portfolio
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Yes: 12 Design Solutions by Nathan GoddingTRANSCRIPT
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Copyright © Nathan Godding 2012All rights reserved.
2704-A 24th StreetSan Francisco, CA 94110
See more design solutions online atwww.nathangodding.com
No portion of this book may be used or reproduced without the expressed consent of Nathan Godding.
Course: Senior PortfolioInstructor: Mary Scott
Photography: Nathan GoddingBinding: www.blurb.comFont: NationalText Stock: Mohawk SuperfineEggshell UltrawhiteSoftware: Adobe Creative Suite 5.5
Academy of Art UniversitySchool of Graphic DesignDepartment Chair: Mary Scott79 New Montgomery StreetSan Francisco, CA 94105
Yes.12 Design Solutions by Nathan Godding
4 Yes — 12 Design Solutions by Nathan Godding
5
104Can design connect people with the place their food is grown?
112Can design bridge the gap between nature and technology?
130Can design change the way people view department stores?
156Can design influence how we connect with brands around us?
6Can design help to breathe life back into a dying industry?
34Can design help kids communicate and express themselves?
46Can design inspire people to travel and visit new places?
52Can design introduce an established brand into a new market?
60Can design introduce a new generation to an old classic?
68Can design visualize the sounds of a unique musical duo?
80Can design help to prevent the spread of a deadly disease?
88Can design encourage people to eat their fruits and veggies?
Contents
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01Can design help to breathe life back into a dying industry?
CourseGraphic Design 3
DateSpring 2010
InstructorNicole Flores
KeywordsFun, Modern, Vibrant, Exciting
Timeframe14 Weeks
Yes — 12 Design Solutions by Nathan Godding
8 Yes — 12 Design Solutions by Nathan Godding
9
ProblemEstablish an identity for a new event or convention and design a com-prehensive system including naming, a logo, signage, tickets, wayfinding graphics, various advertisements, and more.
SolutionI imagined a modern traveling circus and created a range of designs targeted at a contemporary audience. As a marriage between Barnum & Bailey and Cirque Du Soleil, it balances influences from both the 19th and 21st centuries. An extremely flexible system that incorporates playful typography and bold color brings this identity to life.
Project — The Sensational Circus Spectacular
12 Yes — 12 Design Solutions by Nathan Godding
13Project — The Sensational Circus Spectacular
14 Yes — 12 Design Solutions by Nathan Godding
15Project — The Sensational Circus Spectacular
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20 Yes — 12 Design Solutions by Nathan Godding
21Project — The Sensational Circus Spectacular
22 Yes — 12 Design Solutions by Nathan Godding
23Project — The Sensational Circus Spectacular
24 Yes — 12 Design Solutions by Nathan Godding
25Project — The Sensational Circus Spectacular
26 Yes — 12 Design Solutions by Nathan Godding
27Project — The Sensational Circus Spectacular
28 Yes — 12 Design Solutions by Nathan Godding
30
32 Yes — 12 Design Solutions by Nathan Godding
33Project — The Sensational Circus Spectacular
34
02Can design help kids communicate and express themselves?
CoursePrint 2
DateFall 2011
InstructorRoland Young
KeywordsYouthful, Creative, Handmade
Timeframe7 Weeks
Yes — 12 Design Solutions by Nathan Godding
36 Yes — 12 Design Solutions by Nathan Godding
37Project — The 826 Quarterly
ProblemRedesign The 826 Quarterly. The books are collections of student work produced at 826 Valencia, a non-profit writing workshop and supply store for pirates and pirate aficionados.
SolutionI designed a creative system inspired by doodling in the margins of notebook pages. Each book cover features a set of completely unique, hand-drawn numbers that represent the variety and creativity of the student writing. The childlike illustration style and fun colors are juxta-posed with a sensible grid and restrained typography.
39Project — The 826 Quarterly
40 Yes — 12 Design Solutions by Nathan Godding
41Project — The 826 Quarterly
42 Yes — 12 Design Solutions by Nathan Godding
43Project — The 826 Quarterly
44 Yes — 12 Design Solutions by Nathan Godding
45Project — The 826 Quarterly
46
CoursePersonal Project
DateSummer 2010
InstructorN/A
KeywordsModern, Cosmopolitan, Minimal
Timeframe1 Week
03Can design inspire people to travel and visit new places?
46 Yes — 12 Design Solutions by Nathan Godding
47
48 Yes — 12 Design Solutions by Nathan Godding
49Project — Hong Kong Typographic Poster
ProblemNeue’s “Show Us Your Type” project is an online design contest in which the participants create a typographic poster that has been inspired by a given city.
SolutionTaking inspiration from traditional Chinese characters, I developed a bold, iconic representation of the name “Hong Kong.” The poster was part of a unique exhibition at the Savannah College of Art and Design in Hong Kong along with the other selected entries.
50 Yes — 12 Design Solutions by Nathan Godding
51Project — Hong Kong Typographic Poster
52
CoursePackage Design 3
DateSummer 2011
InstructorPaul Kagiwada
KeywordsRugged, Tactile, Masculine
Timeframe7 Weeks
04Can design introduce an established brand into a new market?
Yes — 12 Design Solutions by Nathan Godding
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54 Yes — 12 Design Solutions by Nathan Godding
55Project — Bulliet Bourbon Whiskey Sours
ProblemCreate a new line of ready to drink Whiskey Sours from Bulleit Bourbon. Also design a large jug of non-alcoholic sour mix to compliment this brand extension.
SolutionI used several key elements from the original Bulleit packaging such as a wrap-around label and decorative borders to aid in brand recogni-tion, while eclectic typography references the rich history of bourbon with a modern twist. The 4-pack carrier has a rugged wooden texture inspired by traditional shipping creates.
56 Yes — 12 Design Solutions by Nathan Godding
57Project — Bulliet Bourbon Whiskey Sours
58 Yes — 12 Design Solutions by Nathan Godding
59
60
CoursePrint 2
DateFall 2011
InstructorRoland Young
KeywordsModern, Hypnotic, Restrained
Timeframe7 Weeks
05Can design introduce a new generation to an old classic?
Yes — 12 Design Solutions by Nathan Godding
61
62 Yes — 12 Design Solutions by Nathan Godding
63Project — Vertigo Poster for Netflix
ProblemDesign a modern movie poster for the classic Hitchcock film Vertigo to promote its new addition into the Netflix Watch Instantly library.
SolutionA jarring and hypnotizing pattern literally creates a feeling of vertigo. I decided to avoid custom lettering to separate this from Saul Bass’ iconic work, however, the title typography is a hand-altered slab serif version of Trade Gothic.
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66 Yes — 12 Design Solutions by Nathan Godding
67Project — Vertigo Poster for Netflix
68
CoursePrint 1
DateSummer 2010
InstructorTroy Alders
KeywordsUnusual, Experimental, Unique
Timeframe7 Weeks
06Can design visualize the sounds of a unique musical duo?
Yes — 12 Design Solutions by Nathan Godding
69
70 Yes — 12 Design Solutions by Nathan Godding
71Project — The Books Tour Book
ProblemCreate a promotional tour book for the American band The Books. Their fun, experimental sound juxtaposes found audio recordings with carefully composed acoustic and electronic music.
SolutionI used bold typography and unusual, handmade collaged imagery to represent their unique musical style. Visual collage seemed like the perfect medium through which to express the experimental nature of the music. The tour book is accompanied by a website which shares the same visual language.
72 Yes — 12 Design Solutions by Nathan Godding
73Project — The Books Tour Book
74 Yes — 12 Design Solutions by Nathan Godding
75Project — The Books Tour Book
76 Yes — 12 Design Solutions by Nathan Godding
77Project — The Books Tour Book
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CoursePrint 1
DateSummer 2010
InstructorTroy Alders
KeywordsBold, Arresting, Informative
Timeframe7 Weeks
07Can design help to prevent the spread of a deadly disease?
Yes — 12 Design Solutions by Nathan Godding
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82 Yes — 12 Design Solutions by Nathan Godding
83Project — AIDS Awareness
ProblemEncourage the use of condoms in safer sex and draw attention to the AIDS pandemic with a visually arresting poster design.
SolutionThe poster campaign uses an alarming red color to grab the viewer’s attention. The simple one-word headline communicates the message instantly, while minimal yet provocative imagery brings attention to this important social issue.
84
85Project — AIDS Awareness
86 Yes — 12 Design Solutions by Nathan Godding
87
88
CoursePackage Design 3
DateSummer 2011
InstructorPaul Kagiwada
KeywordsColorful, Friendly, Responsible
Timeframe7 Weeks
08Can design encourage people to eat their fruits and veggies?
88 Yes — 12 Design Solutions by Nathan Godding
89
90 Yes — 12 Design Solutions by Nathan Godding
91Project — Compostable Tupperware
ProblemCreate a range of package designs for Tupperware’s compostable line of food storage containers. Also expand the brand into a series of related posters to be used for in-store display purposes.
SolutionI designed a fun and colorful group of labels based off the idea of modular stacking. Playful food illustrations adorn the inside and give the posters a fresh, modern feeling. It was very important that the designs have as little environmental impact as possible so the Tupperware itself is used for the structure, with just a simple label wrapped around the inside.
9292 Yes — 12 Design Solutions by Nathan Godding
9393Project — Compostable Tupperware
94 Yes — 12 Design Solutions by Nathan Godding
95Project — Compostable Tupperware
96 Yes — 12 Design Solutions by Nathan Godding
97Project — Compostable Tupperware
98 Yes — 12 Design Solutions by Nathan Godding
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101Project — Compostable Tupperware
102 Yes — 12 Design Solutions by Nathan Godding
103Project — Compostable Tupperware
104
CoursePrint 1
DateSummer 2010
InstructorTroy Alders
KeywordsInformative, Easy, Organized
Timeframe5 Weeks
09Can design connect people with the place their food is grown?
Yes — 12 Design Solutions by Nathan Godding
105
106 Yes — 12 Design Solutions by Nathan Godding
107Project — CSA Newsletter
ProblemCreate a weekly newsletter for a Bay Area produce CSA (Community Supported Agriculture). The reverse side of folds out into a call-to-action poster about environmental issues.
SolutionThe newsletter informs members of which fruits and veggies they’ll be getting in their box, while also suggesting recipes and relaying news from the farm. This helps form an important connection between the food they eat and the place that the food is coming from.
108 Yes — 12 Design Solutions by Nathan Godding
109
110 Yes — 12 Design Solutions by Nathan Godding
111Project — CSA Newsletter
112
CoursePrint 3
DateSpring 2011
InstructorCheri Gray
KeywordsBeautiful, Experimental, Bold
Timeframe7 Weeks
10Can design bridge the gap between nature and technology?
Yes — 12 Design Solutions by Nathan Godding
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114 Yes — 12 Design Solutions by Nathan Godding
115Project — Björk Album Artwork
ProblemDesign the album art for Björk’s upcoming album, Biophilia. The work must feel fresh and original, yet also stay in line with Björk’s established image and unique personality.
SolutionExperimental typography and scanning electron microscope images of pollen spores are paired to illustrate the beauty of biology. The use of unexpected colors brings in more of Björk’s avant garde identity. On the record sleeve, the spores are used to suggest outer space, draw-ing an interesting comparison between the very large and very small.
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Project — Björk Album Artwork
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Yes — 12 Design Solutions by Nathan Godding
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Project — Björk Album Artwork
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Yes — 12 Design Solutions by Nathan Godding
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Project — Björk Album Artwork
122 Yes — 12 Design Solutions by Nathan Godding
123
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CD TEMPLATE FOLD OUT POSTER
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Project — Björk Album Artwork
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CD TEMPLATE FOLD OUT POSTER
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125
CD TEMPLATE FOLD OUT POSTER
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126 Yes — 12 Design Solutions by Nathan Godding
127Project — Björk Album Artwork
128 Yes — 12 Design Solutions by Nathan Godding
129Project — Björk Album Artwork
130
CoursePackage Design 4
DateFall 2012
InstructorMichael Osborne
KeywordsVarious
Timeframe14 Weeks
11Can design change the way people view department stores?
Yes — 12 Design Solutions by Nathan Godding
132 Yes — 12 Design Solutions by Nathan Godding
133Project — Jcpenney Repositioning and Package Design
ProblemWork with a group to produce a comprehensive range of package designs for jcpenney, a department store that is over 100 years old. Refresh its brand image and attract new, younger customers.
SolutionWe created five new brands from scratch and targeted them at a more youthful audience. They span categories from home, baby, and food to pet products. There is a private label brand for each category as well as an all-encompassing endorsed house brand that covers them all at a more economical tier. Produced in collaboration with Sarah Rouse-Higgins, Stephanie Schmaltz, Kristin Bowen and Yoona Bae.
134
Endorsed House Brand
Yes — 12 Design Solutions by Nathan Godding
CategoriesHome, Baby, Food, Pet
KeywordsSimple, Modern, Accessible
135Project — Jcpenney Repositioning and Package Design
CategoryFood
KeywordsTasty, Fulfilling, Heritage
CategoryBaby
KeywordsHealthy, Safe, Comforting
CategoryHome
KeywordsSleek, Relaxing, Pampered
CategoryPet
KeywordsFun, Playful, Friendly
Private Label Brands
136136 Yes — 12 Design Solutions by Nathan Godding
137137Project — Jcpenney Repositioning and Package Design
138 Yes — 12 Design Solutions by Nathan Godding
139Project — Jcpenney Repositioning and Package Design
140140 Yes — 12 Design Solutions by Nathan Godding
141Project — Jcpenney Repositioning and Package Design
142142 Yes — 12 Design Solutions by Nathan Godding
143143Project — Jcpenney Repositioning and Package Design
144144 Yes — 12 Design Solutions by Nathan Godding
145Project — Jcpenney Repositioning and Package Design
146146 Yes — 12 Design Solutions by Nathan Godding
147147Project — Jcpenney Repositioning and Package Design
148148 Yes — 12 Design Solutions by Nathan Godding
149Project — Jcpenney Repositioning and Package Design
150150 Yes — 12 Design Solutions by Nathan Godding
151151Project — Jcpenney Repositioning and Package Design
152 Yes — 12 Design Solutions by Nathan Godding
153
154 Yes — 12 Design Solutions by Nathan Godding
155Project — Jcpenney Repositioning and Package Design
156
CourseVarious
DateVarious
InstructorVarious
KeywordsLasting, Meaningful, Effective
TimeframeVarious
12Can design influence how we connect with brands around us?
156 Yes — 12 Design Solutions by Nathan Godding
157
158 Yes — 12 Design Solutions by Nathan Godding
159159Project — Identities
160 Yes — 12 Design Solutions by Nathan Godding
161161Project — Identities
162 Yes — 12 Design Solutions by Nathan Godding
163163Project — Identities
164 Yes — 12 Design Solutions by Nathan Godding
165165Project — Identities
166 Yes — 12 Design Solutions by Nathan Godding
ThanksMom & Dad, Arvy Garcia, Dawn Steinbock, Donna Roggi, David Scott, Beau Monroe, Natalie Baryla, Pat Chirakiti, Sunny Lee, Naomi Hoag, Sarah Rouse-Higgins, Kristin Bowen, Stephanie Schmaltz, Yoona Bae, Brian Zobel, Remy Sanchez, Paul Capili, Jordan Leal, Monica Galvan, Jessu Giboin, Leia Perkins, Carolyn Pulvino, Angelo Camacho, Michael Kilgore, Amy Broadbent, Michael Sainato, Troy Alders, Laura Milton, Roland Young, Nicole Flores, Cheri Gray, Tom McNulty, Darrell Hayden, Paul Kagiwada, Ariel Grey, Michael Osborne, Mary Scott