portfolio

Visual Media Portfolio E r i c a G u b l e r

Erica Gubler

Address: 4765 N 55 E Idaho Falls, ID 83401

Phone: 208.569.6295

E-mail: [email protected]

Contact Information

Contact Information.............................................................2Table of Contents................................................................3Brouchure............................................................................4Logos .................................................................................6Montage..............................................................................8Letterhead.........................................................................10Business Cards.................................................................12Flier...................................................................................14Event Ad...........................................................................16Web Page.........................................................................18Photodesign......................................................................20

Table of Contents

Brochure Description: A two sided (duplex) folding brochure.

Programs: Adobe InDesign, Adobe Photoshop, Adobe Illustrator

Date: March 28, 2015

Course: Visual Media Comm 130

Instructor: Joel Judkins

Objectives: Inform my audience about Orphanage Support Service Organization (OSSO). I am showing them through the brochure what activities they will do while volunteering and the culture of Thailand.

Process:I first set up the measurements needed for the brochure to fold in Adobe InDesign. I made my layout have one fold. The left flap would connect the picture of the front to the inside. I then found my pictures from the internet and edited them in Adobe Photoshop. For the Buddha picture that has text wrap around it, I used the selection tool to select just the Buddha out of the picture and made the background white. I then used the refine mask tools to smooth the edges and added contrast to the outside of the Buddha.

I then placed the Buddha into the InDesign document and used text wrap to wrap the text around the alpha channel of the picture. I decided to add a black rectangle shape to add repetition with the logo colors. The logo was designed in Adobe Illustrator. I used the shape tools to create the simple design of the logo. I then rasterized the image and placed it into InDesign and cut it down so it would match with

the edges and folds when it was printed.

Logos Description: Three logos all designed for one company.

Programs: Adobe Illustrator

Date: April 3, 2015



Objectives: Brand logos for a company. Hick’s Honey is homegrown delicious and made with care. These were made for consumers, honey farms, and factories.

Process: I first sketched several designs before trying to create them in Illustrator. To create the body and wings of the bees on the top and bottom logo I used the shape tool in the form of an ellipse. I used the line tool, and changed the sizes and directions of the shapes to make the rest of the bees. For the honey comb in the center logo I just used the line tool. I added different stroke levels for contrast. I also tried to find typography that matched well to the shapes/images and made that a big part of each logo.

Hick’s Honey

Hick’s H ney

Hick’sHoney

H i c k ʻ s H o n e y F a r m

MontageDescription: A montage made by blending two images together.

Programs: Adobe Photoshop

Date: February 14, 2015



Objectives: Create a montage with a spiritual message. The message I chose was to pray always, not just when you are stuck in a sticky situation.

Process: I used an advanced search on google to find two images that were high quality. I then made the background image (the road scene) the size required for class (8.5x11). I then placed the praying hands image into the picture and made a mask. I used the brush to blend the edges of the hands into the background image. I then added appropriate typography. Filter/Colorization was used were I flipped the image and changed the levels and color of the hands to black and white before inserting over the road image.

LetterheadDescription: A letterhead based off of my best logo design.

Programs: Adobe Illustrator, Adobe InDesign

Date: March 1, 2015



Objectives: Incorporate my best logo into a letterhead and design a letterhead for a business, that also matches business cards. These designs are for a Honey Farm.

Process: I created the logo in Adobe Illustrator using various shapes. I then placed the Illustrator file (logo) into an Indesign document and incorporated it into the business card and stationary designs. The stationary design has the logo twice, one is a large watermark and the other is the original logo made small. I made the watermark by changing the opacity to 8%. On the business cards I contrasted by making the background black and placing white text on it. The colors are very bold and so I chose to go with simple fonts. The contact information is in 10 pt font on both the business cards and stationary to match each other, and to contrast the other sized fonts.

H i c k ’ s H o n e y F a r m

Erica Gubler 4544 N 44 E Idaho Falls, ID 83401208.560.6295 | [email protected]

H i c k ’ s H o n e y F a r m

Business CardsDescription: Business Cards based off of my best logo design.

Programs: Adobe Illustrator, Adobe InDesign

Date: March 1, 2015



Objectives: Incorporate my best logo into a business card design. Match the cards with the letterhead for Hick’s Honey Farm business.

Process: I created the logo in Adobe Illustrator using various shapes. I then placed the Illustrator file (logo) into an Indesign document and incorporated it into the business card and stationary designs. The stationary design has the logo twice, one is a large watermark and the other is the original logo made small. I made the watermark by changing the opacity to 8%. On the business cards I contrasted by making the background black and placing white text on it. The colors are very bold and so I chose to go with simple fonts. The contact information is in 10 pt font on both the business cards and stationary to match each other, and to contrast the other sized fonts.

H i c k ʻ s H o n e y F a r m

Erica GublerDesign Specialist

H i c k ʻ s H o n e y Fa r m

4555 N 44 EIdaho Falls ID, [email protected]

FlierDescription: Flier for a Graduate Leadership Conference, with a black and white color scheme.

Programs: Adobe Indesign

Date: April 3, 2015



Objectives: Create a flier that will persuade recent college graduates to attend a conference meant for them that will teach them leadership skills.

Process: I created four different sketches of the design for the flier. I then selected my best sketch and copied it the best I could in Adobe InDesign. I was given the logo, image, and text for my flier. I left plenty of white space and tried to contrast with different shades of black and gray. I began the words left aligned to start the flow in a clockwise circle.

Graduate Leadership

CONFERENCEDo you want to have the competitive edge in business?

Come learn how at Vouant Communication’s annual Graduate Leadership Conference.

Vouant Communications is devoted to helping tomorrow’s leaders gain essential leadership skills in the workplace. During this dynamic three-day seminar, attendees will meet with top executives of Vouant Communications to discuss breakthrough leadership techniques, while cultivating attributes of leadership that will market to any employer.

Registration and more information available at: http://www.vouantcomm.com/leaders

*Conference is available to graduating seniors. Space is limited.

October 21 8 a.m- 5 p.m. Lincoln Convention Center

Event AdDescription: An ad for a made up charity event.

Programs: Word, Adobe Photoshop

Date: Janurary 31, 2015



Objectives: Create an advertisment in word for times I may not have advanced resources, or for others to be able to make changes that do not know Adobe products.

Process: I scanned the picture of the desserts from a magazine. I then cropped it, and made necessary changes in Photoshop. I then placed the image into a word document. After resizing, I added the text and boxes. I made sure to use colors that would fit the color scheme.

Bring a dessert to be auctioned off, or bid on delicious pies, cake, cookies, pastries, and more!

Web PageDescription: A web page that features and is based off the hick’s honey logo I created.

Programs: Text Wrangler, Notepad ++ (HTML, CSS), Adobe Photoshop

Date: March 14, 2015



Objectives: Create a website that incorporates the logo design and stationary.

Process: This was my first coding experience. I used Text Wrangler and Notepad ++ to code both the HTML and CSS for this web page. I first added the HTML page and added links, titles, logos (which was created in Adobe Illustrator), words and made changes there. I then linked my CSS page into my HTML page, where I was able to add colors and dress up the web page. I used Adobe Photoshop to find more color hex numbers.

Photodesign Description: A photodesign created to display photography and editing skills.

Programs: Adobe Photoshop

Date: April 3, 2015



Objectives: Create a photodesign and add a message. The message is to rembember a good life re-quires good times and bad times.

Process: As a requirement, I formulated a color scheme before starting the design and taking the picture. I used a Canon T3i DSLR camera to shoot the picture. This picture was taken in manual mode. I added some edits in Adobe Photoshop to the image. I then designed the layout in Adobe, and made sure to match the colors with the eye dropper.

Life is like a piano...

...the white keys represent happiness, the black show saddness. But as long as you go through life’s journey, remember the black keys also make music. - Unknown

Teal

Green

Blue

Analogous

portfolio

Documents