the do's and don'ts to refinishing the decking and not finishing offmy fish? Thanks, Mark

Answer

Knowing what the deck is stained with presently could be important.Keep all sawdust out of the pond, especially if the wood is pressure treated.An oil based stain is probably better than water based because it off gassesmore quickly. All prep and stain work should be done when there is no threatof precipitation and the pond should be covered in plastic to keep debris andstain from getting into the pond. Pressure washing is better than sanding. Ifthey cover the pond with plastic be sure to put slats across and aerate well. Iwould check with the manufacturer before applying the stain.

Vicki Vaughan, Flat Rock Koi, www.flatrockkoi.com

If you are moving or going to move, pleaseupdate your address with us.

There should be a subscription numberprinted on the address section of the front cover. The format will look something like this,CZN0000012345. It is CZN followed by 10 digits.

You can email your changes [email protected]. Pleaseinclude the CZN number and your OLD Zip-code, as well as the new address in youremail. Please also include the zip + 4 if you know it.

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QnA – Staining a Deck


Publisher’s Perspective

Tom GrahamPublisher

AtlanticL to R: James Lavery, Tom Graham, Jeff Weemhoff

and Bill Lynne

Alpine Corporation L to R: Robby Soofer and Tom Graham

Highland Rim Aquatic Plant FertilizerL to R: Jennifer Nelson, Sarah Allgire,Tom Graham and Cindy Graham

Also at the Hardware Show –Aquascape Designs, Inc. Picture Not Available


You Have Choices, We Have Info

Pond contractors and retailers have choices to make. A big one iswhat brands and classes of products to sell and use. The decisionsyou make can have a profound impact on your day-to-

day business.POND Sources is our answer. When you are selecting what products

to sell, are you considering all that is available? Take Filtration. How doyou decide what kind of filtration to recommend and install for yourclients? Do you have a variety of solutions for the different needs andwants of your different prospects, or do you decline the sale for clientswhose desires don't fit the product lines you provide. (There is no rightor wrong answer here.)

The point is, do you know your options, and are you ok with your limitations?

In this issue, we are Launching POND Sources, a section thatfocuses on pond equipment and supplies, one category at a time.Included are articles about the products, and contact information forleading manufacturers and distributors that sell those products. Thisway you know your options. Will this help you bid more jobs, or expandyour store inventory? We hope so.

While walking the Hardware Show in Las Vegas recently, we metup with some of the leading manufacturers in our business, so we hadto take a moment for a quick snapshot.

Happy selling. a


This beautiful 260 page book explores over 50leading Japanese Koi Farms with informationyou won’t find anywhere else.

Distributed by Gardenside PublicationsCall 888/356-9895 • [email protected]

KODAMA’S New Koi Book KODAMA’S New Koi Book Now Available Now Available –– Order TodayOrder Today

“This book is an indispensable additionfor any serious koi keeper's library....The title ‘Koishi’ is spot on.Koi Teacher.”– Bob Winkler,

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“Koi produced by the various farms are skillfully analyzed to better define what is unique about their characteristics” – Dick Benbow, 30 Year Koi Hobbyist

“I would highly recommend readingthis book." – Mark Bodycott, USA Koi

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Call for quantity, retail and distributor pricing

Request info at www.pondtrademag.com/infocard/ # 251 # 262‰

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Rainwater HarvestingMike GarciaEnviropondswww.enviroponds.com

Mike Garcia took that unneeded swim-ming pool in his backyard and converted it toa Rainwater Harvesting System. Read aboutthe transformation that took place.

Predator Control – Otters: Unwanted VisitorsRandy LeFeverBlue Ridge Fish Hatcherywww.blueridgekoi.com

What does over four miles of fencing have to do with koi? Otters: UnwantedVisitors. Read how Blue Ridge Fish Hatchery dealt with their predator problem.

Thinking of Starting a Pond Shop?Chris MooreRetired Owner of Moorehaven Water Gardens

It’s one thing to open a “pond shop,”but what is important is to have an invitingenvironment to attract your customers tonew areas and new ideas. Learn from aPond Shop veteran what it is like to have asuccessful retail outlet.

Helping Those withWater Features to Deal withDroughtMike GarciaEnviropondswww.enviroponds.com

In view of recent serious droughtconditions, what can be done to savewater if one has a water feature? Hereare some of the simple solutions wecan do to keep our water featuresgoing during a drought. These tipsamount to having our cake andeating it too.

Editors note: at the time this waswritten, the most serious droughtconditions, surprisingly, were on theHawaii’s Big Island. That doesn’tmean we should not be prepared, ortake for granted the water in our waterfeatures. Please take the time to readMike Garcia’s article.

Pamela J. Stephens SchlettStephens Aquatic Service, Inc.www.sasponds.com

The article includes a how-to on turning yourcustomer’s pond into the “bird mecca of the neighborhood.” There are tips onwater, food, shelter and safety. There is a list of recommended plants. Find thisarticle online today. a

The newest website article “Ponding

for the Birds and Butterflies”


by Jamie BeyerMidwest Waterscapes

Avery common question that many clients will ask is“how much evaporation can occur in a watergarden?” The client suspects that a leak is occurring,

or hoping that, just maybe, it is merely evaporating “fast.”Leaks in any type of water body can be tough to figure out,

not only to identify whether there is a leak, but also, how tofind it. This is especially true when the leak is relatively slow.Most people fear that it could be a leak, but want desperatelyto believe that it is evaporation, so that is the question they askfirst. Water costs keep rising and a leak, even a slow one, cancreate a lot of expense that can be avoided. These expenses canalso include wasted pond chemicals, bacterial additions andalgal blooms. The importance of identifying and finding a leakhas to take priority for clients. I will be discussing leaks inflexible lined ponds in two parts. Both parts will be a step-by-step investigation of leaks. In Part I, our investigation will startwith the easily examined causes which are, thankfully, the mostlikely. In Part II we will then proceed to the more difficult tofind causes of leaks. Both parts of the article will deal withtechniques for avoiding leaks to start with.

So how fast is evaporation? Depends – of course, this isalways the answer but it is especially true with a pond’sevaporation. It depends on how hot it is, how windy it is, theamount of pond surface area, how high and how fast the wateris being pumped and even the number of plants in the pond.An increase in any one of these can increase the evaporationrate. When moisture is evaporated through plant leaves it iscalled transpiration, but the end result is that water is still beinglost from the pond at a faster rate than if there were no plants.

Generally speaking a pond level drop of 1˝ in 24 hourscould be a possible very fast evaporation rate. However, Iwould suspect a pond leak, especially if it was a cool calmspring day without much plant growth in the pond yet. I dolike to observe for a few days to make a determination as towhether the drop is consistent over the period. Of course, arain received during this “test” period could confuse the issue.

Automatic fill valves can really complicate the issue ofwhether or not a pond is leaking. A pond owner can go foryears without noticing a small leak, or even a moderate one, ifthe automatic fill is always in service. Of course, at the end ofthe month an exceptionally high water bill can be a clear

Water splashing out of the pond can create a huge loss ofwater. Inspecting any point where the water is beingpumped around the pond are easy investigations for

potential leaks. In this case all of the splash that is created has flexible liner under it.


indication of a leak. In this case, the leak will have to be largeenough to show a noticeable change in the amount of waterused for a client to suspect one.

It is important to have the option of isolating the automaticfill with an easily accessible valve. Then periodically throughoutthe season the auto fill is shut off for a week or so to determineif there is a leak. Tell the client that, whenever the pond needsfilling, to open the isolation valve and then close it later. Thiscould be the next day or week, whatever is convenient. The autofill is still a very necessary accessory for a pond for the simplefact that if the pond is filled with a garden hose, a person willeventually forget and leave the hose running. If left long enoughit can be lethal to the fish and to the ecosystem because ofchlorinated water. This is a catastrophe to anyone that owns apond. Eventually this will happen to almost everybody that fillswith a simple garden hose. Recognizing this, a lot of smartponders without an auto fill are utilizing a water timer attachedto their garden hose.

Okay, once a leak is strongly suspected, there is a step-by-step locating process to go through next. Some leaks are moreobvious than others so we look for the obvious ones first. Leaksare a relatively easy find in flexible liner ponds compared toearth and concrete lined ponds. This is one of the reasons welike to use the flexible stuff.

Always suspect water splashing out of the pond, especiallyif there is a fountain in the pond or a high waterfall. The watercould be wind-blown or is being splashed outside the edge ofthe pond. So, inspect the entire perimeter of the pond lookingfor wet areas outside of the pond. Look closely - it does not takemuch of a splash to create a loss of water. Where there are wetrocks or wet leaves there needs to be liner under them to makesure the water is contained.

Fountains of various types can create conditions wheresome of the water shooting out into the air is blown out of thepond or water collection area. Not all of the water is returningto the pond, so you have a loss of water. A vertical fountainshould be pumped at a maximum height of 1/2 of the width ofthe pond or water collection area. For a 10´ wide pond, thefountain height should be no higher than 5´. Even this is toohigh in very windy areas, so a fountain will need to be adjustedfor local conditions. Just make sure all the water is returningback to the collection area of the pond or feature, even whenthe client is not around.

Continuing the investigation, go around the entireperimeter of the pond and stream looking for a leak where threecommon mistakes could have been made in the constructionphase. The liner may have sagged due to settling of the grade.Enough drop may have not been provided along the edge gradeto the eventual water level. Finally, the liner could have beencut too short when being trimmed, or simply, the liner was notlarge enough to begin with.

In the construction phase of streams and ponds wherebackfill is used to bring the grade up, a huge mistake iscommonly made. The soil backfill under the filter falls box,skimmer box and around the edge of the pond or streambedmay not be properly packed. This is vital to the properconstruction of a pond. In areas of greater than 6˝ to 12˝ ofbackfill a jumping jack packer or heavy piece of equipmentshould be used to pack the soil in the fill areas. Most do-it-yourselfers and inexperienced installers do not know theimportance of this step. It is common for these areas to thensettle causing the liner to sag, which often results in a leak.This can occur over a several year period. The freeze/thaw cycleenhances this settling during winters where the ground freezes.

Rocks are moved to determine if water is leaking outside the edge of the stream. The soil is inspected and found

to be muddy in this location.

Upon closer inspection it is found that there was not enoughdrop from the surrounding grade to the water level in the

stream. The water was so close to the edge that roots from surrounding plant material had grown into the

water and was wicking water out of the pond.


Burrowing animals can chew through liner and cause huge leaks. In this case, meadow voles have chewed holes in an area

well above water level. However, it would not take much for them tomove and chew holes under the water line. These voles were

removed before any more damage could be done.

The perimeter leaks can also be caused by notproviding enough drop between the water level ofthe stream or pond and the actual grade of thesurrounding soil. To aggravate the situation, a streamcan be partially blocked with debris or ice, therebycausing water to back up and overflow the sides ofthe stream.

Cutting the liner too short or not having enoughliner to bring up to the surrounding grade aremistakes that happen with inexperience. A foot ortwo of excess liner should be left along the edge ofthe entire water feature and be folded back underitself. This is a very inexpensive technique to insurethere is enough liner, even if areas settle or enoughdrop is not provided. With extra liner available, a fixcan easily be made by pulling up the excess andbringing in some fill soil.

Initially, an “investigative cruise” of the edge isdone without a lot of moving of rocks to make aquick determination if one of the constructionmistakes could be the cause of a leak. In the cruise alot of poking and some moving of rocks is donewhere the water is close to the edge. Look for highmoisture areas. However, the mulch may not be weton top but a little digging with a finger may reveal asuspect area. In finding an area like this, do more

dismantling of the spot to make a betterdetermination. It is not necessary todismantle an entire pond’s edge toeventually find a relatively easily foundedge overflow.

So far, all investigative techniqueshave been easy and can be done quicklywithout many tools using simpleobservations. We have discussed andeliminated the relatively simple leaks,like wind blown water and edge settling.

In Part II of this article, we willgraduate to the next level of leakdetection. We will look in detail at all possible leak points in a flexible lined pond, and talk about ways to avoid them. a


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Jamie Beyer, Midwest WaterscapesBoone, [email protected]

Author


Sent as a letter to the Editor.

by Chuck Baldwin

I just thought it might be worthmentioning to your readers. Iplanted a variegated water reed grass

(Variegated Phragmites) in my pond a few years ago (obtained from a pondsupply place near us). I had it in asubmerged pot. It seeded at the edge ofmy pond, and not knowing any better,thinking it looked great, I left it alone.

After about four years, I decided toclean out the pond and completelydrained it. To my dismay I found severalholes with sharp points protrudingthrough the liner (30 mil EDPM).

After determining that it was somekind of plant, I pulled up the liner anddiscovered large (pencil diameter size)runners going completely from one sideto the other side of the pond underneaththe liner, with these needle sharpprotrusions (much like a sharp pencil andjust as hard) coming from the runners,pushing up against and through theunderside of the liner. I've had to removeall these 'roots' (hope I've gotten themall) and replaced the liner.

Variegated Phragmites

Needless to say I won't allow this inmy pond anymore or anywhere aroundthe edge of the pond. You might want tocaution your readers about using this grass(or at least find some way of controlling it

as I should have). The cost of linerreplacement, as well as having to removeand replace the border rock, was high andshouldn't have been needed. a

Request info at www.pondtrademag.com/infocard/ # 210

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Be Careful of the Plants You Plant Near Your Pond


by Pam GreinerThe Green Pen

Words are funny things. Sometimes the way a wordsounds isn’t how it is spelled, even if our teachersdid say to ‘sound it out’. Sometimes words can

have more than one meaning. Sometimes words can be beautifuland poetic, capturing a heart or soul. Sometimes they can beused to inflict pain, the kind that scars the heart and soul.

When it comes to your business, words may be moreimportant than you know and can wield the same powers tocapture or harm your customers, or significantly impact theirperception of you. You use them as part of your copy or contenton your website, on your social media, in your emailcampaigns, on your signs, commercials, and in yourinteractions with your (hopeful) customers and clients. I think of my mother and her voice reminding me to ‘choosemy words carefully’, meaning that depending on the situation,I could get myself into big trouble if I speak before I think.

This old saying holds true in developing your Brand andthe marketing that supports it. Planning is critical in developingcontent. In this context, ‘content’ is different than ‘copy’ in thatcopy refers to elements of advertising such as brochures, ads,commercials, etc... My focus on content is geared towardscreating a user friendly experience through the internet whichwill help users find solutions to what they are looking for andcreate conversations. Seems simple, right? Not exactly. The jobof a copy writer is much different than a content strategist inthat the latter has to consider many factors that make theinternet truly unique when it comes to its audience andadvertising, marketing, and branding all the while being awareof keywords, links, page structure, and so on, and so on…

Whatever element you are working on, there are threeimportant questions you need to answer:

1. What is your goal?2. What will the reader/visitor want to know?3. How can you develop & engage in a conversation (create

a call-to-action)?

The answers will be different for everyone. You may noticethat I didn’t add, ‘What do you want them to know?’ There isa reason for that – the answer to that question really doesn’tmatter. You need to provide the reader/visitor with theinformation THEY want to know and are looking for.

A website developer worth his salt holds true to a phraseoften used in the industry, ‘Content is King.’ There is nosubstitute for sufficient, unique, meaningful, and sought after

content (which also includes images and videos). So, I’m nowgoing to give you a few tips in developing your own content fordifferent elements of your online marketing. First let’s tackleemail campaigns and Social Media.

Email Campaigns are those mailings that you send out to a targeted group with one, or, several messages or topics. Inthese communications Don’t:

Be long winded. An email blast should be one topic witha specific purpose & target audience. Try to keep a newsletterto three main topics and keep your paragraphs short, 250 wordsshould be the max. If you need to, link to your website ‘for moreinformation.’ Use the sidebar for quick tidbits, for example,“Come see our new display pond at…,” or “Refer a friend &receive a finny friend (value $50).”

Steal. I hate scraped content. Somehow with the growth ofthe Internet there is also a growth in plagiarism. Just becauseyou read it on the web doesn’t mean you can take theinformation (copy and paste) and use it as your own. It isstealing. Period. Don’t do it. It ruins your credibility. At the veryleast, ask the writer for permission to use it and make sure youcite that person in your newsletter. The best thing to do is writethe content yourself (unique content). If you are notcomfortable with doing that, work with a content strategist whocan take your ideas and information and put them into ameaningful article.

Use bad pictures.Make sure that when your campaign isdelivered the image will be clear and not grainy, out of focus,or too small. Oh yeah. Don’t steal those either.

Talk about yourself. That’s great. You just went to aconference and won some award that no one else has ever heardof before. That information really doesn’t do anything for thereader of a newsletter or email blast. Save it for a press release.That’s where it belongs (if it’s actual news).

My last article, in POND Trade Magazine’s May/June issue,tackled how to create email campaigns and avoid ending up inthe dreaded SPAM folder, make sure you read that again as allof that information fits in here as well.

Social Media is such a new and constantly evolving part of online interactions and marketing. But when it comes to yourbusiness, the approach is much different than your personalendeavors.

Whether you Tweet, Facebook, or get LinkedIn, the firstthing you have to do is ask yourself what you are trying toaccomplish on these platforms. Define your goals and setparameters for your ‘conversation’. Yes. I said conversation. Itis called ‘Social Media’ for a very good reason. The intent is forthe users to actually be SOCIAL.


Also, it is nice to have ‘Friends’ and‘Fans’ (or ‘Like’ now other pages) of yourcolleagues & peers, but are they reallygoing to make you money? NO. Youneed to be ‘friends’ with your customers& potential customers. (It is a matter ofdebate with me as to whether it is betterfor our industry, not all industries, to haveyour business set up as a personal page orfan page. I recommend devoting time toboth equally and determining which oneis more successful for you.) For me & mythoughts for our industry (small businessin particular), most likely your ‘fan’ pageswill not attract fans the way a celebrity’spage will, or a large restaurant chain, or alocal popular hangout and does not havethe same comedic appeal as the ‘I don’tknow Where Waldo is, nor do I care’page. It is easier to request ‘friends’ thanrecommend a page. This is somethingyou have to consider when utilizing theseapplications. When you do get social,please Don’t:

Advertise. Your Tweets, StatusUpdates, etc… should not be a constantopportunity to talk about your latest saleor promotion. In our industry, it oftenalso means talking about your latestproject or going on a rant about thequality of your work. It just won’t workfor the reader and they will tune out.

Bring Jesus to that table. Soundsharsh I know but religion and business arenot things that mix well. Rememberseparation of church and state? Thefounding fathers knew it too. Whichbrings me to…

Talk about which way you lean. Idon’t care if you are on the far left, farright, or stuck in the middle, politicallyspeaking that is. And your customersshouldn’t care either. And, if they do, youdon’t really want them to know in casethey are the polar opposite. Politics andreligion polarize people and that is notsomething you want to do whencommunicating for your business.

Get personal. What I mean is (onFacebook, MySpace, etc…), don’t useyour personal page as your business page


‰

and vice-versa. Your customers don’t wantto know the intimate details of your lifeand relationships. Have a separate page foreach and keep it that way. For both emailcampaigns and Social Media, Do:

KISS (Keep It Simple Stupid).Don’t get all technical on youraudience. Write things in a way theywill understand.Give out valuable information.Talk about things that matter to

your customers. Yes, they willOCCASIONALLY want to knowwhat sales you have going on, butreally they want to know how to getthe most out of your products &services in a non-salesy way. The key to this is really understandingyour audience.Link. Provide links to websites andarticles that will be valuable to yourfans and friends. Let them know


that you are constantly on thelookout for information for themand that you are a valuable resourceto them.Be Brief. No further explanationneeded. This is very, very importantin email campaigns.Be Consistent.The hardest thing ismaking the commitment that onceyou start, you keep it going. Ifpeople start following you in Social

Media and like what you have to say,they will look for your posts. Thesame thing applies to emailcampaigns. A well done newsletterwill be anxiously awaited by itsrecipients.

Website Content is a bit different. Inmy mind this is truly where ‘Content isKing.’ Where there is bad content, thereis anarchy.


My secret weapon (and this is top-secret information) for developingwebsite content is (drum roll please…)THE OUTLINE.

It is something we all learned to doin school. We take information and weput it into outline form so that we canorganize the information in a way thatmakes sense. The same can be appliedto developing your website content.Here is an example:

I. Home Pagea. About Us

i. Our Companyii. Meet Our Staffiii. Our Locations

b. Productsi. Pond Suppliesii. Lightingiii. Pond Plants

c. Servicesi. Pondsii. Pondless Waterfallsiii. Rainwater Harvestingiv. Maintenance

d. Resourcesi. Pond Care Tipsii. FAQ

e. Contact Usi. Contact Us Form

When developing a site I firmlybelieve this is the first step to developinga GREAT website. Forget colors, or logoplacement, or font size (although theyare important too). To be blunt, if yourcontent sucks, so does your website. Itwill be a one-time visit. Your visitors willsee everything they need to see the firsttime they go there and then not havemuch reason to go back.

What does this mean? It meansyour website, your CONTENT, is aconstant work-in-progress. It issomething you should update at leastonce a month at a minimum. It issomething that should grow with yourbusiness, it should be your bestsalesperson & showroom, and it should


be a valuable resource to your customers and any other visitors.One of the best examples that I know of in the industry is StoneForest Materials http://stoneforest.net . (Disclaimer: Yes. Mycompany did it and I am biased. But, it really is good.) Whatmakes this site great is that they work on it constantly. Updates,new pages, new content, new pictures, new events, new news,new products, new programs, new features, and lots more.

All of these updates and phases to development also meanthat you have to plan. I know I say that in probably every articleI write, but that is because it is one thing that is vital to anysuccessful marketing plan and the one thing that small businessesrarely do or do well.

Once you have a general outline, you can start filling ininformation. Short, descriptive paragraphs are best. You want tobe able to say exactly what you want the visitor to know withoutdragging it out. Remember, the Internet is FAST. People moveand navigate quickly through a site doing more skimming thanreading in search of exactly what they are looking for and quickto move on to the next site. Also, while filling in the information,you may see gaps in the content, things you haven’t consideredand want to let people know about your company. This is goodbecause you can either fill it in now or plan to use that contentlater in future phases and updates to the site.

Outlining your information can also help determine thenavigation of your site which will help the visitor find theinformation they want and need quickly and easily. Once youhave developed the content for your site,it will also help you determine where you want to add information down theroad in future phases of your website orin updates.

There is another benefit to goodcontent and updates to your website:organic Search Engine Optimization(SEO). Search Engines love to seerelevant and fresh content. Equallyimportant is UNIQUE content. For allof those in the industry who (wrongly)believe that they can take informationfrom a source, change the city, state, andzip or add a couple of words and it willpass as good content, the search enginesknow it and may penalize you for it.Creating unique content and adding to itwill increase your search engine rankings.So before you spend money hiring a SEOprofessional, first take a look at your siteand see what changes you can makeyourself over a period of six months andbe sure to track your results during that


‰


Pam Greiner founded The GreenPen five years ago as the result of apassion for gardening and theenvironment. Focused on providing online, and

off, marketing solutions, our activeclient list includes several con-tractors, retailers, and distributorsacross the country. Our advice isregularly sought by many othercontractors and businesses in theGreen Industry, as well as otherindustries. Our services haveincluded developing a variety ofmarketing materials for our clientsincluding brochures, newsletters, aswell as logo design, brandinginitiatives, and Web design &development. Additionally, we helpour clients develop cost-effectivemarketing and e-marketing plans.

Pam can be reached [email protected]

or 215-313-0183

time (Google Analytics is a great tool, aslong as you actually use it).

As I have said before, you MUSTupdate your website regularly if you wantto get the best results from it. But, if you

Request info at www.pondtrademag.com/infocard/ # 205 # 212‰‰

have done your updates and are still notgetting the results you’re looking for, first speak to your site’s developer for suggestions then go to a SEO pro-fessional. (Please note that I hold good,

qualified, and reputable SEO pro-fessionals in high regard. When you havealready optimized your content, they area valuable resource.) And, don’t forget to promote your website and drive trafficto it.

No matter what you are developing,or who you are talking to, the words youchoose can define you in either a goodway or a bad way. Remember to chooseyour words carefully to help build yourBrand and your business.

Resources

For more information on SocialMedia, Read: Social Media MarketingMadness by Pamela Greiner in PONDTrade Magazine’s July/August 2009 Issue.Or visit: www.pondtrademag.com/

articles/ar-60 For more information on Search EngineOptimization, visit: www.seomoz.org

a

About theAuthor



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by Joe Pawlak and Cindi StrebBlackwater Creek Koi Farms, Inc.

Seeing is believing as they say and the Kumonryu (koo – mon –roo)variety of koi is probably the most fascinating of them all. If there was ever a fun koi this is it, a magician of sorts in your

own backyard.The most exciting part of the changing pattern of a Kumonryu is that you

just never know what you’re going to see the next time you look in your pond.This doitsu (scaleless) or German type koi exhibits an ever-changing color

combination of white and black. Patterns and shades of color vary from solid whiteor solid black to interesting almost Orca whale type markings.


Legend has it that the Kumonryu name was derived froma dragon transforming into a cloud racing through the sky.Kumonryu means “Nine Crested Dragon.”

Variations of Kumonryu are the Beni Kumonryu (red andblack) and the Kikokuryu (metallic Kumonryu). The BeniKumonryu is a cross of Kumonryu and Kohaku. One train ofthought is that breeding a Shusui and Matsukawa Bakke willgive you a beautiful Kumonryu.

What you see is not what you get. The unstable sumi(black) provides the basis for the pattern changes. If you likechange and surprise this is the koi for you. I like to have a fewin my pond to see how each of them progress over the sameperiod of time.

This ever-changing beauty is a unique addition to yourpond and will have your friends asking where they can get one.There is nothing typical about this koi. Just when you thoughtlast month’s pattern was fantastic it changes to something even greater.

Snow white and midnight black combinations with uniquepatterns make this a spectacular koi. The snow white and blue-like colors will astound you (the blue being the up andcoming sumi). You end up having a magical surprise each timeit changes.

Adding this koi variety to your pond will give you years offun and pleasure. a

Joe Pawlak is the founder ofBlackwater Creek Koi Farms Inc., a group of three farms locatedthroughout Florida. He has ex-perience raising over 30 varieties ofkoi on an annual basis. Butterfly koiproduction is a passion for Joe. “Ifit’s a challenge, I really want to doit. Family, Business, and Koi are acombination I truly love.” Joe is also President NOGGA –

National Ornamental GoldfishGrowers Association.

Reach him at www.koisale.com or Koiretailer.com

Co-Author Cindi Streb is the Executive Administrator,Blackwater Creek Koi Farm

About the Authors

Joe multitasking - he is talking onhis cell phone, while seining

a mud pond


by Gretchen RubinThe Happiness Project

It's a Secret of Adulthood: Happiness doesn't always makeme feel happy. Often, I know I'd be happier if I do somethingI really don't feel like doing. Making that phone call. Dealing

with tech support. Writing that email. Going to the gym. Those dreaded tasks hang over my head, though; they

make me feel drained and uneasy. I've learned that I'm muchhappier, in the long run, if I try to tackle them as soon aspossible, rather than allowing myself to push them off.

Here are some strategies I use:

1. Do it first thing in the morning. If you’re dreadingdoing something, you’re going to be able to think of morecreative excuses as the day goes along. One of my TwelveCommandments is “Do it now.” No delay is the best way.

2. If you find yourself putting off a task that you tryto do several times a week, do it EVERY day. When I was planning my blog, I envisioned posting two or threetimes a week. Then a blogging friend convinced me that no, I should post every day. As counter-intuitive as it sounds, I've found that it’s easier to do it every day(well, except Sundays) than fewer times each week.There’s no dithering, there’s no juggling. I know I have

to post, so I do. If you’re finding it hard to go for a walkfour times a week, try going every day.

3. Have someone keep you company. Studies show thatwe enjoy practically every activity more when we’re withother people. Having a friend along can be a distraction,a source of reassurance, or just moral support.

4. Make preparations, assemble the proper tools.Cleanoff your desk, get the phone number, find the file. I oftenfind that when I’m dreading a task, it helps me to feelprepared. There's a wonderful term that chefs use: mis-en-place, French for "everything in its place." It describesthe preparation done before starting to cook: gatheringingredients and implements, chopping, measuring, etc.Mis-en-place is preparation, but it’s also a state of mind;mis-en-placemeans you have everything at the ready, withno need to run out to the store or begin a frantic searchfor a sifter. You’re truly ready to begin to work.

5. Commit. We’ve all heard the advice to write downyour goals. This really works, so force yourself to do it.Usually this advice relates to long-term goals, but it workswith short-term goals, too. On the top of a piece of paper,write, “By the end of today, April 7, I will have _____.”This also gives you the thrill of crossing a task off yourlist. (See next.)


6. Remind yourself that finishing a dreaded task istremendously energizing. Studies show that hitting agoal releases chemicals in the brain that give youpleasure. If you’re feeling blue, although the last thingyou feel like doing is something you don’t feel likedoing, push yourself. You’ll get a big lift from it.

True confession: even as I'm writing this article, at thisvery minute, I'm putting off two dreaded tasks! I will write nomore until I do them.

tick...tick...tick...tick...

Okay, they're done! It took a total of seven minutes, andI'd been procrastinating for days. Phew. I feel great.

How about you? Have you found any helpful techniquesto get yourself to tackle a dreaded task? a

I'm Gretchen Rubin. I started out as alawyer. At Yale Law School, I was editor-in-chief of the Yale Law Journal and won a writingprize. I went on to clerk for Justice Sandra DayO’Connor on the U.S. Supreme Court. I had a great experience in law, but I realized that what

I really wanted to do was to write. Since making theswitch, I’ve published four books. I’m currently workingon The Happiness Project. It will hit the shelves in January2010 (Harper). Raised in Kansas City, I now live in New York City with

my husband and two young daughters. My only hobbies are reading and writing—and helping

other people clean out their closets. I’m left-handed, ter-rible at sports, tone-deaf, a constant hair-twister, andafraid to drive. I talk to my parents and my sister all thetime, and I live around the corner from my in-laws.

EMAIL ME [email protected] ME ON TWITTER - gretchenrubinABOUT MY BOOKS - Profane Waste, Forty Ways to Look

at Winston Churchill, Forty Ways to Look At JFK and PowerMoney Fame Sex: a Users’ Guide

About the AuthorRequest info at www.pondtrademag.com/infocard/ # 234 # 219‰

‰

by Vicki VaughanFlat Rock Koi

45,000-gal natural pond. The main waterfall rock is 14´ long. The filter vault is underneath

the grass with the bonsai tree on top.

Our client has taken a great deal of time andexpense to develop his estate and theconcealment of the filtration system was

paramount. To date we have been commissioned to install atotal of seven ponds for this particular client at a single location.

The pond types range from strictly formalto the pond we are elaborating on today –a very natural pond with a large waterfall.

We devised a reinforced masonry filterhouse that could be located close to thepond and allow for massive filtrationwithout distraction from the beautifulgrounds. The filter house is accessed via adoorway that is carefully hidden. Thereinforced concrete roof is 2´ undergroundand is covered with sod.

This pond required massive filtrationas the owner planned to stock it with 75to 80 Japanese koi that range from 20˝ to40˝. It was also important to the ownerthat we inflict minimal damage to thegrounds as we installed the pond. (Let’snot make things easy!)

The resulting pond required a 50´ by100´ liner. The sidewalls are reinforcedconcrete block with a concrete apron.There are five Rhino 2 air dome bottomdrains and five Noniche skimmers.


Filter Vault is simular tothis one. (Not actual)


Flat Rock Koi, LLC is locatedin Watkinsville, GA. The farmproduces domestic koi and bringsin several shipments every yearof high quality Japanese fish. Weraise water plants as well asJapanese maples. In addition, there is a bonsai nurserywith everything from finished bonsai, pre bonsai, potsand custom soil blends.

Vicki Vaughan706-769-8951www.flatrockkoi.com

About the Author

The filter pit has two huge vortexes – each being fed bytwo bottom drains. The fifth bottom drain goes to a Koi Campsolids separator.

The pond has three 9 cubic foot bead filters. It has a 600-gal fluidized bioreactor. Then to polish things off, the pond iskept gin clear with a 1500-watt stainless steel UV.

There are a total of seven 1/2 horse pumps – four serviceall the filters and the remaining three provide a 1˝ laminar flowof water over a 14´ waterfall stone.

Many of the rocks used around the pond exceed two tons.On the property is a well that allows for trickle flow thru 24hours a day.

The excavation was accomplished with a track hoe andbobcat with careful relocation of the soil to other parts of theproperty. A crew of eight people completed this project in four weeks. a


by Sean Roocroftwww.garden-pond-filters.com

W hen choosing a pond filter media to use in abiological pond filter it is essential to considerthe Specific Surface Area (SSA). The higher the

biomedia’s SSA, the more effective it will be in colonizingnitrifying bacteria. In essence, the role of any pond biofilter isto convert ammonia, produced by fish waste, excess fish foodand decaying vegetation into much less harmful nitrate in aprocess known as the Nitrogen Cycle. Any biological filter isonly as good as the bio media used. The higher the numberof beneficial bacteria living on the pond filter media thebetter quality the pond water will be. By selecting a pondbiomedia with a high SSA you will in time save yourself andyour clients, a lot of time and $$$.

Choice of Pond Filter Media is Important

When selecting media, the SSA helps you decide howmuch media volume you will need to process the fish loadyou are expecting in the pond. If a media has a low SSA, youwill need to have more of it. This may not be a bad thing,depending on how much space you have available, and howimportant ease and frequency of cleaning is to your client.Ease of cleaning is different for every media, so that may bemore important to your client than how much space mustbe set aside to house the media.

It is the bacteria living on the media that do the work.Keeping them healthy is vital.

Look after the beneficial bacteria living on thebiomedia, as failure to do so can have very negative effectson the water quality within your pond. Minimize thepotential for growing unhealthy or unwanted bacteria inyour pond by staying away from anaerobic conditions as faras possible (low oxygen conditions).

Pond water conditions and low oxygen levels easilyaffect beneficial pond filter bacteria. (Lack of oxygen foreight hours will result in total eradication of the coloniesliving on the pond filter media.) It can take several weeks oreven more for the colonies to reform on your pond filtermedia. Nitrobacter and Nitrosomonas are pH specific and dobest in water with a pH between 7.5 and 8.6. They arefurther affected by temperature and chemicals added to thepond water.

(Also see box – The Nitrogen Cycle Process.)

Filter Media by Brand (that the author has accumulated over the years)

Aqua Ultraviolet 8.5lb White Pond Filter Media

Aqua Ultraviolet Ultra Bio Media is afiltration media with a very high bio filmsurface that offers superior bacterialadhesion and colonization. Features ...Excellent flow-through within the media ...Patented "Y" shaped media. AquaUltraviolet Ultra Pond Filter Material is apremier choice for biological filtration.

Atlantic Filter Falls BioBag Pond Filter Media

Atlantic Filter Falls BioBagcomes with 1 cubic foot of Bio TechFilter Media. Promotes the growth ofwater filtering bacteria.

Bacti Twist Pond Filter Media

This black, spiral shaped plastic filter media has beendesigned for filtration in garden ponds andother aquatic systems. Loose fill media willfit into any filter box or pond filter, includingup-flow filters, trickling biofilters andpressurized filter systems. This filter mediaprovides a large surface area of 95 square footof space per cubic foot for beneficial bacteriato colonize. Each cubic foot of Black BactiTwist Pond Filter Material is packaged in a black nylon meshbag. Bacti Twist comes in different widths, depending on thewater flow desired, as well as the colors black or white.

Bio-Bale

From the large Aquaculture industry to the home hobbyist,Bio-Bale is the filter media of choice for professionals. Simple in

concept, Bio-Bale owes its extremeeffectiveness to its high surface areaversus volume and its unique surfacetexture. With 250 square feet ofsurface area per cubic foot and 33square feet per gallon, Bio-Balecannot be matched. Bio-Bale isproduced from one continuous piece

of F.D.A. approved, non-toxic plastic designed specifically forCPR. Bio-Bale is measured precisely by computer to achieve a

Selecting the Right Pond Filter Media?


consistent surface area. VERSATILITY Bio-Bale's uniquestructure allows it to be used in any size or shape biologicalfilter, making it ideal for custom or commercial filters. Becauseit is actually a single continuous strip of inert plastic, cleaningand handling it is easy.

Bio Wave Media

The Bio Wave Media is high quality, energy efficient, andhigh performing. They are designed topreserve the delicate useful bacteriaduring backwash, and to provide a largesurface area for the bacteria to live andflourish. Use the Sinking Media to makeyour own filter or replace the sand in asand filter. They work well with 2-Speedwater pumps. Switch on High Speed for higher pressure filter-cleaning purpose only, and use the Low-Speed for dailyoperation. For a single Low-Speed pump, use an air blower tohelp push the air into the water.

BIO-ACTIVE Stone Media by Matala

This media is a highly porous stone ceramic media withincredible surface area. Bio-Activecontains literally acres of surface areaper cubic foot. The stone is ideal foruse in trickle aerating towers similarto the BAKI shower or as asubmerged bed. The mineralcomposition will refresh and polishyour water. Use it as a final stage after Matala filter pads tostabilize your ponds chemistry and replenish minerals.Available in five different sizes.

Biomate Solids Biological MediaBalls Ceramic Sphere Biomedia

BioMate Refillable Media Ballsprovides maximum surface area withthe greatest possible mix of air andwater. Cultivates nitrifying bacteria.Promotes gas exchange, increasesdissolved oxygen levels and removes harmful gases. Will notclog with organic matter. Manufactured from the highest gradeof thermoplastic material. Each ball is approximately 1.5˝ indiameter and is totally inert and non-leaching; containers are1-gallon size. This ceramic sphere pond filter media is availableas ... Biomate Carbon Purify Aerate 75 Piece ... Biomate FoamClean Aerate 75 Piece ... Biomate Ceramic Biological Aerate 75Piece ... Biomate Filter Boost Combo Ceramic Carbon Balls ...Biomate Solids Biological Aerate 225 Piece.

Blagdon Pro Ceramic Biological Media

Blagdon Pro Ceramic Bio Media isideal for multi chamber filters,shower/trickle filters, and box and pressure

filter systems. Designed to support high fish stocking density.Enables high growth rate feeding regime. Very high surfacearea ceramic bio media. Extreme porosity. Size: rib length27mm/1.063˝ width 31mm/1.22˝

EasyPro Bio Balls Black Plastic Pond Biomedia

Easy Pro Bio Balls is a loose plastic biofilter media that willform to any shape and is hard, so it willnot compact. Ideal media for deepapplications where compaction is aconcern. Bio Balls are buoyant so tricklefilter applications are best. Bio-Balls are1.5˝ in diameter. Easy Pro Bio Balls PondFilter Media is available in the following sizes ... EasyPro BioBalls 1 CU FT ... EasyPro Bio Balls 4.50 Cubic FT.

EasyPro Bio Blox Cheap Pond Biomedia

Easy Pro Bio Blox Pond Filter Media is an ultra highsurface area media that is created from a variety of differentfilter thicknesses and densities. Bio-Tech is a loose fill media that isinexpensive and ideal for filling largefilters. Use a mesh bag to hold Bio-Tech for easy handling. Approximately525 sq. ft. of surface area per cubicfoot. Easy Pro Bio Blox available sizes ... Easy Pro Bio Blox 1CU FT ... Easy Pro Bio Blox 24 CU FT.

Emperor Aquatics FilterClay Media

FilterClay Media combines its 4-8 mmsize, specific weight and shape to helpeliminate media-packing inside the filter.Additionally, FilterClay’s porous skin andcore make for ideal bio-filtrationconditions.

Filter Brushes

Japanese in origin they are suited forboth mechanical and biologicalfiltration. As pond water passes througha series of brushes, the bristles filter outsuspended solids, while providing amplesurface area where the nitrifying bacteriacan colonize and thrive. Cleaning of the filter brushes is a simpletask of removing them from the filter and shaking them out.Remember not to use tap water to rinse them, as this will onlyserve to reduce or eliminate the beneficial bacteria, which isgrowing on the brush.

Fishmate Supra Pond Filter Media (ALFAGROG in UK)

A porous inert filter media possessingover 100 times the biological surface area ofconventional plastic media and suitable foruse with all ponds and aquariums.

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maintain healthy, biological conditions by removing toxicammonia and nitrites. Easy to clean. Laguna BioMax PondFilter Media is supplied in a 350g Box.

Matala Round 22˝ Roll Filter Media

Matala Round Roll Filter Media is 22˝ in diameter and fitsmost whiskey barrel style biological pond filters. (Sevendiameters are available: 22˝; 24˝; 27˝; 30˝; 37˝; 42˝ and 48˝.)The Black Matala® can be used as a support grate for otherlayers of media due to its verysturdy and open design. In asettling chamber the Black willslow down and trap very largeparticles and hair algae. Whenyou use the Black or GreenMatala® filter mats for solids’filtering you may use thegarden hose to spray clean them. The dirt falls off very easily.Matala Round Roll Filter Media is available in the followingspecifications and colors... Black Super Coarse … GreenCoarse … Blue Fine … Grey Super Fine.

Matala Pond Filter Media Sheets

Matala Pond Filter Media Sheets arean extremely durable and hardwearing bio-filter media. This versatile pond filtermedia can be used in bio-filters, settling tanks, and pondpump pre-filters. Simply cut to size using a pair of scissors or

serrated kitchen knife. Matala FilterMedia Sheets are available in either HalfSheets or Full Sheets and in the followingcolors ... Black Super Coarse ... GreenCoarse ... Blue Fine ... Grey Super Fine

Misty Mountain’s Bio-mate Bio-mate is a long lasting hardy

synthetic and affordable. It is easy to cleanand works perfectly with our nationallyknown biological media, fish floss. A full1.5 inches thick. It iseasy to cut to fitmost existing filters;i.e. waterfall boxes,enclosed, pressure,up flow, down flow,and side flow. Expectmany seasons of easy cleaning with thismedia. The ease of cleaning is due to theclosed cell design that does not allowdebris to imbed into the media.

Open Cell FoamReticulated polyurethane foam is a

versatile material that can be fabricated orcombined with other materials into

Blue Thumb Dist., MI------------ 888-619-3474Castle & Carmel, CA-------------- 866-422-9445Discount Pond Supply, VA------- 800-979-0999EasyPro Pond Products, MI---- 800-448-3873

Pond Wise, AL-------------------- 256-859-0123Patio Ponds, MD----------------- 301-874-8440Sea Life Designs, CA------------- 949-376-3550Water Landscape Supply, IA---- 515-266-8181MATALA WATER TECHNOLOGY CO., LTD.Tel:+886-4 2630-4015 Email:[email protected]

For Products and your local dealer information:MATALA USA www.matalausa.com www.hakkoairpumps.com

Stainless Steel UVC Water PumpPond Vacuum II Bio-Active Stone

Biosteps 10 & Waterfall

Think Progressive !

The #1 filter media for Koi Ponds

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Bio-Active Stone

New

GC Tek Alpha ONE Plastic Filter Media Beads

GC Tek Alpha ONE plastic Filter Media Beads float. Themore buoyancy that the beads have – the better. To increasebuoyancy the manufacturer has added air to each individualbead during the manufacturing process. GC Tek Alpha OnePlastic Filter Media Beads will stay as close as possible to thetop of the filter during backwash. The surface of the bead isdimpled to add more surface area, onwhich beneficial bacteria can colonize.

GC Tek BioGems AquabeadFloating Bead Filter Media

These biological floating plasticfilter media beads are filled with airduring the manufacturing process. These beads will stay asclose as possible to the top of the filter during backwash. Thesurface of the bead is dimpled to add more surface area, onwhich beneficial bacteria can colonize. GC Tek BioGems FilterMedia available Sizes ... BioGems 0.25 CU FT Bead FilterMedia ... BioGems 0.50 CU FT Bead Filter Media ...BioGems O.75 CU FT Bead Filter Media ... BioGems 1 CUFT Bead Filter Media.

Laguna BioMax Pond Filter Media

Laguna BioMax Biological Filter Mediaprovides a large surface area for beneficialnitrifying bacteria to colonize. Helps to


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virtually any configuration. It isused on, in, or around productsserving consumers, business,industry, health care, research, andthe military. How does polyurethanefoam become reticulated? It issubjected to a proprietary processinside a specially designed vessel using heat and pressure tocreate flexible skeletal foam structures without cell membranes.Open cell foam has a large amount of surface area forbeneficial biological capacity.

Polymat

White polyester fibers matted into a2˝ thick material. Use as a second stage inyour pre-filter or as a bio-filter media. Anexcellent versatile media. Washable forrepeated use.

Savio Springflo Pond Filter Media

Savio Springflo Bio-filter Media is a polypropylene andcalcium carbonate ribbon. Theembossed diamond pattern createsmillions of dimples to rapidly secureand develop beneficial pond biofilterbacteria. This low filter media is easyto use and maintain. Benefits include:Resists channeling ... Resists cloggingand compaction. Each box provides 180 square foot of surfacearea. Savio Springflo Bio-filter Media fills 2 to 3 cubic ft.

Savio Springflo Pond Biomedia Mesh Bag

Savio Springflo Pond Filter Biomediais available as a mesh bag system thatmakes it possible to use Savio Springflohybrid technology in a variety of filters.The Savio Springflo Pond Biomedia MeshBag can be used to update any competitivefilter that operates with bio balls, lavarock, or filter mat.

EDITOR's Note: Momotaro Koi Farm of Japan sells ahighly regarded media, known as Bacteria House. It has a veryhigh surface area, popularized for use in their Bakki Showerfilter system.

Conclusion

When considering a media for a filter system, be sure tolook into all the characteristics of the media. Does it float, orsink? What do you need to build into your system to clean it?Air jets, water jets, bottom drains or backflush plumbing.Every commercially available media will work to some degreefor a period of time. How it performs over time is as muchabout the design of the filter you put it in, as the media itself.Do your homework and it will be time well spent. a

The following two equations show the chemicalprocess required in order for conversion of ammonia bybeneficial bacteria (Nitrosomonas and Nitrobacter). Notethe large quantities of oxygen needed.

For Nitrosomonas: 55NH4++ 76O2 + 109HCO3- ---> C5H7O2N + 54NO2- + 57H2O + 104H2CO3

For Nitrobacter: 400NO2- + NH4+ + 4H2CO3 +HCO3- + 195O2 ---> C5H7O2N + 3H2O + 400NO3-

An important point to note is the large volumes ofoxygen needed. This factor is further compounded inwarmer climates, such as those found in the southernstates of the USA. As pond water temperatures increase itbecomes increasingly more difficult for oxygen to dissolvein the water. 4.3 mg of oxygen is required by Nitrosomonasand Nitrobacter beneficial bacteria when converting 1 mgof ammonia into nitrates.

A garden fish pond is a living, breathing system whereonly a few degrees rise in pond water temperature resultsin the following sequence of events: Warmer water resultsin increased koi and pond fish metabolic rates, resultingin a higher need for food, which results in more biologicalwaste, which places a greater load on the biologicalfiltration efforts of your pond filter.

Koi living in warm pond water may excrete between50 and 100 mg of ammonia per kg of body weight per day.That is an awful lot of NH3 (ammonia). The level ofammonia is further increased by the amount of wasteproduced by koi as they eat. Koi are extremely ravenousfish and will consume large amounts of food, given achance. This solid waste will start to decompose on yourpond floor, giving off ammonia.

Sean Roocroft, located in Manchester,England, works as an enquiry analyst for aleading UK – based mailing company andis a part-time water gardening enthusiastand fish geek. Over the past six years he has developeda website that has become a leading source ofinformation to help pondkeepers and water gardenersall over the world, particularly in the USA and UK.

He has a regular newsletter, which you can signup for by visiting his website at:

www.garden-pond-filters.com.

About the Author

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The Nitrogen Cycle Process


Erik TateThe Water Garden

W hen looking for a filter system there are manythings to consider. As a builder you want asystem that is not too difficult to install but if

you want referrals your main concern should be a filtersystem that works well and makes your client happy. Yourclient will be happy if their pond water is mostly clear, theirfish are healthy, and they don’t have to spend hoursmaintaining a system when they would rather be spendingtheir time relaxing around the pond. Some builders get intoa cookie cutter routine of building water gardens and use thesame equipment on every job without considering all theiroptions to make a better pond.

In order to choose the right system you need to know afew things about your client as well as the pond andenvironment it is going into.

If you are building a waterfall that is mainly to beenjoyed for the sound and beauty of the waterfall itself withno fish and a small pond or disappearing water feature, itwould be silly to install a large biological filter. About theonly filtration you may need is one to remove particles fromthe pond. A prefilter or canister filter may be all that isneeded. And if your project is to build a koi pond then youbetter make sure to include plenty of biological andmechanical filtration. You may well want to use anultraviolet sterilizer as well.

Most water features will include a mixture of two or threeof the following types of filters for a complete filtration system.

Canister Pressurized Filters

Models include Tetra’s Clear Choice. These canisterfilters often have foam media functioning as bothmechanical and biological filtration, but cleaning of debrismay interfere with biological filtration. These are usuallyused with low to medium flow pumps. Cleaning is typicallydone manually by removing and washing the filter media.These filters are usually small and require fairly frequentcleaning, but are a suitable add-on to small existing ponds orfor very small ponds.

Bead & Similar Pressurized Filters

Models include Aqua Ultraviolet’s Ultima II andAquaDyne. These pressurized filters are often used in koi

ponds or heavily stocked watergardens. With both mechanicaland biological filtration in oneunit this can be the primary filterin most ponds. This is probablythe easiest filter to retrofit to anexisting pond. They are easy toclean with the turn of a valve andcan be placed above or belowwater level.

Although easy to clean, ifthey are neglected then problemsawait as the media can clog andrender backwashing ineffective. Pumps need higher pressurein order to adequately backwash the filter media and preventclogging. Some use built-in blowers to move the mediaaround with a less powerful pump,which will require access to anelectrical outlet. Some bead filtersare also designed to be self cleaning.

While most bead filters arepressurized, build using aswimming pool style vessel, thereare a few exceptions. Most notableis the Nexus by Evolution Aqua.This filter uses media in an open air chamber, that isfluidized instead of packed. The chamber is infused with airto keep the media moving and maintain maximum oxygenfor the bacteria.

Waterfall Filters

Models includeAtlantic’s FilterFallsand Aquascape’sBioFalls. Placed abovewater level these unitshave a smooth weir tohelp create thewaterfall. Water oftenenters the filter near the bottom and flows up through thefilter media. Common media used in waterfall filters includeplastic ribbon, bio-balls or filter mats. To clean, the mediausually needs to be removed and can be messy. However,with a good pre-filter before the pump-an open media like

The Key to Any Good Pond is its FiltrationWho knew there were so many choices?

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ribbon does not need frequent cleaning and can be a veryeffective biological filter.

Box Filters

Models include Matala’s Biosteps and Litek’s multi-chamber systems. Water usually flows through various stagesof filter media effectively providing both mechanical andbiological filtration in a series configuration. Sincemechanical filtration needs more frequent cleaning, it can becleaned separately from the bio media, leaving the biologicalpads untouched for stable filtration. In some systems, themedia needs to be removed. In others it can be compressedwithin the filter itself allowing the dirty water to be drainedout. These filters need to be placed at the high point of thesystem and gravity flow out.

Barrel Filters

Barrel filters are systems that are usually DIY projects.Often made from a 55 gallon plastic drum or similarcontainer, water is typically pumped into the bottom, then itup-flows though various possible filter materials allowing amixture of mechanical and biological filtration. Cleaning canbe messy unless special blowers and bottom drains areincluded in the design. These filters are also placed at thehigh point and rely on gravity to discharge.

In-Pond Filter

These filters include those from Pondmaster or may be ahomemade bucket filter. While these filters are usuallyinexpensive and easy to install, maintenance can be astruggle. To clean, you must reach down into the bottom ofthe pond to retrieve the filter, then pull out the media. In-pond filters are usually installed by the homeowner.Professionals will avoid these except on very small pondswith low fish stocking.

Skimmer Filters

Many models are on the market including those bySavio, Aquascapes, and Atlantic. As the name suggestsskimmers skim water from the surface of the pond. Thissuction draws surface debris into the skimmer’s basket ornet. Deep ponds would also benefit from a bottom drain toimprove circulation. A skimmer greatly reduces pondmaintenance and makes submersible pump service easiersince the pump is more accessible, when cleaning a skimmeryour hands barely get wet. Some skimmers also have a filtermat for increased mechanical filtration.

Bog Filters

Also called plant filters, veggie-filters or phyto-filters, bogfilters are usually used as supplemental filtration as it wouldgenerally take about 25% of the pond size to be adequate asa stand-alone filter. Obviously this depends greatly on the

fish stocking level of the pond. The water should flowsomewhat slowly though a heavily planted bog. The plantsare usually placed in gravel or artificial aquatic soil. Amanifold placed under the planting substrate helps ensuresufficient flow through all parts of the bog area. Good flow

through entire bog is critical to avoid stagnation. Filtration isslow to take off in the spring as it dependent on the growthof the plants. A bog filter is a great add-on to a koi pond.Not only does it allow the koi keeper to also keep someaquatic plants, but the plants will be using nitrates andminimizing the need for water changes.

Specialty Koi Pond SystemsSophisticated Koi keepers may opt for what could be

described as exotic or high end filter systems. Examples arethe Bakki Shower, a trickle tower, or fluidized bed filters.

The Bakki Shower comes from Momotaro in Japan,and uses their Bacteria House media. The shower consists oflong trays of media, with holes on the bottom, stacked oneatop the other. There is space between the trays to allow thewater to splash and originate, thus the name.

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Trickle Towers are an oldtechnology, and usually DIY, where abarrel or tube is set vertically, filledwith media, often bio-balls, and thewater is sprayed slowly from the top.The water is drained quickly from thebottom so the media is neversubmerged.

The Fluidized Bed is most oftenseen in aquarium applications, and isappreciated for its massive surface area.Large and small systems are alsocommon in high density aquaculture,but are rare in koi pond applications.

Conclusion

While most of these filter systemscan be scaled to fit most any pond size,they have varied strengths andweaknesses, including footprintrequired, power requirements, and easeand frequency of cleaning. Whenadvising a client what system to use ontheir pond, be sure to discuss all thevariables, so they have the best possiblelikelihood of long-term satisfactionwith their pond. a


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Erik Tateoperates The Water Garden, LLC.The company was started in1987 by his parents, Randall &Karen. Having grown up in thepond industry, a passion forwater gardening becameingrained in who Erik is. Basedin Chattanooga, TN, The WaterGarden is a distributor of qualitypond supplies.

The Water Garden5212 Austin RdChattanooga, TN 37343423.870.2838 Fax 423.870.3382www.WaterGarden.com

About theAuthor

Request info at www.pondtrademag.com/infocard/ # 253 ‰



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MANUFACTURERS

Filtration

Alpine CorporationCorporate Office: 877/710-0162

alpine4u.comSee ad on page 37.

Ani-Mate Inc.936/760-4333

Anjon-Manufacturinganjonmfg.com

Atlantic Water Gardens

4494 Orchard Street

Mantua, OH 44255

330/274-8317

[email protected]

www.atlanticwatergardens.com

With over 20 years of expertise in the design

and manufacture of water garden products,

the Atlantic name has become synonymous

with innovation and value. We are excited

about the many new product lines intro-

duced in 2010 including our environmentally

friendly BioCuda pond treatments, our in-

credibly strong one-piece Pro FastFalls, our

high power SOL compact spotlights, our

Fountain Basins that have been designed for

easier water feature installation as well as our

new Triton Check Valve - the only universal

check valve designed exclusively for the

water garden industry. (infocard 215)

Aqua Artaquaart.com

Aquaculture Systems

Technologiesbeadfilters.com

Aquascape, Inc901 Aqualand Way

St. Charles, IL 60174

866/877-6637 (US)

566/766-3426 (CAN)

www.aquascapeinc.com

[email protected] event ad on page 47.

Aquatic Systems & Resourceswww.asr4ponds.com

See ad on page 12.

Aqua Ultraviolet

42371 Avenida Alvarado Bldg B

Temecula, CA 92590-3446

951/296-3480

[email protected]

www.aquaultraviolet.com

Cal Pumpwww.calpumpstore.com

Crosstimber Koiwww.crosstimberkoi.com

Danner Manufacturing Inc.www.dannermfg.com

Easy Pro Pond Products4385 E 110th St

Grant, MI 49327-9333

231/834-7720

[email protected]

www.easypropondproducts.comSee ad on page 34.

Emperor Aquatics, Inc.www.emperoraquatics-pond.com

Evolution Aquawww.inmotionaquatics.comSee ad on page 35.

Fluid Art Technologies

www.fluidart.com

GC Tek

302 S Sandy Ln, Unit 5

Chandler, OK 74834-9134

866/712-7007

[email protected]

www.gctek.comSee ad on page 36.

Graystone Industries, Inc.4450 Duncan Bridge Rd

Cleveland, GA 30528

954-746-0033

www.graystoneindustries.com

Holmes Farm, Inc.117 Cronrath Rd

Barto, PA 19504-9215

610/845-7673

www.holmesfarm.comSee ad on page 38.

Koi Camp Aquariologywww.koicamp.com

Laguna Hagenwww.lagunaponds.com

Lifegard Aquaticswww.lifegardaquatics.com

Litek

13860 Benson Ct. Unit C

Chino, CA 91710

909/591-4977

[email protected]

www.litekco.comSee ad on page 33.

Little Giantwww.lgpc.com

Matala USA

23132 La Cadena Dr #A

Laguna Hills, CA 92653

949-273-8888

[email protected]

www.MatalaUSA.comSee ad on page 28. F

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Misty Mountain Aquaculturalwww.mistymountainkoi.com

Patio Ponds LTDwww.patioponds.com

Pondbuilder1430 Agricola Drive,

Saginaw, Michigan 48604

866/921-3779

www.pondbuilder.comSee business card

ad on page 41.

Pondliner.com7901 N Kickapoo

Shawnee, OK 74804

866/766-3548

www.pondliner.comSee ad on page 32.

Pondmaster Pond Productswww.pondmaster.com

Russell Technologies6848 180th Ave NE

Redmond, WA 98052

800-844-9314

www.russell-technologies.com

Sacramento Koiwww.sacramentokoi.com


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SAVIO Engineering, Incwww.savioeng.com

Seagate Filtrationwww.seagatefilters.com

Sicce USAwww.sicceus.com

SkagiTek Inc.www.koipondcentral.com

Aquaculture Systems

Technologieswww.beadfilters.com

Suburban Water Gardenswww.suburbanponds.com

Tetra800/423-6458

www.tetrrapond.com

TotalPondwww.total-pond.com

Filtration Media

Aqua Ultavioletwww.aquaultaviolet.com

Atlantic Watergardenswww.atlanticwatergardens.com

See listing under Filter page 35.

Ani-Mate, Inc.936/760-4333

Bacti-Twistwww.bactitwist.com

EasyPro Pond Products4385 East 110th Street

Grant, MI 49327

Sales Manager 231/834-7720 x239

www.easypropondproducts.comSee ad on page 34.

Emperor Aquatics, Inc.www.emperoraquatics-pond.com

GC Tek302 S Sandy Ln, Unit 5

Chandler, OK 74834-9134866/[email protected] ad on page 36.

Laguna Hagenwww.lagunaponds.com

Matala USA



949/273-8888

[email protected]

www.MatalaUSA.comSee ad on page 28.

Misty Mountain Aquaculturalwww.mistymountainkoi.com

SAVIO Engineering, Incwww.savioeng.com

Distributors

Anjon www.anjonmfg.com

Aquarium Life Support Systemswww.aqualifesupport.com

Aquarius Irrigation Supply, Inc.www.aquariussupply.com


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Aquascape of CTwww.neaquatics.com

Aquatic Eco-Systemswww.aquaticeco.com

Blue Thumb Distributing, Inc.5327 N. Michigan Rd.

Saginaw, Michigan 48604

888/619-3474

www.mipond.com

See Business Card ad page 41.

Castle and Carmel510/481-3000

Fourth Generation Nursery508/634-1914

Deep Discount Pond Supplywww.deepdiscountpondsupply.com

Holmes Farms, Inc.117 Cronrath Rd

Barto, PA 19504-9215

877/412-FARM (3276)

www.holmesfarm.com

[email protected] ad on this page.

Graystone Industries, Inc.4450 Duncan Bridge Rd

Cleveland, GA 30528

954-746-0033

graystoneindustries.com

Horizonwww.horizononline.com

Koi World Connectionwww.koiworldconnection.com

In-Motion Aquatics1250 W. Arrow Hwy

Upland, CA 91786

888/920-1944

[email protected]

www.inmotionaquatics.comSee ad on page 35.

Matala USA



ph 949-273-8888

[email protected]

www.MatalaUSA.comSee ad on page 28.


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NC Pondswww.ncponds.com

Pondliner.com7901 N Kickapoo

Shawnee, OK 74804

866/766-3548

www.pondliner.comSee ad on page 32.

The Asla Groupwww.relaxingdecor.com

The Water Garden LLC5212 Austin Road

Chattanooga, TN 37343

423/870-2838

www.watergarden.com

United Aquatics1 Eves Drive Suite 111

Marlton, New Jersey 08053

856/985 9339

www.unitedaq.comSee ad on page 36.

Water, Earth, Wind and Fire12461 Shallman St

Poway, CA 92064

888/291-1181 a

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www.pondtrademag.comRequest info/ # 269‰

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SCORE (Service Corps OfRetired Executives) is anonprofit association of more

than 12,000 business experts whovolunteer as mentors. SCORE offersfree mentoring and low-costworkshops nationwide. Call800/634-0245 for the SCORE officenear you or visit online atwww.score.org.

As a resource partner of the U.S.Small Business Administration,SCORE is a volunteer, non-profitorganization whose mission is topromote the success of smallbusinesses by offering free, expertadvice and consultation fromexperienced, highly successfulexecutives and entrepreneurs.

COUNSELING: SCORE'svolunteer counselors, comprised ofactive and retired business men andwomen, provide clients with free andconfidential business counseling.Counseling sessions can involvemultiple counselors, each offeringdifferent areas of expertise.Counseling can be conducted at theclient's place of business, at theSCORE chapter office or at one ofSCORE's many counseling centers.

WORKSHOPS: SCOREcounselors and representatives fromthe local business communityconduct a variety of regularlyscheduled, low-cost educationalworkshops that provide valuableinformation and techniques necessaryfor establishing and managing asuccessful business.

WOMEN'S PROGRAMS: Inaddition to counseling services andworkshops, SCORE provides womenbusiness owners and entrepreneurswith an outlet for networking andprofessional development bycoordinating frequent businessbreakfast programs on timely topicsrelated to small business.

BUSINESS LIBRARY: Withaccess to a wide variety of documents,templates, tools and resource links toassist you in starting or growing yourbusiness, the information providedhere covers a wide range of subjectsincluding initial business planning,capital sources, operating state-ments, governmental agencies, andmuch more.

Please visit www.score.org foradditional business resources or go tohttp://www.score.org/findscore tofind a counseling location near you.Small business workshops are alsoavailable 24/7 online at:www.score.org/online_courses.html.

Your Success. Powered by SCORE. July 22 – 23

EasyPro Pond Products Open HouseGrant, MIhttp://www.easypropondproducts.com/form/2010openhouse.htm

August 5 – 7Pondemonium 2010St. Charles, ILwww.pondemonium.orgSee ad on page 47.

August 20 – 2218th Holland Koi ShowArcen, The Netherlandswww.hollandkoishow.nl

September 16 – 19IWGS Symposium 2010San Angelo, TX The International Waterlily & Water Gardening Society (IWGS) www.iwgs.orgSee ad on page 3.

September 24 – 26Koi America 2010Westminster, MD • Koi, Goldfish, Vendors,and Speakers • www.makc.com

September 29 – 30Holmes Farm, Inc. Annual Trade ShowMacungie, PA Water Gardening and Pet Product LinesTo register: 877-412-3276

October 6 – 7AQUA 2010Telford, UKAQUA 2010 is the new, stand-alone, dedi-cated trade show for the water gardeningand aquatics industry.www.aquatelford.co.uk

October 6 – 83rd WaterSmart Innovations Conferenceand ExpositionLas Vegas, NVSouth Point Hotel and Conference Centerwww.WaterSmartInnovations.com

October 20 – 23IPPCA SeminarAtlanta, GAIPPCA - International Professional PondContractors Association, Annual Seminar.www.ippca.com

November 3 – 5International Pool|Spa|Patio ExpoLas Vegas, NVwww.poolspapatio.com

For complete listing information and additional events see our web sitewww.pondtrademag.com a

Upcoming EventsFor a complete list see our web site.

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Publications

Koi Collector’s PocketGuideThe Koi Collectors Pocket Guide,a handy compact fan folded,laminated card, featuring photosand descriptions of the major koi varieties. Sell or great gift.Call 760/451-2255.www.gardensidepubs.com

KOISHIby Mamoru KodamaThis beautiful 260 page bookexplores over 50 leading JapaneseKoi Farms with information youwon’t find anywhere else. Learnabout the breeders - creators ofLiving Jewels - of Japan.Call 760/451-2255.www.gardensidepubs.com

R.I.S.E. Methodby Rick BartelThe RISE Method a new bookpublished about truly naturalwater feature design andinstallation techniques. The WaterFeature Industry has been waitingfor such a quality book to finallybecome available to everyoneinterested in quality, naturalisticdesign and installation techniquesfor ponds, streams and waterfalls!Written by a 25 year experiencedindustry veteran and expert,"Certified Master Water FeatureSpecialist Rick Bartel." Basedupon Rick's ten year developmentof the industry popular RISEMethod of natural rock andboulder placement design andinstallation work revolvingaround Rick's amazing watercreations worldwide. Call 760/451-2255.www.gardensidepubs.com

KOI Collector’s

Pocket Guide

• Photos and descriptions

of over 40 top

varieties

• Illustrated

Glossary

• Pronunciation

Tips

Dimensions are 24" wide by 9" tall

Great

Sales Tool

Order online at

gardensidepubs.com/dealerpricing

or call 888-356-9895




Request info at www.pondtrademag.com/infocard/ # 264‰Request info at www.pondtrademag.com/infocard/ # 246‰

The New American Pond TM

"A Better Way to a Better Pond"[email protected] www.floatingwetlands.com


Trade News

Aquascape, Inc. announces its newand improved line of fish foods, ideal forall pond fish including koi and goldfish.Aquascape fish foods are scientificallyformulated to provide all pond fish withpremium quality nutrition at a great price.Quality ingredients, includingmultivitamins and stabilized vitamin C,provide superior nutrition and will not pollute pond water. Aquascape fishfoods are packaged in thick, re-sealable, foil bags.

Aquascape fish foods include Premium Cold Water Fish Food Pellets,Premium Color Enhancing Fish Food Pellets, Premium Staple Fish FoodPellets, and Premium Flake Fish Food. The new and improved fish foodswill not break apart and cloud the water, thereby keeping pond water cleanand clear.

Aquascape, Inc. 866-877-6637 (US) or 866-766-3426 (CAN).www.aquascapeinc.com

On The Job an innovative new skincare linefor men who work with their hands. On The JobHand Lotion –antiseptic/ moisturizer created toprotect and repair hands. On The Job HandCleaner – This high-performance cleaner removesdirt, grease, paint, and grime without pumice orother highly abrasive ingredients. A residualmoisturizer stays on clean skin leaving hands

flexible and healthy. On The Job Hand Armor – Thisbreathable polymer glove protects hands from dirt, grease, dust,and paint while keeping moisture in. Great for painters,gardeners, landscapers, or mechanics, it makes cleanup from dirt,grime, paint, and lubricants quicker and easier.

www.OnTheJob.com

This new mini kit is perfect for those wanting the soundof water but are short on space!

Kit includestwo res-cubes, pondliner, underlayment,waterfall spillway,pump vault, flexpipe, PVC glue,1500 gph directdrive pump andcheck valve assembly. List price under $540.00!

Easy Pro Pond Products 800-448-3873 www.EasyProPondProducts.com

Fertilizer Company Dives into Aquatics with AcquisitionWinchester Gardens provides a unique array of

alternative fertilizer products. Already offering avariety of fertilizer spikes and tablets, the company isnow branching into the world of aquatic gardening.Expanding its line, Winchester Gardens announcesthe acquisition of aquatic fertilizer product, HighlandRim Aquatic Plant Fertilizer.

This fast acting fertilizer is specially formulatedfor blooming aquatic plants. Its high phosphoruslevels and copper-free formula promote maximumblooming potential.

Unlike other aquatic fertilizers, Highland Rim tablets will notprematurely crumble or dissolve. These tablets also do not promotealgae blooms in ponds, and will not harm fish or other aquatic life.

With newly designed packaging it is now available in several sizes.Winchester Gardens is a family owned producer of fertilizers and otheroutdoor products. The company is proud to add Highland Rim AquaticPlant Fertilizer to its family of fertilizer products.

Winchester Gardenswww.highlandrimaquatics.com

TetraPond In-PondSkimmer has won theAmerican Pet ProductsAssociation’s award for BestPond Product at the GlobalPet Expo in Orlando.TheTetraPond In-PondSkimmer acts as a prefilterfor the filtration system and

is easy to install by simply placing it directly in thepond (no cutting of liner necessary). Use with flexibleliner and preformed ponds up to 1,000 gallons. The In-Pond Skimmer keeps the pond clean by skimmingdebris off the surface before it sinks and becomessludge. The TetraPond In-Pond Skimmer is compatiblewith TetraPond 550, 1000, and 1900 WGP seriespumps and the TetraPond Waterfall Filter.

TetraPond 1-800-526-0650www.TetraPond.com

Aquascape, Inc. Brings New and Improved Fish Food toPond Market

The NEW FISH MATE P7000 fish feeder(ref. 348), 7 litre food capacity, helps consumersensure that their fish are fed regular, controlledportions to maximize health and vitalitywithout the risk of over-feeding. Variable feedsizes (sticks or pellets) are dispensed at timesprogrammed by the consumer or on demand atthe touch of a button. The feeder is batteryoperated and has a 3 year guarantee. The Fish

Mate P7000 also has a unique unblock feature to ensureconstant on time feeding.

Pet Mate, Ltd. 1-800725-4333 • www.pet-mate.com

New Fish Mate P7000 Fish Feeder

TetraPond In-Pond Skimmer

Mini Just-A-Falls Kit

On the Job Skincare for Men

Please send Press Releases to [email protected]

Submissions are posted on pondtrademag.com as they are received.


Trade NewsNew Export Manager David Schwartz (no picture)David graduated from SUNY, Stony Brook with a BA degree.

He brings a global experience from his employment withTelephonics and has a retail business background. David will behandling the logistics for both air and sea shipments ofMICROBE-LIFT orders globally. Ecological Laboratories’Worldwide business is rapidly expanding and currently hascatalogues in all major languages….

Peter Kalessis – MicrobiologistPeter is responsible for culture

identification utilizing PCR andDNA sequencing technical scientificequipment and skills. He will also beresponsible for product qualitycontrol, management of stock culturebanks and new microbial productdevelopment, product improvementsand methodologies for determiningimpacts on environments.

Laura Wiktorek – Manager of its Freshwater and MarineAquatics Laboratory

Laura has a lifetimeexperience working in thisenvironment. Laura has a 125-galfish tank at home. Her parentsstarted a tropical fish business outof their home and have owned andoperated the J & J Tropical FishStore in Johnson City, NY (nearBinghamton) since 1972.

Ecological Laboratories, Inc. [email protected]

Ecological Laboratories, Inc. Hires Three New Employees

New Regular Strength of MinnFinn

Now available is the regular strength version of MinnFinnwhich has all of the same treatment characteristics as MinnFinnMax (POND Trade MagazinesOverall Champion Product ofthe Year) but is a non-hazardous material to ship andcan thus be sent anywhere,anytime at any speed in the US.

Regular strengthMinnFinn is a revolutionarynew treatment for your Koi and Goldfish - easy to use, effective atridding most parasites, including flukes, and external bacterialinfections often in one treatment. Imagine being able to treat fish,neutralize the treatment with NeuFinn and not have to worryabout water changes.

Regular strength MinnFinn is available in one liter bottlesand treats 2240 gallons of water. As with MinnFinn Max,MinnFinn also includes the NeuFinn neutralizer.

AquaFinn 800-955-0221www.minnfinnmax.com • www.aquafinn.net

Kasco Marine’s popular aerators &multiple pattern fountains are nowavailable in 230 Volt, 3-phase to helpyou provide aeration and displaysolutions for residential, commercial,and industrial locations. Sizes include2,3,5 and the new 7.5 horsepowermodels. The new 3-phase panel

includes: phase protection, lightning arrester, 24-hour timer, andfountains include a personnel rated GFCI and lighting circuit.Kasco’s continues to providing safe, efficient solutions formaintaining and improving water quality in ponds, lakes, marinas,and water treatment.

Kasco Marine, Inc. 715-262-4488 • www.kascomarine.com

Kasco’s New Line of 3 Phase Fountains and Aerators

Matala Water Technology is proud to announce a newhigh quality filter media, “Bio-Active” Stone Media. This

media is a highly porousstone ceramic media withincredible surface area. Bio-Active contains literally acresof surface area per cubic foot.

The star shape of themedia internal structureprovides excellentattachment sites for aerobic

bacteria to complete your biological filtration stage and willalso help reduce nitrates. Bacteria will colonize very quicklydue to the friendly internal structure.

The stone is ideal for use in trickle aerating towerssimilar to the BAKI shower or as a submerged bed. Themineral composition will refresh and polish your water. Use itas a final stage after Matala filter pads to stabilize your pondschemistry and replenish minerals. 5 different sizes.

Matala USA 949-273-8888 • www.matalausa.com

“BIO-ACTIVE” Stone Media

Ideal as a "back-up" solution for anyfailed pump. The Small PondBuilderaeration kit comes complete with pump,air stones and a 6 way valve making simplework during clean outs or temporaryholding of fish. Medium Aeration Kits aregreat for ponds up to 4,000 gallons and offer 4 air stones, selfweighted tubing and an air diffuser skid for easy installation.

Aeration Kits offer more diversity than just having a secondpump, with uses during pond clean outs, all season long forincreased oxygen levels, as well as during the winter for a low costand effective way to keep ice from forming on ponds. Retailers andcontractors alike have an opportunity for an extra sale that trulybenefits the pond owner, fish and the entire ecosystem of the pond.

PondBuilder 866-921-3779 • www.pondbuilder.com

New Pond Aeration Kit


Trade News

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and stay update with the latest trade news and articles.

Mars Fishcare Fills Territory Manager Role in North America

Mars Fishcare, North America Inc.is pleased and excited to announceWayne Yang joining their team asTerritory Manager of Arizona andportions of Southern California.Wayne has 20 years experience in

fishkeeping and 10 years sales experience. “In his new role Mr.Yang will compliment the existing sales force in North Americaby bringing his diverse skill set and experiences to the team; we’reexcited to fill this vital territory with a talented sales manager likeWayne,” commented Peter Struble Sales Director of NorthAmerica and Asia Pacific.

Mars Fishcare, North America Inc. has been a leader in thepet industry for more than 40 years, manufacturing hundreds ofquality products for aquariums and ponds under the brandnames of API®, RENA®, PondCare® and Aquarian®.

www.marsfishcare.com

Summer Blend™ • Will improvethe efficiency of your filter, regardless ofits size, by aiding in reducing the heavyBio-load during the summer months.Plus, it will give your filter the boost itneeds to keep your pond water non-toxicduring those hot summer spikes ofammonia and nitrite, by removing excessammonia and reducing fish waste • Reduces heterotrophic bacteria that tend to clog bio-filters • Keeps your pond water clear with its special blend of uniquesludge eating microbes which are 100% Natural, NO harshchemicals or medications. Safe for pets • Has been tested andproven in commercial situations with extreme environmentalconditions • Improves the health of your fish and helps stimulatetheir growth. Fresh, clean, ammonia and sludge free water meansstrong, healthy fish and that’s what Summer Blend™ delivers toyou all season!!

Two Sizes to Choose From 32 ounces (quart) treats up to5,000 gallons for FIVE months • 128 ounces (one gallon) treats upto 20,000 gallons for FIVE months

Also see Aqua Meds® Ulcer Aid Rx™ Treats Tough Bacterial Infections FAST! and Aqua Meds®– Summer WaterQuality Combo™

Aqua Meds® 1-888-864-6919 EST or e-mail [email protected]

Aqua Meds® Summer Blend™

SMART HO MLUV Sterilizers deliverdependable protectionagainst harmfulwaterborne pathogens,and clear nuisancewaterborne algae(green water) in pondsand water features ofup to 36,000 gallons.Each unit features high-quality, American-made UV lampsrated for 12,000 hours of useful lamp life (80% efficient after9,000 hours of operation) and a durable, “UV resistant” plasticconstruction that resists corrosion.

Emperor Aquatics, Inc. 610-970-0440www.emperoraquatics-pond.com

Glamos Wire Products, since1899, has introduced a SuperDuty plant support. Stackable,folds flat, very strong. Great forlarge growth, indoor and outdoordisplays, vines, tree protection. Seeour Lawn & Garden and ConcreteWire Forms on our web site. Madein U.S.A.

Glamos Wire Products 1-800-328-5062www.GlamosWire.com

Focus Industries, Inc.announces their ARROWand OMNI LED lamps!Not just one or twofixtures, but almost theentire line of FOCUSlights are LED NOW.The S.C. 1.5w OmniLED is comparable in

light output and color to a 10w Halogen (also available withcolor replacement diodes). The Arrow 4w MR16 LED in 12vand 120v is equivalent to a 20w Halogen MR16 in lightoutput and color and comes in flood or spot beam spreads.

Focus Industries 888-882-1350

Arrow and Omni LED Lamps

To see complete list of trade news go to http://www.pondtrademag.com/tradenews/

New Design for Bio-Security & Algae Control UV Sterilizers

New Super Duty Plant Support


Advertisers by Category Advertiser’s AlphabeticalID number for Online Info Cardwww.pondtrademag.com/infocard/

Aquatic and Terrestrial PlantsASR – Aquatic Systems & Resources, Inc. . . . . . . . . . . . . .18877/277-9376www.ASR4ponds.com

Equipment DistributorsEPDM Coatings . . . . . . . . . . . . . .12610/298-1989www.epdmcoatings.com

Holmes Farm, Inc. . . . . . . . . . . . .38610/845-7673www.holmesfarm.com

InMotion Aquatics . . . . . . . . . . . .34909/920-1944www.inmotionaquatics.com

Matala USA . . . . . . . . . . . . . . . .28949/376-3550www.MatalaUSA.com

Equipment ManufacturersAirmax Eco-Systems . . . . . . . . . .17866/424-7629www.airmaxeco.com

Alpine Corporation . . . . . . . . . . .37877/710-0162www.alpine4u.com

Easy Pro Pond Products . . . . . . . .34800/448-3873www.EasyProPondProducts.com

Firestone Specialty Products . . . . .16800/428-4442www.firestonesp.com/pt1

GC Tek . . . . . . . . . . . . . . . . . . .36866/712-7007www.gctek.com

Litek Composites Corp. . . . . . . . .33888/591-4901www.frpfiltertank.com

Multi-Duti Mfg., Inc.– Sequence . .19800/447-8342 x 22 & 23www.mdminc.com

Odyssey Systems . . . . . . . . . . . . .8949/498-9454www.muckvac.com

PolyTank . . . . . . . . . . . . . . . . . .32800/328-7659www.polydome.com

Pondliner.com . . . . . . . . . . . . . .32866/219-3561www.pondliner.com

Purity Pool . . . . . . . . . . . . . . . . .17800/257-1961www.puritypool.com

United Aquatics, LLC . . . . . . . . .36856/985-9339www.unitedaquatics.com

EventsAquascapes -Pondemonium . . . . .47866/877-6637www.pondemonium.com

IWGS – Symposium . . . . . . . . . . .3www.iwgs.org

Food ManufacturersAquatic Nutrition, Inc. . . . . . . . . .13352/357-0902www.aquaticnutrition.com

Mazuri . . . . . . . . . . . . . Back Cover800/227-8941www.mazuri.com

Koi & Koi BreedersKloubec Koi Farm . . . . . . . . . . . .12888/564/4692www.kloubeckoi.com

Koi HealthAquaFinn, LLC . . . . . . . . . . . . . .18800/955-0221www.minnfinnmax.comAqua Meds . . . . . . . . . . . . . . . . . 2www.aquameds.com

Plant FoodHighland Rim Aquatic Plant Fertilizer . . . . . . . . . . . . . . 23www.highlandrimaquatics.com

PublicationsKoi Collector’s Pocket Guide. . . . . 41760/451-2255www.gardensidepubs.comKoishi . . . . . . . . . . . . . . . . . . . . . 8760/451-2255www.gardensidepubs.com

POND Trade Magazine . . . . . . . . .39888/356-9895www.pondtrademag.com

Water ProductsBio Safe Systems . . . . . . . . . . . .15860/290-8890www.biosafesystems.com

Clear Pond . . . . . . . . . . . . . . . . .23www.clearpond.com

Winston Co., Inc. – Crystal Clear . .19800/331-9099www.winstoncompany.com

200 Airmax Eco-Systems . . . . . . . . .17

202 Alpine Corporation . . . . . . . . . .37

203 Aqua Meds . . . . . . . . . . . . . . . .2

205 AquaFinn, LLC (MinnFinn) . . . . .18

208 Aquascapes - Pondemonium . . .47

210 Aquatic Nutrition, Inc. . . . . . . . .13

212 ASR – Aquatic Systems

& Resources, Inc. . . . . . . . . . .18

217 Bio Safe Systems, LLC . . . . . . .15

219 Clear Pond . . . . . . . . . . . . . . .23

224 Easy Pro Pond Products . . . . . .34

226 EPDM Coatings, Inc. . . . . . . . . .12

229 Firestone Specialty Products . . .16

232 GC Tek . . . . . . . . . . . . . . . . . .36

234 Highland Rim Aquatic

Plant Fertilizer . . . . . . . . . . . . .23

237 Holmes Farm, Inc. . . . . . . . . . .38

239 InMotion Aquatics . . . . . . . . . .34

241 IWGS - Symposium . . . . . . . . . .3

244 Kloubec Koi Farm . . . . . . . . . . .12

246 Koi Collector’s Pocket Guide . . .41

251 Koishi . . . . . . . . . . . . . . . . . . . .8

253 Litek Composites Corp. . . . . . .33

See Page MarketPlace Ads . . . . . . . . .41

255 Matala USA . . . . . . . . . . . . . . .28

258 Mazuri . . . . . . . . . . . .Back Cover

260 Multi-Duti Mfg., Inc.

– Sequence Pumps . . . . . . . . . .19

262 Odyssey Systems . . . . . . . . . . . .8

267 PolyTank, Inc. . . . . . . . . . . . . .32

269 POND Trade Magazine . . . . . . .39

272 Pondliner.com . . . . . . . . . . . . .32

274 Purity Pool . . . . . . . . . . . . . . .17

276 United Aquatics, LLC . . . . . . . .36

280 Winston Co. - Crystal Clear . . . .19

Advertisers’ Index

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ExtendYour National Visibility – ADVERTISE inPOND Trade Magazine

Call Tom Graham 760/451-2255 or [email protected]

Mr. Kosaku Seki, circa 1940 Seki Koi FarmHis specialty is Shiro Utsuri. To learn more aboutMr. Seki and many other world famous andunknown Japanese koi breeders take a look at thenew book KOISHI. Part of the joy of working on thisbook was seeing pictures like this one and readingabout their personal stories. Available atwww.gardensidepubs.com


pond trade magazine...do damage to even thick liner. in this case, a variegated water reed grass...

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